Denver, CO; Sao Paulo, Hong Kong and London – June 19, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), today announced the release of the fifth issue of the MMA International Journal of Mobile Marketing )MMA-IJMM), an educational resource created by the MMA Academic Outreach Committee. Designed to provide information on the mobile channel and its use for marketing, it includes ten articles from academics, industry experts, thought leaders and global contributors. The fifth installment focuses on the development of a better understanding of the who, how and why of mobile marketing.

Featured articles include:

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University. The MMA-IJMM is published twice a year and is only available through subscription via the MMA website. For more information on the journal, to submit articles or to purchase a copy, please visit www.mmaglobal.com.

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.