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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Buenos Aires, 9 de Abril de 2015. Soledad Moll, Gerente del capítulo local de la MMA (Mobile Marketing Association), presenta este informe que revela cómo la ubicación del usuario móvil se está transformando en un componente esencial en la creación de segmentos de audiencia precisos para el marketing móvil.

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MMA Press Release

MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

New Members Include Marketing Innovators From Foursquare, VEVO, Starcom Worldwide, Johnson & Johnson, The Wendy’s Company and More
 
New York – March 31, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of 39 new members from a variety of different industries, including tech, media, finance and consumer goods, among others.
 
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MMA Press Release

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Study Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix
 
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MMA Press Release

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Study Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix
 
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MMA Press Release

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.
Submitter's Company: 
Near
Member Mention: 
Near
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MMA Press Release

Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

Buenos Aires, 04 de Marzo de 2015.  Juan Carlos Göldy, líder de la Comisión de trabajo de Educación de la MMA (Mobile Marketing Association), analiza el crecimiento mobile en la región.

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MMA Press Release

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

No Longer Just a Tool for “In the Moment” Targeting, Marketers Are Now Leveraging Location Data to Build Rich Audience Segments Based on Actual Behaviors
 
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MMA Press Release

The Most Important Mobile Marketing Trends in 2015│El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil

El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil.

 

Buenos Aires, 03 de Febrero de 2015. La MMA (Mobile Marketing Association), desde la Comisión de trabajo de Educación, liderada por Juan Carlos Göldy, quien es además CEO de Logan, presenta las últimas tendencias móviles para el 2015:

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MMA Press Release

MMA Announces New Chairman and Appointments to North American Board of Directors

Michael Donnelly, SVP, Group Head Global Digital Marketing at MasterCard, Has Been Named Chairman of the MMA’s North American Board of Directors
 
New York – February 5, 2015 – – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members.
 
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MMA Press Release

MMA Appoints Two Industry Leaders to Key Membership Positions

Adam Gold Assumes Role of SVP of Global Membership and Sponsorships, While Erica DeLorenzo Will Serve as Senior Director of Global Membership
 
New York – January 13, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of two new hires to further raise its expertise and commitment to membership development and value. 
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MMA Press Release