MMA Press Release

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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EMEA

London Forum

Mobile Knowledge Centre

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MMA Press Release

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas

New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America.

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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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Mobile Marketing Association

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support

(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.

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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

A step-by-step guide for marketers to leverage the power of mobile in the marketing mix

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Mobile Marketing Association

mobile marketing playbook

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MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

Specialist Group to Develop Industry Guidelines and Standards

New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.

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Mobile Marketing Association

mobile location data accuracy group

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Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Largest Mobile Video Research Study to Date Reveals Five Key Foundations for Marketers and Creatives

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Mobile Marketing Association

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Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising

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create and marketing leaders

global cheif creative officer

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Mobile Marketing Association Creates MM25

First Board of its Kind Brings 25 Leading Global Brand Marketers Together to Drive Against MMA’s Strategic Mobile Marketing Agenda

New York, New York; July 1, 2014: In keeping with the Mobile Marketing Association’s (MMA) new ‘marketer first’ mission and aligning with its commitment to help marketers around the world leverage the power of mobile, today the MMA announced the formation of MM25.

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MMA Press Release