May 13, 2008



Board represents leaders in mobile marketing across the ecosystem

London – May 13th, 2008 — The Mobile Marketing Association )MMA) ) today announced its 2008 Europe, Middle East and Africa )EMEA) Board of Directors, chaired by Russell Buckley, Managing Director, Europe, AdMob. The EMEA Branch was established in April 2007 and has since launched region specific Mobile Advertising Guidelines and conducted a survey into Mobile Attitude and Usage in five key Western European markets.  The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new board will continue to foster region-wide leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy.  The MMA EMEA Branch also recently opened its London offices and hired Paul Berney as its Managing Director for EMEA.

The MMA EMEA Executive Committee members for 2008 include:
  • Chairman: Russell Buckley, AdMob Inc., Managing Director, Europe
  • Vice-Chairman: Dan Rosen, AKQA, Group Head, UK
  • Treasurer: Xavier Perret, Orange Group, Vice President, Digital Advertising Solutions
  • Secretary: Mark Wächter, MMA Germany )BVDW Section Mobile)
  • Director at Large: Christian Hernandez Gallardo, Google, Strategic Partnerships
  • MMA: Paul Berney, MMA EMEA Branch, Managing Director
“The EMEA chapter’s work to date has made great progress in the development of the region’s mobile marketing industry,” said incoming chairman Russell Buckley. “I’m greatly looking forward to working with the rest of the new board and the EMEA membership to continue to build on this solid foundation and to further advance the MMA’s mission in the region.”
The other Board of Director members include the following elected, founding, honorary and sustaining individuals and companies:
  • Anne-Lise Katle, Telenor Nordic Mobile, Head of Mobile Content
  • Arda Kertmelioglu, Mobilera B.V., Co-Founder / Chief Business Development Officer
  • Charles Sword, Yahoo! Europe, Head of Mobile Advertising
  • David Barker, Nokia, Head of Publishers and Partnerships, EMEA
  • Eamon Hession, Púca, CEO & MMA Ireland Chairman
  • Hervé Le Jouan, M:Metrics Ltd, Managing Director Europe
  • Martin Peters, T-Mobile International, Head of Mobile Search & Advertising
  • Melis Turkmen, TURKCELL, Mobile Marketing & Advertising Unit Head
  • Prinz M. Pinakatt, The Coca-Coca Company, Manager of Interactive Marketing Europe
  • Richard Saggers, Vodafone, Head of Mobile Advertising & MMA Chairman Emeritus EMEA
  • Roland Tauchner, DIMOCO Direct Mobile Communications, Managing Director & MMA Austria, Chairman
  • Sixto Arias, Mobext )Havas Digital), Managing Director & Founder MMA Spain and Salvador Carrillo, Mobile Dreams Factory, CEO & MMA Spain, President
  • Stefan Meyer-Spickenagel, GroupM, Global Director Mobile
  • Tanya Field, O2/Telefonica, Head of Mobile Internet
“The EMEA region is of central importance for the mobile marketing industry going forward,” said outgoing EMEA Chairman and Vodafone’s Head of Mobile Advertising, Richard Saggers. “The MMA is privileged to have so many leading industry figures serving on the Board of Directors. The MMA thanks each of the 2007 board members for their contributions to the association since the launch last April.”
The EMEA Executive Committee will also join the MMA Global Board of Directors.  The MMA’s next EMEA event for mobile marketing, the Mobile Marketing Forum, will be held in October 2008. For more information, visit
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444