Johannesburg, 27 July

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

Following record submissions and a 141% increase in entries, the panel of cross-industry judges screened each entry with the below entries shortlisted. The final winner will be announced at the MMA Standard Bank SMARTIES Awards as part of Loeries® Creative Week™ Durban. The Awards will be hosted at the Southern Sun Elangeni & Maharani in Durban on Thursday, 13 August 2015.

“We were very impressed with this year’s entrants, the number of entrants alone reflects the growing importance of mobile as central to a brand’s marketing mix. The judging panel thoroughly enjoyed reviewing each entry, and one thing is very clear, those that are investing heavily in pushing the mobile envelope are forging much stronger bonds and loyalty with their consumers,” said Yaron Assabi, Founder Digital Solutions Group and incoming Chair of MMA SA.

Judge Chair, Google’s Bryan Nelson said, “Mobile usage in South Africa continues to soar as consumers integrate more mobile technologies into their daily lives. The diverse range of excellent entries this year reflect the innovative ways that brands and agencies are using mobile to transform their businesses and engage consumers at the moments that matter most.”

SMARTIES SHORTLIST 2015

MMA Standard Bank Awards registration: www.mmasmarties.com

Further information

Kim Risi
[email protected]
www.mmasa.org

ABOUT THE MMA SA

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. http://mmasa.org