MMA Press Release

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights

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Mobile Marketing Association Launches First-Ever Mobile Marketing Case Study Hub

Supports Organization’s New Purpose and Marketer First Approach

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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

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MMA Appoints Chris Babayode as Managing Director for EMEA Region

London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

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Ten Executives to Join the MMA North America Board of Directors

A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth

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American Eagle outfitters

North America

NA Board of Directors

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Mondelez International

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The Mobile Marketing Association Announces LATAM Board of Directors

São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem.

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LATAM

Regional Board of Directors

Latin America

Member Mention:

Google

Nielsen

Sony Music Entertainment

Grupo ExapnsionMexico Hunt Mads

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MMA Announces Newly-Elected Board of Directors for Asia Pacific

Board Will Continue to Support and Encourage Growth of Mobile Marketing in the Region

SINGAPORE, 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join ten incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.

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prudential corporation asia

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kimberly clark corporation

nielsen company

brandtone asia

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MMA EMEA Announces New Board of Directors

Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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EMEA