Somo and Top Gear Magazine put fans in the driving seat of Aston Martin's One-77 £1.2m hypercar with new iPad app
Somo (www.somoglobal.com), the largest independent global mobile marketing company, today announces the launch of its latest app, the Top Gear Aston Martin One-77 Special, produced for Top Gear Magazine.
Submitted by Sharon Miles on Tue, 07/10/2012 - 11:21
Weather is Beautiful in New AccuWeather App for iPad
STATE COLLEGE, Pa. May 07, 2012 – AccuWeather’s new, art-inspired iPad app is a beautiful display of weather graphics and information. It has a creative, vintage design and even more features, such as a hurricane center, choices for how the detailed and local 15-day forecasts are displayed, and full support of the Retina display on the new iPad.
New research conducted by Nielsen for mobile video advertising company AdColony proves that the influence of the 3rd screen is dramatically expanding and becoming a significant factor for brand results. The co-branded "Cross-Platform Video Ad Effectiveness Study" shows that cross-screen viewership, defined as TV and mobile on smartphones and tablets, can drive purchase intent for a brand by 72 percent. With so many consumers multi-tasking while watching TV, this new research set out to measure the impact of "being" with the consumer across all the devices including simultaneous viewership of TV and mobile devices to measure how effective mobile video ads complement television campaigns.