MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers
March 31, 2015
New Members Include Marketing Innovators From Foursquare, VEVO, Starcom Worldwide, Johnson & Johnson, The Wendy’s Company and More
New York – March 31, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of 39 new members from a variety of different industries, including tech, media, finance and consumer goods, among others.
The MMA has seen significant membership momentum in recent months, as companies across the mobile marketing ecosystem increasingly recognize the opportunity to help shape the future of the modern marketer by being part of the global mobile movement. The uniquely all-encompassing membership of the MMA brings brands and agencies together with media sellers and technology enablers to collaboratively help marketing teams be more successful with mobile. With over 800 members and growing, the MMA is focused on addressing the biggest opportunities and challenges for marketers and the mobile industry, including measurement and innovation, as well as creating a mobile marketplace that benefits the big tent membership.
“We’re thrilled to see our membership continue to grow at such a fast and consistent pace,” said Greg Stuart, CEO at the MMA. “The new members come from companies that have demonstrated strong mobile leadership within their respective industries and understand mobile’s potential to garner a competitive advantage and seriously impact their long-term business goals. We’re excited to facilitate the alliance of these leading organizations as they work together to accelerate their own transformation through mobile, and we invite others to come forward to do the same. The MMA team stands ready to help.”
The new MMA members include:
Central Garden & Pet
Johnson & Johnson
Las Vegas Convention and Visitors Authority
Papa Murphy’s International
Safe Auto Insurance
The Hershey Company
The Wendy’s Company
The Trade Desk
Loeb Enterprises, LLC
Ropes & Gray
The MMA is more committed than ever to delivering increased and enhanced member value for each of our member constituents. The organization is laser-focused on creating a robust mobile marketplace and on the idea that by helping marketers do mobile better, everyone wins. Benefits of membership include participation in committees, access to the latest research, educational resources, the most comprehensive mobile marketing case study library, the mobile marketing playbook, over 17 events worldwide, 50 webinars and access to experts in the industry.
Importantly, because the MMA membership represents the entire mobile marketing ecosystem, member organizations are in a unique position to lead the growth and evolution of the industry by working collaboratively to develop and advocate global best practices, guidelines and standards development. The membership has recently established and updated strategic frameworks for three important mobile media paths: Text Marketing, Native Advertising, and Programmatic, which are available for review at www.mmaglobal.com/programs. Members are encouraged and invited to join these efforts by contacting [email protected]. If you are not yet a member of the MMA and would like to be involved in this critically important work, please contact [email protected] for more information.
For information on how to join the MMA click here.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin’ Brands, Facebook, Foursquare, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., MasterCard, McDonalds, Microsoft, Mondelez International, Inc., Pandora Media, Pinterest, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, VEVO, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.