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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

MMA发布与可口可乐合作的最新SMoX报告

中国市场数据证明移动在跨媒体营销中的重要作用

News Type: 
MMA Press Release

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

Study proves mobile is the most efficient driver of sales in the marketing mix 

Member Mention: 
Coca-Cola
Mastercard
Walmart
AT&T
marketing evolution
arf
News Type: 
MMA Press Release

The MMA Argentina and IAB Present Map Of The Ecosystem Of Digital Mobile Advertising - Argentina 2015 | MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015

                                                                                                  

INICIATIVA CONJUNTA DEL IAB Y DE LA MMA

MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015

News Type: 
MMA Press Release

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List

Johannesburg, 27 July

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

News Type: 
MMA Press Release

MMA Announces Jury Panel for its Smarties™ 2015 EMEA and UK Awards

Advertising and marketing leaders from R/GA, JWT, Ogilvy One, Mr. Lama Studios, BP, Nike, Heineken®, Starcom Mediavest and Zenith Optimedia come together to judge this year’s Mobile Marketing Association’s (MMA’s) Smarties™ Awards for EMEA & UK
 
News Type: 
MMA Press Release

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel

MMA Standard Bank SMARTIESTM Awards

Panel of Judges Announced

 

Johannesburg, 2 July 2015

News Type: 
MMA Press Release

PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

Duncan McCall, CEO and co-founder of PlaceIQ, has been appointed to the Mobile Marketing Association's (MMA) North American Board of Directors. Mr. McCall joins this exclusive group of members, comprised of recognized leaders in marketing across retail, CPG, finance, technology and more.
Submitter's Company: 
PlaceIQ
News Type: 
MMA Press Release

MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL

Buenos Aires, 8 de mayo de 2015. Con el objetivo de ayudar a las marcas a sumergirse en el mundo Mobile, difundir las mejores prácticas y puntos claves del marketing Mobile, la MMA colaboró junto a Google en los entrenamientos dictados en ‪#‎MomentoMóvil en Argentina, Chile y Perú.

 

News Type: 
MMA Press Release

MMA Announces Jury and Redefined Categories for Global Smarties™ Awards

Daniel Bonner, Razorfish Global Chief Creative Officer, Will Serve as Jury Chair For Second Year in a Row; Leads More Than 20 Global Brand Marketers and Agency Leaders
 
News Type: 
MMA Press Release

The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Guidelines Intended to Reduce the Friction in Planning, Transacting, Executing and Evaluating Mobile Native Ad Campaigns
 
News Type: 
MMA Press Release