After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform
PLEASANT RIDGE, MI -- (Jan. 16, 2014)
GOALS
- Drive downloads
- Increase app discoverability
APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download
RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%