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WARC-MMA – Festival of Media Asia Pacific survey results

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Submitted by Eric Espiritu on Wed, 02/26/2014 - 13:20

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Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey

‘Skills’ identified as the biggest barrier to industry growth
Mobile budgets expected to rise sharply by 2019

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Content Tags (Deprecated):

festival of media

Member Mention:

Mobile Marketing Association

festival of media

proctor and gamble

News Type:

Member Press Release

AdColony Brand Impact Study Reveals TV + Mobile Drives Huge Lift Across All Key Brand Metrics

New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.

Content Tags (Deprecated):

mobile advertising

mobile video advertising

in-app advertising

Research Type(s):

Buy Mobile Research

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