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Bercut Launches the First VAS in Iraq

Bercut Launches the First VAS in Iraq
 
Korek Telecom has launched RBT-service on the basis of Bercut X-tones which services over 70 million subscribers all over the world.
 
The launch of the first value added service in Iraq – RBT based on Bercut X-tones – became possible due to the partnership between the content-provider DoubleU and supplier of IT products for VAS infrastructure of mobile and PSTN operators –  Bercut. 
 
The supply and commercial launch of X-tones on the Korek network made a real break-through in the market. During the first month after the launch the service’s penetration was estimated to be 6,5%. Such success in many respects arose from the originality of the business model, chosen by DoubleU content-provider for promotion.
 
“We were selecting a partner from a range of companies, and after detailed analysis chose Bercut, for several reasons: 19 installations of X-Tones and 70 million serviced subscribers – these figures really speak for themselves; the products meet market demands, with favorable references of the operators that are affiliated to telecommunication holdings, and the high level of the service offered by Bercut,” – Ayman Jomaa, Managing Director of DoubleU, remarks.  “We are sure that the successful launch will open up new opportunities for further mutual cooperation.”
 
RBT penetration has reached 7-9% in Europe, while in Asia it is estimated in excess of 50%. Germany, France, Korea and Thailand are taking the lead. – “Thanks to the significant level of penetration and high profitability of the service, it has become a VAS business critical application and therefore requires close attention from the point of view of perfection and development throughout its life cycle,” reckons Igor Novikov,     Bercut Chief Business Development Officer. “RBT service, based on Bercut X-tones, contributes to the increase of the yield through the additional promotion features. X-tones potentially allows sending promo-messages among the segmented subscribers base and instant subscription to the service. Eliminating the traditional gap between informing the target audience and action leads to increasing the operators’ revenue, reducing time-to-market and promotion costs.”
 
According to Bercut forecasts, ring back tones will overtake ring tones in 2010 and will become one of the major sources of revenue for telecom operators in the mobile entertainment segment. That is why Bercut X-tones has a great business potential. The company is planning to actively develop this service, offering new ideas and solutions to the market.

 

News Type: 
Member Press Release

Mobile Marketing Association Membership Reaches Record Levels

Mobile Marketing Association Membership Reaches Record Levels
Expansion reflects growing global momentum of mobile channel adoption
 
Denver, CO & London, UK, Hong Kong, SãoPaulo – June 23 2008 - The Mobile Marketing Association )MMA) )), which currently represents over 650 member companies, today announced the addition of 51 new member companies representing a cross-section of the global mobile marketing ecosystem.
 
Laura Marriott, president of the MMA commented, “The rapid rate at which our membership is growing demonstrates the importance of the mobile channel and the recognized need for industry wide collaboration to create the framework for mobile media guidelines and best practices required for ongoing sustainable growth and consumer protection.  The diversity of our membership continues to reinforce our ability to successfully meet the needs of driving effective collaboration across all parts of the mobile marketing ecosystem.”
 
In April this year the MMA published the global Mobile Advertising Guidelines, designed to encourage the uptake of mobile advertising by brands worldwide by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines received backing from associations such as IAB UK and Mexico, dotMobi Advisory Group )MAG), ADMA and others.
 
“Forums such as the MMA that bring all facets of the industry together to address the needs of today’s marketers are vital for the continued propagation of the market,” said Courtney Jane Acuff, vice president and director for Denuo, a division of Publicis based in Chicago. “The MMA is a widely recognised, well respected and effective trade association of which we make it a priority to be actively involved in.”
 
The latest companies to join the MMA are: 
  • Advanced Interactive Sciences, LLC       
  • Amdocs Management Limited    
  • Ansible Mobile  
  • Buzzd  
  • Catalyst Mobile, Inc.     
  • Catapult Marketing        
  • Cha Cha Search, Inc.    
  • Comverse
  • Cox Newspapers
  • Echovox, Inc.
  • EkoBuzz Inc.    
  • Fox News Channel        
  • Globo Comunicacao e Participacoes S/A )Globo.com)
  • Handmade Mobile Entertainment
  • Icare Research Institute 
  • Impact Mobile Inc.
  • Inside Mobile    
  • Kantar  
  • LifeLock
  • Media Layers    
  • MEDIAVIVENCE
  • mInfo Information Technology Co., Ltd.    
  • Miyowa.
  • Mobile Traffic Network               
  • Mobise )A.T.A. Telecom Business Unit)
  • MobiTX, Inc.     
  • MyScreen Mobile Inc. 
  • Nova Ventus Consulting SL        
  • Numobiq Inc.    
  • Plutolife LLC     
  • pontomobi interactive     
  • Predicto Mobile LLC      
  • Publicis NA )Denuo Group, Leo Burnett & Starcom)
  • RUN THE RED
  • S View, LLC
  • Salient Mobility LLC
  • space150
  • SUMOTEXT, Inc.
  • Tapioca Mobile
  • Tedexis
  • Telecom Personal S.A.  
  • Telefónica SA   
  • Televisa / Esmas Movil  
  • Terra Networks 
  • TIM w.e. SA     
  • uLocate Communications, Inc.   
  • Umber Systems
  • Universo Online S.A. )UOL)
  • VoodooVox
  • Western Union Mobile   
  • Whoop Inc.       
A complete listing of all MMA members can be found at .  To become a member, please contact [email protected]
 
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P: +1 949 608 0276
E: [email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd for EMEA
P: +44 20 7751 4444
News Type: 
MMA Press Release

Mobile Marketing Association Launches Fifth Edition of International Journal of Mobile Marketing

Mobile Marketing Association Launches Fifth Edition of International Journal of Mobile Marketing

Journal Completes Extensive Set of MMA Global Resources for Mobile Marketers

Denver, CO; Sao Paulo, Hong Kong and London – June 19, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), today announced the release of the fifth issue of the MMA International Journal of Mobile Marketing )MMA-IJMM), an educational resource created by the MMA Academic Outreach Committee. Designed to provide information on the mobile channel and its use for marketing, it includes ten articles from academics, industry experts, thought leaders and global contributors. The fifth installment focuses on the development of a better understanding of the who, how and why of mobile marketing.

Featured articles include:
  • A Five Point Measurement Framework for Mobile Advertising
  • Understanding and Implementing Mobile Social Advertising
  • Breaking Free from ‘Dotcom’ Thinking in a Mobile World
  • Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
  • Mobile Research in Marketing: Design and Implementation Issues 
“The IJMM provides a medium to capture all of the research currently taking place in mobile marketing, not simply one facet, as demonstrated by the breadth of papers included in this issue,” said Michael Hanley, assistant professor of advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The Academic Outreach Committee is pleased to be able to present these contributions from so many industry leaders and educators who are committed to leading the growth of mobile marketing.”
 
The IJMM is just one of the many resources produced by the MMA each year. Other educational tools developed to help drive the creation of a sustainable ecosystem for mobile marketing globally include: 
  • US, APAC & EMEA Mobile Marketing Annual Attitude & Usage market research
  • Code of Conduct for Mobile Marketing
  • Consumer Best Practices )United States)
  • Mobile Advertising Guidelines
  • Mobile Marketing Industry Glossary
  • Mobile Advertising Overview
  • Understanding Mobile Marketing: Technology & Reach
  • Off Portal - An Introduction to the Market Opportunity
  • Mobile Marketing Sweepstakes & Promotions Guide
  • Mobile Search Use Cases
  • Introduction to Mobile Coupons
  • Introduction to Mobile Search
  • Short Code Primer
  • MMA Member Directory
Each of these are all downloadable from the MMA website.
 
The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University. The MMA-IJMM is published twice a year and is only available through subscription via the MMA website. For more information on the journal, to submit articles or to purchase a copy, please visit www.mmaglobal.com.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P: +1 949 608 0276
E: [email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing

Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing

MMA Concludes Industry’s Leading Event for Mobile Marketing!
 
Denver, CO  – June 17, 2008 —  During the Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held in New York, executives from around the world gathered to network and discuss the latest trends and developments in mobile marketing.  Hosted by the Mobile Marketing Association )MMA) )www.mmaglobal.com), the MMF successfully concluded noting brand, publisher, agency and carrier successes with mobile marketing campaigns.  This year’s event attracted nearly 800 delegates representing the entire mobile ecosystem and showcased more brand and agency presenters than ever before.
 
“The MMA events continue to grow at an astounding rate,” said Laura Marriott, president of the MMA.  “The New York MMF event showcased a large volume of brands, agencies, publishers and carriers interacting with each other, both on and off the stage.  Our goal in hosting the MMF event series is to provide a venue in which we can all gather to share our experiences, while offering the attendees the opportunity to network with our industry’s marquee players and leaders as we work towards creating a sustainable channel for mobile marketing.”
 
The upcoming Mobile Marketing Forum 2008 line-up includes:
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
 
News Type: 
MMA Press Release

Mobile Marketing Forum Showcases Global Marketing Success

Mobile Marketing Forum Showcases Global Marketing Success

Brands Take Center Stage at MMA Event Demonstrating Mobile Marketing Leadership
 
Mobile Marketing Forum, New York – June 10, 2008 — The Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network and discuss the latest trends and developments in mobile marketing.  Hosted by the Mobile Marketing Association )MMA) )www.mmaglobal.com), this year’s event showcases the globalization and collaborative efforts of the mobile marketing ecosystem with representatives from leading agencies, brands, carriers, entertainment, media and more.
 
“Mobile marketing is the new advertising model and allows us to enable brands to reach a mass consumer base that desire the information,” said Gene Keenan, VP of Mobile Services, Isobar and MMA North American Vice Chairman. “We are now able to create a personalized dialog with our clients’ consumers to engage them when they want, where they want, and how they want. We are very excited about the developments being shared during this week’s event and look forward to the ever-changing and dynamic mobile marketing space.”
 
Serving as opening keynote this morning, Chris Murphy, director of Digital Marketing for adidas U.S. commented, “we’re thrilled at the marketing potential of the mobile channel and have already began to implement mobile marketing campaigns, receiving tremendous success. We view mobile as a potent way to move beyond the engagement model we have with online into one that focuses on participation, and to do it in a way that activates all of our marketing channels.” Murphy will guide the audience through the evolution of mobile at the world’s premier athletic shoe company, and will discuss how adidas thinks of mobile, how they use it and what the future is.
 
Today, the MMA boasts regional branches in Europe, Latin America, Asia Pacific and its global headquarters based in North America.  The MMF New York serves as the association’s flagship global event, bringing together leaders from around the world to share their experiences in their global mobile marketing efforts.    Among the global brands present during this year’s event are:
  • American Eagle Outfitters
  • American Express
  • AOL
  • Comcast Spotlight
  • Disney and ESPN Media Networks
  • eBay
  • Fox News Channel
  • General Mills
  • Lavalife
  • Nestlé
  • Quaker Oats
  • Ralph Lauren
  • Unilever
  • Western Union  
“We’re pleased to be back in New York today for the annual Mobile Marketing Forum,” said Laura Marriott, president of the MMA.  “Our ability to attract an increasing number of global brands to this event clearly demonstrates the importance of, and investment in, the mobile channel.  In a relatively short time, we have globalized our efforts and continue to lead the industry in the development of guidelines and best practices for sustainable industry growth.  The MMF has become the place for our industry leaders to share their experiences.”
In addition to the various panels, discussions and keynotes, the MMF will offer delegates the opportunity to interact via mobile text-based polls.  Provided by Mozes, the two-day conference will feature live, real-time text-2-screen commenting and poll questions to enhance attendee interaction during the conference.
For more information on upcoming Mobile Marketing Forums, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
News Type: 
MMA Press Release

Mobile Marketing Association Announces New Global Board of Directors

Mobile Marketing Association Announces New Global Board of Directors

Board brings together mobile marketing leaders for international collaboration
 
Denver, CO; London, Hong Kong & Sao Paulo – June 9th, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today named its Global Board of Directors, incorporating representation from member companies across each of the MMA’s four regional branches: North America, Europe, Middle East & Africa, Asia-Pacific and the recently launched Latin American branch. The Global Board is made up of the elected Executive Committee members from each region and will be chaired by AdMob’s Russell Buckley, who will launch the new Board’s activity at its first meeting in New York following the MMA’s Mobile Marketing Forum event in June.  Global Vice-Chairman is Tom Daly of The Coca-Cola Company.
 
The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new board will continue to foster global leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy. Recently the MMA’s initiatives have included the launch of global Mobile Advertising Guidelines, creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.

The MMA 2008 Global Board of Directors is as follows:
 
APAC
  • Chairman: Jimmy Poon, Managing Director, Púca China
  • Vice-Chairman: Matthias Kunze, Director, Mobile Monetization, Yahoo!
  • Treasurer & Secretary:  John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8
  • Director at Large: Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte. Ltd.  
EMEA
  • Chairman: Russell Buckley, Managing Director, Europe, Ad-Mob Inc
  • Vice-Chairman: Daniel Rosen, Managing Director, AKQA Mobile
  • Treasurer: Xavier Perret, Vice President, Digital Advertising Solutions, Orange Group
  • Director at Large: Christian Hernandez Gallardo, Strategic Partnerships, Google
  • Secretary: Mark Wächter, MMA Germany )BVDW Section Mobile)
LATAM
  • Chairman, Federico Pisani Massamormile, CEO, HANZO )Rio de Janeiro, Brazil)
  • Vice-Chairman, Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corporation )São Paulo, Brazil)
  • Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing ) São Paulo, Brazil)
  • Director at Large:  Ibrahim )Aby) Mcmillan, CEO Abril Digital, Editora Abril SA )São Paulo, Brazil)
  • Secretary: To be announced 
North America
  • Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
  • Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
  • Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
  • Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
  • Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.

Richard Saggers, Global Chairman Emeritus and Laura Marriott, MMA President, round out the Global Board of Directors. 

“Global industry collaboration is essential for the successful propagation of mobile marketing amongst brands and advertisers and to ensure the best experience for the consumer,” said new chairman Buckley. “The MMA has been leading the growth of mobile marketing world-wide and I look forward to working with the new Board and continuing its great work evangelizing the mobile channel and ensuring the path to market development is a smooth one.”
 
“The MMA Global Board of Directors plays a key leadership role in both the MMA and the industry by offering strategic oversight and real-world expertise, enabling the MMA to set and define the existing benchmarks for moving the mobile marketing industry forward,” said MMA President Laura Marriott. “Our thanks go to the previous Global & NA Chairman Cyriac Roeding, Global Chairman & EMEA Chairman Richard Saggers, APAC Chairman Sandy Agarwal and each of the 2007 board members for their contributions over this past year.”
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
 

 

News Type: 
MMA Press Release

Laura Marriott Announces Resignation as President of the Mobile Marketing Association

 

LAURA MARRIOTT ANNOUNCES RESIGNATION AS PRESIDENT OF THE MOBILE MARKETING ASSOCIATION
 
Mobile Marketing Association Continues to Lead Industry World-Wide
 
Hong Kong, São Paulo, London, UK & Denver, CO – June 4, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced that global President Laura Marriott will resign later this year after having led the association since 2005.  The MMA Board will immediately commence an executive level search for a new global President, managed by a recruiting committee comprised of Board Members and conducted by executive search firm Diversified Search Ray & Berndtson.  Marriott will see the association through the transition period and will then assume President Emeritus position on the MMA Global Board of Advisors.
 
“Laura’s leadership has been beneficial not only to the MMA but the industry itself,” said Tom Daly, MMA NA Chairman and Group Manager, The Coca-Cola Company. “We are disappointed to see her leave but support her in her goals to pursue personal interests.  Having benefitted from Laura’s leadership, the MMA is stronger than ever. Together with the Board and our members, Laura has created a global association and positioned the MMA as the world’s leading trade association for mobile marketing and the source for best practices which protect the consumer experience.”
 
“Laura has been a tremendous leader of the MMA and has done a fantastic job on behalf of the MMA membership and the mobile marketing industry world-wide,” said Richard Saggers, MMA Global and EMEA Chairman and Head of Mobile Advertising, Vodafone Group Services. “Under her leadership, the MMA has released a number of critical guidelines to further cement the future of the mobile marketing industry and we will continue this work with our members world-wide.”
 
Since 2005, MMA membership has experienced over 15 times growth and the association has established global headquarters and regional chapters in Asia Pacific )APAC), Europe, Middle East & Africa )EMEA), North America )NA) and most recently, Latin America )LATAM).  Within the past three years, the MMA has established more than 20 new committees leading in the areas of Participation TV, Education, Measurement, Privacy, Mobile Advertising, Women In Wireless and so on, each of which adhere to the MMA’s mission to develop guidelines and best practices, remove obstacles to sustainable market development and educate the industry on mobile marketing. The MMA has been at the forefront of establishing global guidelines for Mobile Advertising and the Code of Conduct and has worked regionally to launch Consumer Best Practices, Mobile Commerce and Mobile Search educational documents, among other key initiatives. 
 
Marriott has also established the Mobile Marketing Forum )www.mobilemarketingforum.com) as the industry’s leading global event on Mobile Marketing. 

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
#  #  #
 
FOR MORE INFORMATION:
 
 
GLOBAL, NA & APAC:
Valerie Christopherson or Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]

 

 

EMEA:

Jen Allen or Louise Amon

Mi liberty Ltd

P: +44 20 7751 4444

E: [email protected]

E: [email protected]  

 

 

News Type: 
MMA Press Release

Mobile Marketing Forum Features Innovative Brand Pitch Panel

Mobile Marketing Forum Features Innovative Brand Pitch Panel
Panel Discusses How to Achieve a Successful Mobile Campaign
 
What:  The Mobile Marketing Association )MMA) is pleased to provide delegates of the Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) the opportunity to hear first-hand how mobile marketing vendors can pitch brands to ensure success in achieving their strategic objectives.  The panel will speak on transforming the marketing model by building brand relationships through mobile.
 
Moderated by Gene Keenan, VP Mobile Strategies, Isobar, the Pitch Panel features top-notch experts including:
  • Chris Murphy, Director, Digital Marketing, adidas US
  • David Rippetoe, Senior Director of Business Development, Neighborhood America
  • Derek Goldberg, President/Creative Director, Varitalk
  • Fidel Parente, VP Account Director, Global, Basketball, CARAT
  • Matt Shaw, Director, Advertising Sales, AdMob
  • Paul Salumbides, Senior Account Executive, Carat
Who:  The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 3CInteractive,Ad Infuse,  Airwide Solutions, Amdocs, Anheuser-Bush, Buongiorno, Changing Worlds, Crisp Wireless, Jingle Networks,  LiveWire Mobile, mBlox, Millenial Media, Mo’Jiva,  Motricity, Movius Interactive Corporation, Mozes, MX Telecom, NAVTEQ, Netbiscuits, OnDeego, Smaato, SnapTell, The Weather Channel, Third Screen Media and VeriSign.
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GoMoNews, GSMA, inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile Marketer, Mobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Wireless Week, Yankee Group.
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444

 

News Type: 
MMA Press Release

First Latin American Board of Directors Named by the Mobile Marketing Association

First Latin American Board of Directors Named by the Mobile Marketing Association
Mobile Marketing Growth Continues to Skyrocket in Latin America
 
São Paulo, Denver, CO– June 3, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its newest addition to the Global organization, the Latin America )LATAM) MMA Board of Directors. The MMA LATAM branch was formed in March, reflecting the latest MMA effort to establish regional presence across the globe. The MMA LATAM Board of Directors is comprised of representatives from across the mobile marketing ecosystem including aggregators, marketers, carriers, agencies, technology enablers and more.
 
“Latin America is a fast growing and exciting region for mobile marketers and our recently formed LATAM branch continues to grow membership, bringing together the industry leaders in the region,” said Laura Marriott, president of the MMA. “We’re pleased to formally announce our Latin American Board of Directors and look forward to regionalized collaboration to ultimately drive the sustainable development of the industry globally.”
 
“Mobile marketing in Latin America represents significant opportunities for brands, marketers and the entire mobile sector,” said Federico Pisani Massamormile, CEO, HANZO and MMA LATAM Chairman. “We are pleased to see the diversity of leaders in the initial board of directors which include brands, technology and wireless companies, marketers and advertising agencies that are looking to grow the potential of the Latin American market.”
 
The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new Latin American board will foster regionalized leadership on the key issues affecting the industry, including industry best practices and the protection of consumer privacy.
 
The MMA Latin American Executive Committee is as follows:
  • Chairman, Federico Pisani Massamormile, CEO, HANZO )Rio de Janeiro, Brazil)
  • Vice-Chairman, Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corporation )São Paulo, Brazil)
  • Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing ) São Paulo, Brazil)
  • Director at Large: Ibrahim )Aby) Mcmillan, CEO Abril Digital, Editora Abril SA )São Paulo, Brazil)
  • Secretary: To be announced
  • Laura Marriott, President, MMA
Additional elected individuals, founding, sustaining and/or honorary director positions include:
  • Adriana Knackfuss, Interactive Marketing Manager, The Coca-Cola Company )Rio de Janeiro, Brazil)
  • Alexandre Manuel Madeira Fernandes, Director of Products & Services, Vivo S.A. )São Paulo,Brazil)
  • Ann Marie Williams, CEO, Okto )São Paulo, Brazil)
  • Eugenio Velasco, Mobile Services Director, Televisa Digital )México City, Mexico)
  • Ezequiel Abramzon, Digital Media Director, The Walt Disney Company Latin America )Buenos Aires, Argentina)
  • Ezequiel Jones, Media Director – Southern Cone, Unilever de Argentina S.A. )Buenos Aires, Argentina)
  • Felipe Muñoz, Sr. Director, Latin America, Yahoo! Inc. )Buenos Aires, Argentina)
  • Guillermo Rivaben, Marketing Director, Telecom Personal S.A. )Buenos Aires,Argentina)
  • Renato Ciuchini, Director for New Business and Strategic Planning, TIM Brasil )São Paulo,Brazil)
  • Roberto Vazquez Ferrero, Telecommunications Market & Consumer Research Director for Latin America, The Nielsen Company – Nielsen Mobile )Buenos Aires, Argentina)
  • Terence Reis, Mobile Marketing, F.biz )São Paulo, Brazil)
The MMA plans to host another Mobile Marketing Forum in LATAM later this year.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
E: [email protected]
E: [email protected]

 
News Type: 
MMA Press Release

Global Brands Take Center Stage at Mobile Marketing Forum

 Global Brands Take Center Stage at Mobile Marketing Forum
Premier Brands Share Developments in Mobile Marketing Campaigns
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, will showcase case studies, exciting new mobile initiatives and much more.  Among the line up of brands presenting at this year’s event are:
 
  • adidas: a Case Study on the use of mobile marketing
  • Fandango, Sears Holding Corp: a panel session on mobile marketing for retail
  • CBS Corp: Opportunities for Mobile Marketing & Advertising in the US Market
  • Univision, The Weather Channel Interactive, Handango: How multimedia in mobile marketing can improve response rates
  • Anheuser-Busch: a Case Study: BudLight’s March Madness
 
Additional brand participation includes: MLB Advanced Media, The Coca-Cola Company, Delta Air Lines, Google, Yahoo! and more. 
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, AmDocs, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, mBlox, Millenial Media, Motricity, Movius Interactive Corporation, Mozes, MX Telecom, NAVTEQ, Netbiscuits, Smaato, SnapTell, The Weather Channel, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GoMoNews, GSMA, inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile Marketer, Mobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
 
 
News Type: 
MMA Press Release

Turkcell breaks new ground in the advertising world!

 

Turkcell breaks new ground in the advertising world!
 
CALLERS LISTEN TO ADVERTISEMENTS FROM THEIR MOBILE PHONES
 ‘TONE&WIN’
 
Breaking new ground in mobile advertising, Turkcell has launched “TonlaKazan” )“Tone&Win”), an innovative mobile advertising platform. By choosing a branded RingBack Tone on TonlaKazan, Turkcell customers will win airtime or credits when their callers listen to branded music
 
TonlaKazan, the world’s first RingBack Tone mobile advertising platform, is a unique and innovative solution for the advertising industry.  Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer. During the launch period only a limited amount of Turkcell customers will be able to register for TonlaKazan.      
 
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, “We are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept. We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, gnctrkcll, Kraft, Nestle, Nivea, P&G, and Unilever.”
 
It is possible to become a member of TonlaKazan through Web, Wap and SMS channels. Customers can simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.
 
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
 
TonlaKazan has a performance-based pricing model, Cost Per Listening )CPL) in which advertisers are charged according to the amount of branded RingBack Tones that callers hear, providing a measurable advertising channel. 
 
 
News Type: 
Member Press Release

ROK’s Fun Little Movies wins MEFFY Award

 ROK’s Fun Little Movies wins MEFFY Award
 
Global mobile entertainment group content developer wins mobile entertainment forum content award
 
London, United Kingdom and Los Angeles, California )13 May 2008): ROK Entertainment Group Inc. )OTCBB: ROKE), the global mobile entertainment group, announces that its subsidiary, Fun Little Movies )FLM), has won the Content Award at the prestigious 2008 Mobile Entertainment Forum )MEF) in Cannes last week.
 
FLM, based in California, specializes in the development, production and distribution of original video content for global distribution to mobile network operators. It has distribution deals with Sprint, Verizon and ATT as well as several handset makers and overseas partners, from China and Japan to Europe, Africa and South America. 
 
The Meffy awards, which received applications from 21 countries across four continents, are judged by an independent panel of national media and leading trade journalists and analysts. The Content Award shortlist, which received the third highest number of entries, included FLM, MTV Networks International, and Orange.
 
Commenting on FLM’s success, Rimma Perelmuter, MEF Executive Director, said “With distribution from Brunei to Bethlehem to Burbank, Fun Little Movies’ collection of funny, short, made-for-mobile comedy films has proven the universal appeal of laughter and snackable content.”
 
Our gratitude goes first to ROK Entertainment Group,” said FLM’s President and Chief Creative Officer Frank Chindamo, “who, since acquiring FLM in 2007, have supported and helped enhance our product offering, such as in partnership with ROK Motion. We would also like to thank the MEF, our own creative staff, and all the filmmakers with whom we have partnered or whose work we have licensed. In fact, look for our latest production, HighSpeed Dating, written and directed by Terry Rossio and Jocelyn Stamat. Terry wrote and/or produced the Shrek, National Treasure and Pirates of the Caribbean movies, and we have high hopes for the series release later this year.”
 
“We’re delighted to have won this award and congratulate the FLM team,” added Laurence Alexander, Group CEO of ROK. “This award demonstrates the success of ROK’s growth strategy as well as recognition that the creation and delivery of relevant, funny and fast-paced mobile content is great for mobile consumption. FLM faced tough competition and this award is proof of their position in the market for the production and delivery of mobile content.”
 
 
About ROK Entertainment Group Inc.
 
ROK Entertainment Group Inc., founded in 2004, is a global mobile entertainment group.
 
With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
 
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
 
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
 
 
 
Forward-Looking Statement
 
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.
 
 
 
Bruce Renny
Marketing Director
 
 
: [email protected]
: +44 )0) 1902 374896 )W)
: +44 )0) 7774 005005 )M)
: +44 )0) 1902 374603 )Fx)
 
News Type: 
Member Press Release

MOBILE MARKETING ASSOCIATION NAMES 2008 EMEA BOARD OF DIRECTORS

 

MOBILE MARKETING ASSOCIATION NAMES 2008 EMEA BOARD OF DIRECTORS

Board represents leaders in mobile marketing across the ecosystem

London – May 13th, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its 2008 Europe, Middle East and Africa )EMEA) Board of Directors, chaired by Russell Buckley, Managing Director, Europe, AdMob. The EMEA Branch was established in April 2007 and has since launched region specific Mobile Advertising Guidelines and conducted a survey into Mobile Attitude and Usage in five key Western European markets.  The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new board will continue to foster region-wide leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy.  The MMA EMEA Branch also recently opened its London offices and hired Paul Berney as its Managing Director for EMEA.

The MMA EMEA Executive Committee members for 2008 include:
  • Chairman: Russell Buckley, AdMob Inc., Managing Director, Europe
  • Vice-Chairman: Dan Rosen, AKQA, Group Head, UK
  • Treasurer: Xavier Perret, Orange Group, Vice President, Digital Advertising Solutions
  • Secretary: Mark Wächter, MMA Germany )BVDW Section Mobile)
  • Director at Large: Christian Hernandez Gallardo, Google, Strategic Partnerships
  • MMA: Paul Berney, MMA EMEA Branch, Managing Director
 
“The EMEA chapter’s work to date has made great progress in the development of the region’s mobile marketing industry,” said incoming chairman Russell Buckley. “I’m greatly looking forward to working with the rest of the new board and the EMEA membership to continue to build on this solid foundation and to further advance the MMA’s mission in the region.”
 
The other Board of Director members include the following elected, founding, honorary and sustaining individuals and companies:
 
  • Anne-Lise Katle, Telenor Nordic Mobile, Head of Mobile Content
  • Arda Kertmelioglu, Mobilera B.V., Co-Founder / Chief Business Development Officer
  • Charles Sword, Yahoo! Europe, Head of Mobile Advertising
  • David Barker, Nokia, Head of Publishers and Partnerships, EMEA
  • Eamon Hession, Púca, CEO & MMA Ireland Chairman
  • Hervé Le Jouan, M:Metrics Ltd, Managing Director Europe
  • Martin Peters, T-Mobile International, Head of Mobile Search & Advertising
  • Melis Turkmen, TURKCELL, Mobile Marketing & Advertising Unit Head
  • Prinz M. Pinakatt, The Coca-Coca Company, Manager of Interactive Marketing Europe
  • Richard Saggers, Vodafone, Head of Mobile Advertising & MMA Chairman Emeritus EMEA
  • Roland Tauchner, DIMOCO Direct Mobile Communications, Managing Director & MMA Austria, Chairman
  • Sixto Arias, Mobext )Havas Digital), Managing Director & Founder MMA Spain and Salvador Carrillo, Mobile Dreams Factory, CEO & MMA Spain, President
  • Stefan Meyer-Spickenagel, GroupM, Global Director Mobile
  • Tanya Field, O2/Telefonica, Head of Mobile Internet
 
 
“The EMEA region is of central importance for the mobile marketing industry going forward,” said outgoing EMEA Chairman and Vodafone’s Head of Mobile Advertising, Richard Saggers. “The MMA is privileged to have so many leading industry figures serving on the Board of Directors. The MMA thanks each of the 2007 board members for their contributions to the association since the launch last April.”
 
The EMEA Executive Committee will also join the MMA Global Board of Directors.  The MMA’s next EMEA event for mobile marketing, the Mobile Marketing Forum, will be held in October 2008. For more information, visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
FOR MORE INFORMATION:
 
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release

Nielsen Business Media and Mobile Marketing Association Join Together to Produce and Promote the Annual MMA Mobile Marketing Gui

 

News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION APPLAUDS FTC’S EFFORTS TO BRING KEY STAKEHOLDERS TOGETHER TO DISCUSS MOBILE MARKETING

 

MOBILE MARKETING ASSOCIATION APPLAUDS FTC’S EFFORTS TO BRING KEY STAKEHOLDERS TOGETHER TO DISCUSS MOBILE MARKETING
 
Washington, D.C. – May 8, 2008 — Mobile marketing took center stage during this week’s Federal Trade Commission )FTC) Town Hall “Beyond Voice: Mapping the Mobile Marketplace” workshop held in Washington, D.C.  Key discussions surrounded the importance of mobile devices to consumers’ productivity, safety, entertainment and social lives, as well as the opportunity for brands and marketers.  Noting the support of the FTC and mobile ecosystem for continued development of self-regulated guidelines and best practices, President Laura Marriott of the Mobile Marketing Association )MMA) stated, “We applaud the efforts of the FTC to allow representatives of the mobile ecosystem to be heard.  The MMA is pleased with the industry’s self-regulatory initiatives to reduce unsolicited messages, protect privacy and ensure a positive consumer experience.”
 
Marriott continued, “as mobile marketing campaigns continue to advance, and consumer adoption and usage of mobile data services grows, the opportunities for marketers and brands increases as well.  We as an industry will continue to enhance our global MMA Advertising Guidelines and MMA US Consumer Best Practices, monitoring and ensuring compliance against them.  Interaction between brands or marketers with mobile consumers takes place at the opt-in request of each individual ensuring only desired information is obtained.”
 
In conclusion, Marriott noted, “The MMA looks forward to continuing its dialogue with consumers, the FTC and other regulators, as well as the mobile ecosystem to further refine and strengthen consumer protections in this dynamically evolving mobile marketplace.”
 
Additional details on this week’s FTC Town Hall meetings can be found HERE
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit . www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Forum to Feature Real-time Campaigns

 Mobile Marketing Forum to Feature Real-time Campaigns
 Industry’s Largest Mobile Marketing Event Returns To New York
 
What:   The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, is returning to New York on June 10th and 11th featuring an agenda that showcases topics ranging from mobile marketing basics to more advanced strategies for mobile advertising, mobile commerce and more.  Highlighted sessions include:
 
  • Case Studies from leading brands including adidas; Anheuser-Busch; Hearst Magazines Digital Media; and more
  • Mobile Advertising Track: A deep dive on the opportunities for brands, the carrier’s perspectives as well as location based mobile advertising
  • Mobile Marketing 101 Track: For those new to mobile marketing, a session outlining the ‘how tos’
 
In addition, key topics such as Measurement, Consumer Best Practices and Advertising Guidelines will be discussed and debated during this year’s marquee event.
 
Who:    The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, Movius Interactive Corporation, Mozes, NAVTEQ, Netbiscuits, Smaato, SnapTell, Third Screen Media and VeriSign.  
 
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GSMA, inmobile.org, MobiAd News, Mobile Marketer,cMobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
 
 
When:  June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
            )www.mobilemarketingforum.com)
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release

Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

 Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

- Worldwide Guidelines Help Drive Ease of Market Entry for Brands and Agencies -
 
Denver, CO; Hong Kong & London - 24 April, 2008 — The Mobile Marketing Association )MMA), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group )MAG), ADMA and others. www.mmaglobal.com
The Global guidelines capitalise on the progress made in 2007 with the publication of region specific Mobile Advertising Guidelines for North America, Asia Pacific and Europe, Middle East and Africa. The regional guidelines have been integrated into a global guideline to ensure a consistent approach to mobile advertising worldwide.
“The creation of ad guidelines by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplified execution as the driving forces behind all mobile advertising programs,” said Laura Marriott, President, Mobile Marketing Association.
The guidelines provide improved formats around mobile web and have added new guidelines for messaging )including SMS and MMS) and downloadables. The MMA has also introduced a publication called Mobile Advertising Overview which will help those new to the space get educated. The guidelines include recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications.
“To ensure the best consumer mobile marketing experience, it is essential to have industry-wide accepted advertising guidelines,” said Stephanie Bauer, Marketing Manager for Verizon. “The MMA and its committees continue to update these guidelines reflecting the most up-to-date practices for marketers across the globe.”
“The MMA has been leading the development of mobile advertising guidelines for the global marketplace,” said Will Hodgman, CEO of M:Metrics. “We are pleased to be working with them to create a sustainable advertising environment to help drive even faster development of mobile advertising globally.”
The Mobile Advertising Committee was created to establish a library of format and policy guidelines for advertising within content on mobile devices and is comprised of MMA member companies including: 4INFO, Inc., Action Engine, Ad Infuse, Inc., AdMob, Inc., AKQA Mobile, Amobee, Media Systems, AOL LLC, AT&T Mobility, Bundesverband Digitale Wirtschaft )BVDW) e.V., David Krynauw, DoubleClick, Flycell, Gannett Digital, Greystripe Incorporated, Handmark, Inc., I-Mobile Marketing, LLC, Incentivated Limited, iO Global Limited, M:Metrics, Madhouse, Inc., MediaFLO USA, Inc., Medio Systems, Inc., Microsoft )MSN and Windows Live), Mobixell Networks )Europe) Ltd, Mozes, Inc., News Over Wireless, Nielsen Mobile, Nokia Corporation, OpenMarket, Out There Media Holding GmbH, Qualcomm, Quattro Wireless, R/GA, Rhythm NewMedia, Safecount, ScreenTonic, Sensei, Inc., ShoZu, SinglePoint, Sports.comm Ltd, Sybase 365, The Coca-Cola Company, The Weather Channel Interactive, Thin Multimedia, Third Screen Media, Turkcell Iletisim Hizmetleri A.S., U.S. Cellular Corp., Univision Online, Inc., Verizon Wireless, Vindigo, VML, Vodafone Group Services, Ltd. and Yahoo!.
 
 
The MMA Mobile Advertising Guidelines can be downloaded from:
 
The MMA has also released a Mobile Advertising Overview white paper which can be downloaded from:
 
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

 

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

Mobile Marketing Association Member List Reflects Global Reach
 
Denver, CO & London, UK – April 16, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry. Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry’s commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”
 
“The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”
 
The latest companies to join the MMA include:
 
·          Acxiom Corporation
·          Adweek Media
·          Arvato Mobile GmbH
·          Binbit México S.A. de C.V.
·          CPX Interactive
·          DeNA Global, Inc.          
·          Editora Abril SA.
·          Electric Agency
·          Fidelity Investments      
·          Fulano.com.br SA )F.Biz)
·          Future Mobile Interatividades Digitais LTDA
·          FUTURLINK
·          GroupM
·          IntegraClick, Inc.
·          Kahkaha Kom Internet Bilgi ve Reklam
·          MBmobile interactive, LLC
·          Media Contacts
·          MOMAIL
·          Movius Interactive Corporation
·          mVentix, Inc.
·          Neolane Inc.
·          Netomat, Inc.
·          Okto Tecnologia E Servicos De Informática Ltd.
·          Peermeta
·          Quigley-Simpson
·          RH Brands, LLC
·          RH Donnelley
·          Smarter Agent
·          Studiocom
·          TakeNET )CURUPIRA SA)
·          The Phorsite Group
·          TMN - Telecomunicacoes Móviles Nancionais        
·          TNS     
·          WAUMOVIL SA  
·          WIN plc
·          Wireless Media Consulting
·          Wunderman
 
A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact [email protected].
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards

 

Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards
 
Denver, CO, Hong Kong & London, UK – April 15, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful new media channel. 
 
Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry. 
 
The 2008 Annual Global MMA Awards categories include:
·          Best Use of Mobile Marketing
·          Best Use of Mobile Marketing Award which include:
o    Branding
o    Direct Response
o    Promotion
o    Relationship Building
o    Product/Services Launch
o    Search Marketing
o    Cross Media Integration
·          Innovation Award
·          Innovation Award for Creativity
o    Technology
o    Media
·          Mobile Marketing Academic of the Year
·          Outstanding Individual Achievement in Mobile Marketing
·          Mobile Marketing Association Award for Overall Excellence )Company/ Committee)
 
Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar.
Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego – www.mobilemarketingforum.com
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
News Type: 
MMA Press Release

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA

 

MOBILE MARKETING FORUM SHOWCASES DEVELOPMENTS IN EMEA
 
-MMA Opens EMEA Headquarters and Appoints EMEA Managing Director-
 
 
London, April 15th 2008 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents close to 600 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in London. Taking place over the next two days at the Hilton London Metropole, the MMF )www.mobilemarketingforum.com) will showcase the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands including BMW, Yell.com, AOL Europe and Google.
 
The MMF features industry leaders from across the mobile value chain including operators, brands, agencies, content providers, technology and media companies. Keynote addresses include:
·          A Researcher’s Perspective on the European Market from M:Metrics
·          An Agency’s Perspective on Mobile Marketing: Show me the Money by Mindshare
·          Critical Success Factors for Mobile Marketing presented by Out There Media
·          How to Generate and Run Mobile Youth Communities for Operators from MOBILERA
 
The MMA also announced the unveiling of its new EMEA headquarters in St James’ Park, London and the appointment of Paul Berney as Managing Director )MD) of its EMEA Branch.
 
“Mobile marketing continues to see significant growth in the EMEA region, making the Mobile Marketing Forum an ideal occasion to bring together the leaders in the industry,” said MMA Global President Laura Marriott. “The appointment of a dedicated MD for EMEA with the depth of experience that Paul Berney possesses will further aid the development of the mobile marketing industry and the association. We look forward to working with Berney and our EMEA members to offer even greater benefits for our membership in region.”
 
Recruited to lead association activities in the EMEA region, Berney joins the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. Berney will continue to promote  the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and will promote the MMA as the leading association for region-wide consultation on the key industry issues.
 
Other MMA events in 2008 include:
 
ENDS
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
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FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
Valerie Christopherson or Kirsten Woodard
Global Results Comms )GRC)
P: +1 949 608 0276
 
  
 
 
News Type: 
MMA Press Release

MMA Women In Wireless Committee Teams with The Wireless Foundation To Support Wireless AMBER Alerts™ Program

MMA Women In Wireless Committee Teams with The Wireless Foundation
To Support Wireless AMBER Alerts™ Program

Initiative Supports Use of Wireless For Free Public Service AMBER Alerts
 
LAS VEGAS, CTIA WIRELESS 2008 – April 1, 2008 — According to the National Center for Missing & Exploited Children, the first three hours after abduction are the most critical in recovery efforts. By signing up for Wireless AMBER Alerts, consumers can be made aware of abductions in their area regardless of where they are through their mobile devices. Today, the Mobile Marketing Association’s )MMA) Women In Wireless Committee  )www.mmaglobal.com) announced its support of the Wireless AMBER Alerts program developed in conjunction with The Wireless Foundation, a charitable organization formed by the member companies of CTIA—The Wireless Association® that oversees philanthropic programs utilizing wireless technologies to help keep American communities safe. 
 
This initiative for the MMA is overseen by the MMA’s Women in Wireless committee, which was established to provide a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in mobility. 
 
“The MMA Women In Wireless Committee felt we could help promote this very important program through the MMA and our membership. By supporting the Wireless AMBER Alerts program we are able to help educate on the value of mobile for these types of initiatives, help to drive participants in the AMBER Alerts program as well as give back to the community,” said Laura Marriott, president of the MMA. “We commend The Wireless Foundation’s philanthropic efforts and are pleased to be a supporting organization.”
 
“The Wireless AMBER Alert program is designed to maximize the power of mobility and provide the community with real-time alerts of child abduction regardless of their whereabouts,” said David Diggs, Vice President and Executive Director of The Wireless Foundation. “Having the additional support from the MMA will only further our cause and strengthen public awareness of the program and ability to reach the community on a larger scale.”
The Wireless Foundation launched the Wireless AMBER Alerts initiative in 2005, working with the National Center for Missing & Exploited Children and the United States Department of Justice to send AMBER Alert text messages to consumer's wireless devices with information about an abducted child in their community. Since then, The Ad Council has developed and launched a nationwide PSA campaign to help make consumers aware of this valuable public service.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
About The Wireless Foundation
A non-profit 501)c))3) organization established by the membership of CTIA-The Wireless Association® in 1991, The Wireless Foundation coordinates the following national programs: CALL TO PROTECT®, VITA™, Wireless AMBER Alerts™, The Amy Fund, Get Wise About Wireless, and Text 2HELP.
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

Chapter Creates Global Presence for MMA
 
Sao Paulo, Brazil – March 27, 2008 — On the heels of the successful conclusion of the Latin America Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held yesterday, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today celebrates the launch of its Latin American )LATAM) Chapter. The launch reflects the latest in the MMA’s efforts to establish regional presence across the globe with chapters already established in Asia Pacific, Europe & Middle East, North America as well as global headquarters based in the United States. The MMA will be conducting elections for a Latin American Board of Directors in the coming months.
 
“The launch of our Latin American chapter is a reflection of the hard work and dedication of our members to create a global environment in which mobile marketing guidelines are established to ensure a positive consumer experience, ease of brand adoption and sustainability of the mobile channel,” said Laura Marriott, president of the MMA. “In the past three years, the MMA has succeeded in removing global barriers to market development enabling the industry to collaborate to build a global mobile marketing ecosystem. Latin America represents a large base of mobile savvy consumers and the MMA is pleased to have a formal presence in the region.”
 
With more than 40 members in Latin America, the MMA will leverage its success in other regions to help MMA LATAM members speed the launch of guidelines and best practices as well as educate the industry on the potential of mobile for marketing purposes.“We have been working with the MMA for the last six months to create a strong launch event with representation and participation from all in the mobile ecosystem,” said Federico Pisani Massamormile, CEO of HANZO. “We are pleased to be working to launch the MMA in LATAM. Brazil alone represents over 120 million mobile subscribers who are eager to work with the industry to maximize the opportunities for interaction through mobile.”
 
In addition to this week’s Mobile Marketing Forum in Brazil, the MMA is hosting the following upcoming regional MMF events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO

Sold Out Event In Region Showcases Industry Developments and Leadership
 
São Paulo, Brazil, March 26, 2008 — The Mobile Marketing Association )www.mmaglobal.com) today opened its first Mobile Marketing Forum )MMF) Latin America )LATAM) )www.mobilemarketingforum.com) at the Sofitel São Paulo. The event is the first time the MMA has hosted a MMF in LATAM and features speakers from across the globe and region sharing their successes stories and objectives for mobile marketing. 
The SOLD OUT event features speakers from companies such as Abril, Brasil Telecom, HANZO, Microsoft )MSN & Windows Live), Mobile Dreams Factory, Oi, Playphone, Inc., The Coca-Cola Company, Yahoo! and Yavox. Topics of discussion include:
·          Mobile Internet and Social Networking
·          Mobile Marketing Opportunity Showcase
·          Insights into the Brazilian Market
·          Collaborating to Make Mobile Marketing Work
Corporate sponsors for the event include: Jinny Software, MobX – Mobile Marketing, Microsoft )MSN Mobile) and Yahoo! Media and association sponsors include dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.
The Mobile Marketing Forum provides an opportunity for attendees to learn how to engage the mobile channel – as well as share case studies from all regions of the world.  
The MMA hosts a variety of regional Mobile Marketing Forums with the following upcoming events in 2008:
·          April 15 & 16, London )Hilton London Metropole)
·          June 10 & 11, New York )Marriott Marquis Times Square Hotel)
For more information, please visit www.mobilemarketingforum.com
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

 
 
MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

MMA Responds to Significant Regional Growth and Opportunities!
 
Who:    The Mobile Marketing Association )www.mmaglobal.com), which sets consumer best practices and advertising guidelines for the mobile marketing ecosystem, is hosting a series of activities in Latin America this month. 
 
What:   Designed to provide regional wireless operators, marketers, agencies and brands with detailed information on the Association’s Latin American plans, current successes and future developments, the MMA and its members will be in Argentina, Brazil and Mexico hosting the following events:
 
Buenos Aires, Argentina:
  • The MMA will host an informational event for current and prospective MMA members in Buenos Aires. The event will be held from 2:00 - 4:00pm on Tuesday, March 25 at Buenos Aires Sheraton Hotel. Attending will enable all delegates to hear the MMA’s plans for Argentina – please register through an email to [email protected]. Attendance is free of charge. 
São Paulo , Brazil:

  • Mobile Marketing Forum: The MMA will host a Mobile Marketing Forum in São Paulo at the Sofitel on Wednesday, March 26, 2008.  The Mobile Marketing Forum will feature many speakers from throughout the region – as well as from abroad.  If you are interested in attending this event, please register at www.mobilemarketingforum.com 

  • The MMA will hold a MMA LATAM launch event on Thursday, March 27, 2008, from 1:00 - 3:30pm, at the Sofitel in São Paulo.  The event will feature a discussion around the prioritization of key initiatives for the region, guest presentations from MMA member speakers from the United States and Europe, as well as a discussion around establishment of the LATAM Board of Directors.  Attendance is free of charge.
Mexico City, Mexico:
  • The MMA will host an informational event for current and prospective MMA members in Mexico City.  The event will be held from 9:00am - 12:00pm on Friday, March 28 at the W Hotel in Mexico City.  At this event, the MMA will outline their plans for the region as well as discuss next steps in Mexico.  Registration for this event can be made through an email to [email protected] and is free of charge.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
#  #  #
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
 
News Type: 
MMA Press Release

Mobile Marketing Association Names 2008 North American Board of Directors

 
MOBILE MARKETING ASSOCIATION NAMES
2008 NORTH AMERICAN BOARD OF DIRECTORS

New Board Members Reflect Industry and Brand Leaders That Will Shape the Mobile Industry
 
Denver – March 12, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its 2008 North American Board of Directors. The MMA Board of Directors will help to lead the association in its charter of growing a sustainable industry for mobile marketing globally with a focus on mobile advertising and mobile content. The new board will be chaired by Tom Daly of The Coca-Cola Company.

“The MMA is the only global industry association serving the entire mobile ecosystem, including marketers, agencies, operators, content providers and technology providers,” Daly said. “It’s an honor to serve in such an instrumental role and I look forward to helping the MMA and its membership continue to build the MMA’s leadership in the North American market.”
 
The MMA North America Executive Committee members for 2008 include:
  • Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
  • Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
  • Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
  • Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
  • Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.
  • Laura Marriott, President, Mobile Marketing Association
 
The Board of Directors, includes the following elected, honorary, founding and sustaining members:
  • Amanda Richman, SVP, Director of Digital Services, MediaVest USA
  • Chirag Bakshi, Vice-President. Messaging, VeriSign Inc.
  • Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
  • Cyriac Roeding, EVP, CBS Mobile, CBS Interactive, CBS Corp. & Chairman Emeritus )Global & NA), Mobile Marketing Association
  • David Oberholzer, Vice-President, Corporate Development, Limbo Inc.
  • Diana Pouilot, Director of Mobile Advertising, Google, Inc.
  • Doug Busk, Vice-President, Industry Relations, SinglePoint
  • Greg Clayman, EVP, Digital Distribution and Business Development, MTV Networks
  • Jeffrey Glass, Partner, Bain Capital Ventures
  • Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia
  • Jim Manis, President & CEO, 1024 Wireless Services
  • John C. Burris, Vice President Wireless Data, Sprint Nextel
  • Jordan Berman, Executive Director of Media Innovation, AT&T Mobility
  • Louis Gump, Vice President, Mobile, The Weather Channel Interactive
  • Matt Champagne, Director, Product Management, Microsoft )MSN & Windows Live)
  • Mitch Feinman, SVP, Fox Mobile Entertainment
  • Nick Macilveen, Director of Carrier Relations, OpenMarket Inc.
  • Ryan Hughes, VP Digital Media Programming, Verizon
  • Steve Livingston, Chief Marketing Officer, mBlox
  • Venetia Espinoza, Group Manager, Mobile Applications and Partner Programs, T-Mobile USA
  • Webster Lewin, Director of Mobile Marketing, R/GA
 
 “North America )NA) has become a dominant force in mobile marketing on the global stage both for innovation and creativity. NA is home to some of mobile marketing’s most innovative companies, and the MMA is privileged to have so many of them serving on the NA Board of Directors,” said Laura Marriott, president of the MMA. “Each Board member’s insights and leadership are key to ensuring that mobile marketing continues thrive – not just for the companies involved, but also for our broader industry and the overall protection of consumers. The MMA thanks Cyriac Roeding, our 2007 Global and North American Chairman, and each of the 2007 board members for their contributions the past year.”
 
The MMA’s next North American event for mobile marketing, the Mobile Marketing Forum, will be held June 10-11 at the Marriott Marquis Times Square Hotel in New York. For more information, please visit www.mobilemarketingforum.com.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
# # #
 
FOR MORE INFORMATION:
 
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
 
News Type: 
MMA Press Release
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Melis Ertem, MMA MEA Managing Director (Türkiye, Middle East, Africa)
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