No Longer Just a Tool for “In the Moment” Targeting, Marketers Are Now Leveraging Location Data to Build Rich Audience Segments Based on Actual Behaviors
El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil.
Buenos Aires, 03 de Febrero de 2015. La MMA (Mobile Marketing Association), desde la Comisión de trabajo de Educación, liderada por Juan Carlos Göldy, quien es además CEO de Logan, presenta las últimas tendencias móviles para el 2015:
Michael Donnelly, SVP, Group Head Global Digital Marketing at MasterCard, Has Been Named Chairman of the MMA’s North American Board of Directors
New York – February 5, 2015 – – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members.
Adam Gold Assumes Role of SVP of Global Membership and Sponsorships, While Erica DeLorenzo Will Serve as Senior Director of Global Membership
New York – January 13, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of two new hires to further raise its expertise and commitment to membership development and value.
El acuerdo de colaboración entre ambas entidades tiene como principal objetivo trabajar en forma conjunta para impulsar la publicidad y el marketing móvil Argentina.
Buenos Aires, 14 de noviembre de 2014.- El Interactive Advertising Bureau de Argentina (IAB), entidad que agrupa a las principales empresas de Internet y de publicidad interactiva, y el capítulo local de la Mobile Marketing Association (MMA), establecieron un acuerdo de colaboración para trabajar conjuntamente con el objetivo de impulsar el ecosistema móvil en el país.
Hindustan Unilever and PHD India Awarded “Best in Show” for “Kan Khajura Tesan” Campaign; Unilever, Ford, Razorfish and Facebook Receive Industry Award Accolades
New York – October 1, 2014 – A stellar showcase of marketer, media, technology and agency excellence from around the world was presented tonight at the 2014 MMA Global Smarties™ Gala at the Highline Stages in New York City, where the winners of the coveted Global Smarties™ were revealed.
Singapore – September 29, 2014 – Big Mobile, APAC’s leading independent mobile specialist, has launched a range of creative new high impact display advertising formats specifically designed for smartphone and tablet.
