MMA Announces New Appointments to LATAM Board of Directors | MMA Global

MMA Announces New Appointments to LATAM Board of Directors

June 24, 2014
Industry Leaders Show their Commitment to Furthering the MMA Mission 
(SAO PAULO, BRASIL) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of eight new industry leaders to its LATAM Board of Directors as well as renewals of other members for another term. Elected by the MMA’s LATAM membership, new board members will serve a two-year term beginning immediately.
The new and re-elected board members include:
Carlos Caceres, Innovation & Business Development, Carvajal
Fabio Ardila, Chief eCommerce Officer, Casa Editorial El Tiempo
Guga Stocco, Co-Founder, Koolen & Partners Venture Capital
Hector Costa, Managing Director, FOX Network
Jorge Rincon, Head of Entertainment and Solutions Performance, Milicom (TIGO)
Marcelo Castelo, Partner & Co-Founder, Head of Mobile, WPP Company
Renato de Paula, CEO, Havas WW Mexico (former EuroRSCG)
Vanessa Rosas, Director Movil, Televisa
Victor Knewitz, Founder & Board Member, Zenvia
"As mobile marketing is gaining more momentum in our region, the new board members will surely help MMA in Latin America to maintain its significant growth and deliver more value to the members,” said Pedro del Priore, MMA Brazil Chair and CEO, Agencia Ginga. “More importantly, their experience and knowledge will be key to help us reinforce and promote mobile marketing as a strategic communication channel for brands" 
Remaining board members, whose terms were not up for re-election include:
Chair: Herb Payan, SVP Digital Business, Sony Music Entertainment
Vice Chair: Guilherme Gomide, CEO, Agencia Casa/ JWT
Alberto Pardo, CEO, Adsmovil
Beatriz Nunez, Regional Director Mobile,Terra Networks
Carlos Pereyra, General Manager, CMI (C-movil)
David Melchor, CEO, Wireless Idea Corp
Eduardo Barbato, VP Strategy, Agencia 3
Luis Marcelo Correia, Head of Digital Products, Guia Mais
Manuel Rivera, CEO, Grupo Expansion
Mercedes Lopez Arratia, Head of Digital Marketing, Banamex
Pedro del Priore, CEO, Agencia Ginga
Thiago Moreira, Managing Director- Telecom, The Nielsen Company
"As mobile consumer engagement grows in LATAM, so does the demand for mobile education, innovation and business opportunities,” said Fabiano Destri Lobo, Managing Director for MMA LATAM. “We are strategically positioned in the region to help our members leverage these demands to accelerate the transformation of mobile marketing." 
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc.,  Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit
Thais Schauff
M: +55 11 99365 0222