EMEA | MMA

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

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Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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MMA Announces New Appointments to EMEA Board of Directors

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Industry Leaders show their Commitment to Furthering the MMA Mission 

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MMA EMEA Announces New Board of Directors

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Team of industry experts unite to drive forward the mobile marketing ecosystem
 
London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
 
Elected by the MMA’s membership, new members of the board for this next term are:
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    MMA Announces New EMEA Board of Directors & Chairperson

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    New team bring together representatives from across the mobile marketing ecosystem
     
    London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. 
     
    New members of the board for this next term are:
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      MMA-LIGHTSPEED OCT 2010 EMEA MOBILE CONSUMER BRIEFINGS-CHRISTMAS SHOPPING (NOVEMBER 2010)

      As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
       
      To find out, MMA ran an online survey on the Lightspeed Research omnibus in each of the UK, France and Germany from the 19 to the 25 October 2010.

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      MMA Lightspeed June EMEA Mobile Consumer Briefings: Mobile Response Adverts

      NOTE TO MEMBERS:  Be sure to log in using your MMA password to display and click on links below to download reports for each of UK, France, and Germany, along with accompanying data sets.  Non-members may purchase reports by emailing [email protected]

       

      Are mobile phone owners in the UK, France and Germany noticing adverts that provide a medium to respond through their mobile phones and if so in which media are they noticing such adverts?

      Which type of media do they feel is most suited to mobile response and do consumers have a preference for the type of mobile response? Do consumers feel that a mobile response option would make them more likely to respond to adverts?


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