MMA | MMA

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

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Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
 
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 
 
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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry
 
New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards. 
 
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With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

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Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
 
 
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.
 
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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

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A step-by-step guide for marketers to leverage the power of mobile in the marketing mix
 
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MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

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Specialist Group to Develop Industry Guidelines and Standards 
 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

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Largest Mobile Video Research Study to Date Reveals Five Key Foundations for Marketers and Creatives 
 
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Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

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Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising 

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MMA Announces New Appointments to UK Board of Directors

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Industry Leaders show their Commitment to Mobile as core to their business and marketing strategies
 
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MMA Announces New Appointments to Global Board of Directors

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies
 
(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. 
 
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MMA Announces New Appointments to APAC Board of Directors

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 Industry Leaders Show their Commitment to Furthering the MMA Mission
 
(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. 
 
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