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The Ultimate Guide to Keyword Research

PDF(s): 
PDF icon the_ultimate_guide_to_keyword_research.pdf
Content Tags (Deprecated): 
Keywords
ASO
apps
app store
Keyword Research
mobile apps
Optimization
mobile

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Research Type(s): 
Public Research

Marriott Mobile App Launch

Anna Baskin's picture
Submitted by Anna Baskin on Tue, 08/05/2014 - 16:06
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
Beeby Clark+Meyler
To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.
Teaser Image: 
PDF(s): 
PDF icon marriott case study_bcm.pdf
Case Study Type(s): 
Leisure/Travel
Content Tags (Deprecated): 
apps
mobile apps
Mobile marketing
app marketing
hotels
travel
Topics (Deprecated): 
apps
mobile apps
Mobile Marketing
app marketing
hotels
travel

How to Promote Your Mobile App

This article originally appeared in Ad Age: http://adage.com/article/digitalnext/promote-mobile-app/293883/ A longer version appears on BCM's blog: http://www.beebyclarkmeyler.com/digital-marketing-blog/mobile/10-ways-pr...
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Infobip’s app engagement platform adds expert push notifications - Up to 14 million free push notifications available for developers and marketers to test the service

Kristijan Matas's picture
Submitted by Kristijan Matas on Fri, 05/30/2014 - 09:01
Submitter's Company: 
Infobip
Thumbnail: 
LONDON, UK, 29 May 2014 – Infobip, the international provider of mobile messaging and payments has announced the addition of innovative features to its push notifications service oriented towards app developers, brands and marketers. All features of Infobip Push, including the newly-created Live Geo and Rich Media, can be tested for free, and as part of a special offer, Infobip clients can get up to 14 million free notifications by the end of the year.
English
Content Tags (Deprecated): 
push notifications
apps
SmartPhone
Member Mention: 
Infobip
News Type: 
Member Press Release

Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode
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You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

Jen Gray's picture
Submitted by Jen Gray on Tue, 01/21/2014 - 22:51
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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

Undefined
Content Tags (Deprecated): 
Mobile marketing
apps
mobile messaging
SaaS platform
text messaging
mobile loyalty
promotions
ePrize
HelloWorld
Hello World
rich engagement
mobile crm
Member Mention: 
Matt Wise
CEO HelloWorld (formerly ePrize)
News Type: 
Member Press Release

Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 12:42

Deemedya

GOALS
- Drive downloads
- Increase app discoverability


APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download


RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%


Teaser Image: 
PDF(s): 
PDF icon Case Study- Deemedya 2013 (IL-EN).pdf
Case Study Type(s): 
Media & Entertainment
Content Tags (Deprecated): 
apps
Google
AdMob
Display
AdWords
Deemedya
App Downloads
New Device
Games

Mobile tech revolutionises content consumption with audio and video apps

Publishers, artists, writers, companies and other content owners are adopting the app store model to distribute and sell their content.

 

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WEBINAR: Apple Announcements - How app marketing on iOS will change

Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.

The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.

12:00 PM, September 26th

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