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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

Duncan McCall, CEO and co-founder of PlaceIQ, has been appointed to the Mobile Marketing Association's (MMA) North American Board of Directors. Mr. McCall joins this exclusive group of members, comprised of recognized leaders in marketing across retail, CPG, finance, technology and more.
Submitter's Company: 
PlaceIQ
News Type: 
MMA Press Release

MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL

Buenos Aires, 8 de mayo de 2015. Con el objetivo de ayudar a las marcas a sumergirse en el mundo Mobile, difundir las mejores prácticas y puntos claves del marketing Mobile, la MMA colaboró junto a Google en los entrenamientos dictados en ‪#‎MomentoMóvil en Argentina, Chile y Perú.

 

News Type: 
MMA Press Release

MMA Announces Jury and Redefined Categories for Global Smarties™ Awards

Daniel Bonner, Razorfish Global Chief Creative Officer, Will Serve as Jury Chair For Second Year in a Row; Leads More Than 20 Global Brand Marketers and Agency Leaders
 
News Type: 
MMA Press Release

The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Guidelines Intended to Reduce the Friction in Planning, Transacting, Executing and Evaluating Mobile Native Ad Campaigns
 
News Type: 
MMA Press Release

Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Buenos Aires, 9 de Abril de 2015. Soledad Moll, Gerente del capítulo local de la MMA (Mobile Marketing Association), presenta este informe que revela cómo la ubicación del usuario móvil se está transformando en un componente esencial en la creación de segmentos de audiencia precisos para el marketing móvil.

News Type: 
MMA Press Release

MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

New Members Include Marketing Innovators From Foursquare, VEVO, Starcom Worldwide, Johnson & Johnson, The Wendy’s Company and More
 
New York – March 31, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of 39 new members from a variety of different industries, including tech, media, finance and consumer goods, among others.
 
News Type: 
MMA Press Release

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Study Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix
 
News Type: 
MMA Press Release

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Study Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix
 
News Type: 
MMA Press Release

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.
Submitter's Company: 
Near
Member Mention: 
Near
News Type: 
MMA Press Release

Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

Buenos Aires, 04 de Marzo de 2015.  Juan Carlos Göldy, líder de la Comisión de trabajo de Educación de la MMA (Mobile Marketing Association), analiza el crecimiento mobile en la región.

News Type: 
MMA Press Release