Marriott Mobile App Launch
AB
Submitted by Anna Baskin on Tue, 08/05/2014 - 16:06 To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.
PDF(s):
Case Study Type(s):
Content Tags: