Marriott Mobile App Launch
Submitted by Anna Baskin on Tue, 08/05/2014 - 16:06To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.
PDF(s):
Case Study Type(s):
Content Tags:
Infobip’s app engagement platform adds expert push notifications - Up to 14 million free push notifications available for developers and marketers to test the service
Submitted by Kristijan Matas on Fri, 05/30/2014 - 09:01Submitter's Company:
Infobip
Thumbnail:
LONDON, UK, 29 May 2014 – Infobip, the international provider of mobile messaging and payments has announced the addition of innovative features to its push notifications service oriented towards app developers, brands and marketers. All features of Infobip Push, including the newly-created Live Geo and Rich Media, can be tested for free, and as part of a special offer, Infobip clients can get up to 14 million free notifications by the end of the year.
English
Content Tags:
Member Mention:
News Type:
You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform
Submitted by Jen Gray on Tue, 01/21/2014 - 22:51Thumbnail:
After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform
PLEASANT RIDGE, MI -- (Jan. 16, 2014)
Undefined
Content Tags:
Member Mention:
News Type:
Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks
Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 12:42
GOALS
- Drive downloads
- Increase app discoverability
APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download
RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%
Case Study Type(s):
