Industry Leaders Join the Marketing Transformation Movement Including Ford Motor Co, General Electric, Havas Media, National Public Media, General Mills and More

New York – September 11, 2015 -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today welcomed 37 new members across the marketing ecosystem, including global leaders in tech, media, automotive and consumer goods.

Both programs further the MMA’s mission to help brands implement more efficient and effective mobile marketing strategies

Campaigns from leading brand marketers and agencies compete from around the world to win the coveted Smarties

New York – August 20, 2015 –Honoring the trailblazers leveraging the power of mobile marketing, the Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties™ Awards. The close to 100 campaigns from far reaching countries around the world represent the next evolution of what is possible when brands place mobile at the core of their marketing strategies.   

中国市场数据证明移动在跨媒体营销中的重要作用

Study proves mobile is the most efficient driver of sales in the marketing mix 

INICIATIVA CONJUNTA DEL IAB Y DE LA MMA

MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015

Johannesburg, 27 July

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

MMA Standard Bank SMARTIES^TM Awards

Panel of Judges Announced

Johannesburg, 2 July 2015