The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel | MMA Global

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel

July 16, 2015

MMA Standard Bank SMARTIESTM Awards

Panel of Judges Announced


Johannesburg, 2 July 2015

The Mobile Marketing Association of South Africa today announces the 2015 SMARTIES judges panel. Google's Bryan Nelson is the appointed Judge Chair and joined by an independent panel of of senior brand marketers and industry experts. The cross-industry panel ensures that the MMA awards recognise the commitment and accomplishments of the burgeoning mobile marketing industry in South Africa.

The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

Panel of Judges

Bryan Nelson, Google – Judge Chair
Claire Cobbledick, Gumtree
Enver Groenewald, Unilever
Jose Soares, Zazoo
Aidan Baigrie, Facebook
Candice Goodman, Mobitainment
Raymond Buckle, SilverstoneCIS
Sagren Pather, Standard Bank
Howard Moodycliffe, WiGroup
Yaron Assabi, Digital Solutions Group
Rick Joubert, Yonder Media
Sarah Utermark, Advine
Luisa Mazinter, The Marketing Site

The winners will be announced at the SMARTIES Awards on 13 August as part of Loeries® Creative Week™ in Durban. The event is open to all attendees of Loeries® Creative Week™ and their guests. Registration is available online at

Commenting on his appointment as Judge Chair, Google's Bryan Nelson said;  “judging the MMA Smarties awards is a wonderful opportunity to see the leading work and innovation companies are doing in South Africa to maximise the potential of our mobile first market. South Africa continues to lead the world in many aspects of mobile so I feel privileged to participate in this celebration of excellence”.

Further information

Kim Risi
[email protected]


The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

With over 70 members active in South Africa, the South African Local Council of the Mobile Marketing Association was founded in 2008, and has been actively participating in the promotion, establishment and growth of the mobile marketing and advertising industry in this country.