Mobile Marketing Association Names 2008 North American Board of Directors | MMA Global

Mobile Marketing Association Names 2008 North American Board of Directors

March 12, 2008

New Board Members Reflect Industry and Brand Leaders That Will Shape the Mobile Industry
Denver – March 12, 2008 — The Mobile Marketing Association )MMA) ) today announced its 2008 North American Board of Directors. The MMA Board of Directors will help to lead the association in its charter of growing a sustainable industry for mobile marketing globally with a focus on mobile advertising and mobile content. The new board will be chaired by Tom Daly of The Coca-Cola Company.

“The MMA is the only global industry association serving the entire mobile ecosystem, including marketers, agencies, operators, content providers and technology providers,” Daly said. “It’s an honor to serve in such an instrumental role and I look forward to helping the MMA and its membership continue to build the MMA’s leadership in the North American market.”
The MMA North America Executive Committee members for 2008 include:
  • Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
  • Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
  • Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
  • Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
  • Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.
  • Laura Marriott, President, Mobile Marketing Association
The Board of Directors, includes the following elected, honorary, founding and sustaining members:
  • Amanda Richman, SVP, Director of Digital Services, MediaVest USA
  • Chirag Bakshi, Vice-President. Messaging, VeriSign Inc.
  • Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
  • Cyriac Roeding, EVP, CBS Mobile, CBS Interactive, CBS Corp. & Chairman Emeritus )Global & NA), Mobile Marketing Association
  • David Oberholzer, Vice-President, Corporate Development, Limbo Inc.
  • Diana Pouilot, Director of Mobile Advertising, Google, Inc.
  • Doug Busk, Vice-President, Industry Relations, SinglePoint
  • Greg Clayman, EVP, Digital Distribution and Business Development, MTV Networks
  • Jeffrey Glass, Partner, Bain Capital Ventures
  • Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia
  • Jim Manis, President & CEO, 1024 Wireless Services
  • John C. Burris, Vice President Wireless Data, Sprint Nextel
  • Jordan Berman, Executive Director of Media Innovation, AT&T Mobility
  • Louis Gump, Vice President, Mobile, The Weather Channel Interactive
  • Matt Champagne, Director, Product Management, Microsoft )MSN & Windows Live)
  • Mitch Feinman, SVP, Fox Mobile Entertainment
  • Nick Macilveen, Director of Carrier Relations, OpenMarket Inc.
  • Ryan Hughes, VP Digital Media Programming, Verizon
  • Steve Livingston, Chief Marketing Officer, mBlox
  • Venetia Espinoza, Group Manager, Mobile Applications and Partner Programs, T-Mobile USA
  • Webster Lewin, Director of Mobile Marketing, R/GA
 “North America )NA) has become a dominant force in mobile marketing on the global stage both for innovation and creativity. NA is home to some of mobile marketing’s most innovative companies, and the MMA is privileged to have so many of them serving on the NA Board of Directors,” said Laura Marriott, president of the MMA. “Each Board member’s insights and leadership are key to ensuring that mobile marketing continues thrive – not just for the companies involved, but also for our broader industry and the overall protection of consumers. The MMA thanks Cyriac Roeding, our 2007 Global and North American Chairman, and each of the 2007 board members for their contributions the past year.”
The MMA’s next North American event for mobile marketing, the Mobile Marketing Forum, will be held June 10-11 at the Marriott Marquis Times Square Hotel in New York. For more information, please visit
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit
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Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
P:+1 949 608 0276
[email protected]
[email protected]