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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

MMA Announces New Appointments to Global Board of Directors

Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies
 
(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. 
 
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Member Mention: 
Greg Stuart
michael barrett
Millennial Media
B. Bonin Bough
Mondelez International
Kevin Burke
visa
mary chan
general motors
luis di como
Unilever
Carolyn Everson
Facebook
john kosner
espn
Ilonka Laviz
procter & gamble
Neal Mohan
Google
Alex Moukas
Velti
Jack Philbin
Vibes
john trimble
Pandora
John Costello
dunkin brands
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MMA Press Release

MMA Announces New Appointments to APAC Board of Directors

 Industry Leaders Show their Commitment to Furthering the MMA Mission
 
(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. 
 
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MMA
Board of Directors
Member Mention: 
Andrew Knott
mcdonalds
Rahul Welde
Unilever
ambrish jain
Lenovo
anindya datta
mobilewalla damien cummings
philips
dan neary
Facebook
dick van motman
dentsu aegis network
graham christie
big mobile group
joe nguyen
comScore
News Type: 
MMA Press Release

MMA Announces New Appointments to EMEA Board of Directors

Industry Leaders show their Commitment to Furthering the MMA Mission 

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EMEA
Member Mention: 
Vodafone
Hilton Worldwide
hotels.com
Joule
Nielsen
Unilever
gemalto
Coca-Cola
criteo
sony
yahoo
ebookers
Google
Mediacom
xAd
alessandra di lorenzo
artour sverinov
dan craig
Dan Rosen
david gosen
frederic joseph
Jay Altschuler
kim siler
michael steckler
nadia conzalez
nicholas buckley
neslihan ucar
patrick albano
rob define
robbie douek
Steffen Krabbenhoft
theo theodorou
News Type: 
MMA Press Release

MMA Announces New Appointments to LATAM Board of Directors

Industry Leaders Show their Commitment to Furthering the MMA Mission 
 
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LATAM
Latin America
Board of Directors
Member Mention: 
carlos caceres
fabio ardila
guga stocco
hector costa
jorge rincon
marcelo castelo
renato de paula
vanessa rosas
victor knewitz
News Type: 
MMA Press Release

Urban Airship and the Mobile Marketing Association Showcase Beacon-Triggered App Engagement in Cannes Lions Festival App

CANNES, France, June 16, 2014 — Urban Airship, the global leader in Mobile Relationship Management, and the Mobile Marketing Association (MMA) today announced a collaboration at the Cannes Lions Festival, using beacon technology and the festival’s official iPhone app to deliver proximity-targeted messages and content to attendees near the Mobile Marketing Association’s Mobile Center of Innovation.

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MMA Press Release

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights

News Type: 
MMA Press Release

Mobile Marketing Association Launches First-Ever Mobile Marketing Case Study Hub

Supports Organization’s New Purpose and Marketer First Approach

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MMA Press Release

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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global board
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greg stuart
john costello
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new logo
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Member Mention: 
AdChina
American Express
Coca-Cola
Colgate-Palmolive
Dunkin' Brands
Facebook
Google
group m
hewlett packard
hilton
John Costello
kellogg
Mastercard
mcdonalds
Microsoft
mondelez
Pandora
R/GA
The Weather Company
Unilever
visa
Walmart
News Type: 
MMA Press Release

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

News Type: 
MMA Press Release

MMA Appoints Chris Babayode as Managing Director for EMEA Region

London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

News Type: 
MMA Press Release