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MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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Smarties
EMEA
London Forum
Mobile Knowledge Centre
News Type: 
MMA Press Release

MMA Announces New Appointments to EMEA Board of Directors

Industry Leaders show their Commitment to Furthering the MMA Mission 

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Mobile Marketing Association
MMA
Board of Directors
EMEA
Member Mention: 
Vodafone
Hilton Worldwide
hotels.com
Joule
Nielsen
Unilever
gemalto
Coca-Cola
criteo
sony
yahoo
ebookers
Google
Mediacom
xAd
alessandra di lorenzo
artour sverinov
dan craig
Dan Rosen
david gosen
frederic joseph
Jay Altschuler
kim siler
michael steckler
nadia conzalez
nicholas buckley
neslihan ucar
patrick albano
rob define
robbie douek
Steffen Krabbenhoft
theo theodorou
News Type: 
MMA Press Release

MMA EMEA Announces New Board of Directors

Team of industry experts unite to drive forward the mobile marketing ecosystem
 
London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
 
Elected by the MMA’s membership, new members of the board for this next term are:
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    EMEA
    MMA
    Mobile Marketing Association
    Board of Directors
    membership
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    Member Mention: 
    Google
    Vodafone
    Telefonica
    Microsoft
    Millennial Media
    Videology
    Unilever
    Coca-Cola
    Silvertone CIS
    Digital Republic
    Etisalat Group
    R/GA
    Somo
    Emeritus
    Turkcell
    Mediacom
    Lumata
    IMI Mobile
    Joule
    userAdgents
    Wake
    LoopMe Media
    MWC.mobi
    News Type: 
    MMA Press Release

    MMA Announces New EMEA Board of Directors & Chairperson

    New team bring together representatives from across the mobile marketing ecosystem
     
    London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. 
     
    New members of the board for this next term are:
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      EMEA
      MMA
      Mobile Marketing Association
      New Board of Directors
      Member Mention: 
      Berna Akyuz
      Jay Altschuler
      Mark Brennan
      Shaun Gregory
      Krister Karjalainen
      Jonathan Kelly
      Arda Kertmelioglu
      Steffen Krabbenhoft
      Adhish Kulkarni
      Jay Patel
      Dan Rosen
      Nick Wiggin
      News Type: 
      MMA Press Release

      MMA-LIGHTSPEED OCT 2010 EMEA MOBILE CONSUMER BRIEFINGS-CHRISTMAS SHOPPING (NOVEMBER 2010)

      As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
       
      To find out, MMA ran an online survey on the Lightspeed Research omnibus in each of the UK, France and Germany from the 19 to the 25 October 2010.
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      UK
      France
      Germany
      Lightspeed
      EMEA
      Christmas Shopping
      Research Type(s): 
      Consumer Briefing

      MMA Lightspeed June EMEA Mobile Consumer Briefings: Mobile Response Adverts

      NOTE TO MEMBERS:  Be sure to log in using your MMA password to display and click on links below to download reports for each of UK, France, and Germany, along with accompanying data sets.  Non-members may purchase reports by emailing [email protected]

       

      Are mobile phone owners in the UK, France and Germany noticing adverts that provide a medium to respond through their mobile phones and if so in which media are they noticing such adverts?

      Which type of media do they feel is most suited to mobile response and do consumers have a preference for the type of mobile response? Do consumers feel that a mobile response option would make them more likely to respond to adverts?

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      UK
      France
      Germany
      Mobile Consumer Briefing
      Mobile Response
      EMEA
      Adverts
      Research Type(s): 
      Consumer Briefing