The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List | MMA
July 27, 2015

Johannesburg, 27 July

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

Following record submissions and a 141% increase in entries, the panel of cross-industry judges screened each entry with the below entries shortlisted. The final winner will be announced at the MMA Standard Bank SMARTIES Awards as part of Loeries® Creative Week™ Durban. The Awards will be hosted at the Southern Sun Elangeni & Maharani in Durban on Thursday, 13 August 2015.

“We were very impressed with this year’s entrants, the number of entrants alone reflects the growing importance of mobile as central to a brand’s marketing mix. The judging panel thoroughly enjoyed reviewing each entry, and one thing is very clear, those that are investing heavily in pushing the mobile envelope are forging much stronger bonds and loyalty with their consumers,” said Yaron Assabi, Founder Digital Solutions Group and incoming Chair of MMA SA.

Judge Chair, Google’s Bryan Nelson said, “Mobile usage in South Africa continues to soar as consumers integrate more mobile technologies into their daily lives. The diverse range of excellent entries this year reflect the innovative ways that brands and agencies are using mobile to transform their businesses and engage consumers at the moments that matter most.”

SMARTIES SHORTLIST 2015

CATEGORY

CAMPAIGN NAME

BRAND

AGENCY

South Africa Brand Awareness

Connect with Shield

Unilever - Shield

Gorilla Creative Media

Red Bull Kas’Lami Festival

Red Bull

Mobitainment

Hungry Lion Lucky Bucket Campaign

Hungry Lion

Yonder Media in partnership with MediaShop

#TweetDreams

SA Home Loans

Liquorice

South Africa Lead Generation

Microsoft Plus More Summer

Microsoft

SilverstoneCIS

#TweetDreams

SA Home Loans

Liquorice

Isolezwe Asidlale

Isolezwe

Always Active Technologies (AAT)

South Africa Relationship Building / CRM

OMO Fast Kids Maths

Unilever - OMO

Liquorice

Unilever Deals

Unilever

Thumbtribe

South Africa Cross Media / Cross Mobile Integration

Magnum South Africa

Unilever - Magnum

Mindshare South Africa

Red Bull Kas’Lami Festival

Red Bull

Mobitainment

Isolezwe Asidlale

Isolezwe

Always Active Technologies (AAT)

Shield Mission Call

Unilever - Shield

Gorilla Creative Media

South Africa Messaging

whatsfordinner Chef Wendy

Unilever - Knorr

Liquorice

South Africa Mobile App

TransUnion 1Check

TransUnion

Digital Solutions Group

PPC Builder’s App

PPC

Digital Solutions Group

South Africa Mobile Website

OMO Fast Kids Maths

Unilever - OMO

Liquorice

Unilever Deals

Unilever

Thumbtribe

South Africa Mobile Social

AXECESS on Mxit

Unilever - AXE

Gorilla Creative Media

Shield Mission Call

Unilever - Shield

Gorilla Creative Media

South Africa Innovation

Shazam - Custom Charts Smirnoff

Smirnoff - Brand

Opera Mediaworks & MEC

Hungry Lion Lucky Bucket Campaign

Hungry Lion

Yonder Media in partnership with the MediaShop

Amarula 25th Birthday

Amarula

Liquorice

Instant Inspiration

Unilever - Knorr

Liquorice

South Africa Mobile Video

Smart Video

Smirnoff - Brand

Opera MediaWorks & MEC

 

MMA Standard Bank Awards registration: www.mmasmarties.com

 

Further information

Kim Risi
[email protected]
www.mmasa.org

 

ABOUT THE MMA SA

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country. http://mmasa.org