apps | Mobile Marketing Association

To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.

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marriott case study_bcm.pdf

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How to Promote Your Mobile App

This article originally appeared in Ad Age: http://adage.com/article/digitalnext/promote-mobile-app/293883/A longer version appears on BCM's blog: http://www.beebyclarkmeyler.com/digital-marketing-blog/mobile/10-ways-pr...

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Infobip’s app engagement platform adds expert push notifications - Up to 14 million free push notifications available for developers and marketers to test the service

Submitted by Kristijan Matas on Fri, 05/30/2014 - 09:01

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Infobip

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LONDON, UK, 29 May 2014 – Infobip, the international provider of mobile messaging and payments has announced the addition of innovative features to its push notifications service oriented towards app developers, brands and marketers. All features of Infobip Push, including the newly-created Live Geo and Rich Media, can be tested for free, and as part of a special offer, Infobip clients can get up to 14 million free notifications by the end of the year.

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Komli Media launches integrated Mobile Remarketing platform

New whitepaper reveals only 10% of marketers in India and Southeast Asia are mobile remarketing ready, while mobile traffic continues to explode

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You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

Submitted by Jen Gray on Tue, 01/21/2014 - 22:51

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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

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Matt Wise

CEO HelloWorld (formerly ePrize)

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Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 12:42

PDF(s):

Case Study- Deemedya 2013 (IL-EN).pdf

Deemedya

GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%

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Media & Entertainment

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Mobile tech revolutionises content consumption with audio and video apps

Publishers, artists, writers, companies and other content owners are adopting the app store model to distribute and sell their content.

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WEBINAR: Apple Announcements - How app marketing on iOS will change

Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.

The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.

12:00 PM, September 26th

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A New Comprehensive Mobile Monetization Global Landscape Released by inneractive

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.

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