• March 26, São Paulo )Sofitel São Paulo)
• April 15 & 16, London )Hilton London Metropole)
• June 10 & 11, New York )Marriott Marquis Times Square Hotel)
• September 2008, Latin America )City TBD)
• October 7 & 8, Europe )City TBD)
• November 13, San Diego )includes MMA Global Awards Ceremony)  )Loews Coronado Bay Resort)
• Q4-2008, Asia Pacific )City TBD)

Direct: +44 )0) 207 017 4246
[email protected]

2007: A Banner Year for the Mobile Marketing Association
Focus on leading the development of the mobile marketing industry world-wide

Denver, CO, & London, UK: Dec. 18, 2007 — Throughout 2007, the Mobile Marketing Association )MMA) )www.mmaglobal.com) and its 500 associated member companies demonstrated that mobile is clearly beginning to be viable marketing channel for brands globally.  The MMA experienced a 110% membership growth rate and expanded its presence into more than 40 countries.  

Significant milestones achieved in 2007 included:

Global expansion; launch of Asia Pacific )APAC) chapter in Q1 07 and the Europe Middle East and Africa )EMEA) chapter in Q2 07.  Plans for the Latin America )LATAM) chapter are being prepared for a Q1 08 launch. 

“Launching on a global scale in 2007 is a significant milestone for the MMA, having worked to achieve this over the last few years,” said Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Interactive, CBS Corp. & MMA Global Chairman.

Global mobile advertising guidelines; the MMA has developed mobile advertising guidelines for:

•North America )May)
•EMEA )September)
•APAC )December)

Sir Martin Sorrell, executive of ad holding company WPP agrees on the need for consistent mobile ad standards stating in an article on global mobile content site, MocoNews, “I think they [operators] see that having a standard in place would accelerate the growth of the mobile ad business across the board. But that’s not enough of a reason to combine efforts. Usually in these situations, a common threat is more effective than the promise of simply improving a business.” 

Matt Champagne, Director of Product Management, Microsoft )MSN and Windows Live)  explains why Microsoft is one of the first MMA members to adopt the mobile advertising guidelines: “Following the MMA’s guidelines means our campaigns are delivered consistently on the majority of mobile devices, which ensures a positive and consistent consumer experience.  Without the help of these guidelines, we wouldn’t have been so enthusiastic about enabling mobile marketing campaigns via Microsoft’s advertising solutions.”

Metrics & measurement: to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing, the MMA conducted its annual Mobile Attitude and Usage study in the United States as well as key markets in Europe and Asia. The research provides a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts.

Association and industry collaboration; the GSM Association and dotMobi Advisory Group collaborated with the MMA to support the EMEA, APAC and NA mobile advertising guidelines. 

“2007 has been the Mobile Marketing Association’s best year yet as evidenced by our growing collaboration with key industry associations,” said Laura Marriott, president, MMA.  “We appreciate the support of all of our association, media and event partners as we work together to drive the development of a sustainable mobile marketing industry world-wide Industry collaboration will be a key factor to the growth and success of the industry.”

MMA’s events & awards; the MMA’s Mobile Marketing Forum )MMF) was held four times in 2007; twice in North America, once in Europe and once in Asia. The events attracted a combined audience of over 2000 delegates and speakers. MMF New York, held in June, served as the launch pad for Coca-Cola to unveil its Sprite Yard campaign.  MMF Los Angeles in November, hosted the MMA’s annual awards ceremony, recognising the industry’s innovators and leaders. The 2007 awards saw a 130% increase in submissions over 2006. 

The first of the MMA events for 2008:

•Mobile Marketing Forum, London, April 15 & 16
•Mobile Marketing Forum, New York, June 10 & 11

Education; 10 educational tools were developed to help drive the adoption of mobile marketing globally, downloadable from the MMA website, which includes:

1. US, APAC & EMEA Mobile Marketing Annual Attitude & Usage studies
2. MMA Member Directory
3. Mobile Marketing Industry Glossary
4. Understanding Mobile Marketing: Technology & Reach
5. Off Portal - An Introduction to the Market Opportunity
6. Mobile Marketing Sweepstakes & Promotions Guide
7. Mobile Search Use Cases
8. Introduction to Mobile Coupons
9. International Journal of Mobile Marketing; published twice a year

Committees: have participation from over 400 MMA members, with several new committees launched including; Measurement, Mobile Commerce, Mobile Communities & User Generated Content, Urban, Interactive Voice Response )IVR), Marketing to Children, Mobile Web, Content Leadership, Industry Logo, Participation TV, Women in Wireless and Proximity. 

“2008 is staged as a turning point for the mobile marketing industry. We look forward to taking the industry to the next level and seeing the results of the industry’s collaborative efforts.” concluded Sandy Agarwal, Head of Mobile Ad Business, Nokia & MMA APAC Chairman.

Newest MMA members, from around the globe, include:

1. 12snap AG
2. 2waytraffic USA, Inc.
3. 3rd Dimension Inc.
4. Avenue A | Razorfish     
5. Cellnet S.A.
6. CommerceTel   
7. Empowered Wireless, Inc.
8. IceBreaker
9. Intera Group, Inc.
10. i-Pop Networks Private Limited
11. MangoMOBILE 
12. Mobiento AB    
13. Mobile Data Systems    
14. Mobile Media Cast
15. mSnap Inc.
16. MyThum Interactive Inc.             
17. mywaves inc.    
18. NexPerience     
19. RockeTalk, Inc. 
20. SPH Search Pte Ltd      
21. Thin Multimedia
22. Wieden+Kennedy

About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and has recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched in Q1-08.  For more information, please visit www.mmaglobal.com

* Product and service names mentioned herein are the trademarks of their respective owners.

FOR MORE INFORMATION:

NA & APAC
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

EMEA
Hinda Smith or Jen Allen
Mi liberty Ltd
+44 )0) 20 7751 4444
[email protected]
[email protected]  

Mobile Marketing Association Publishes Asia-Pacific Mobile Advertising Guidelines

Release of APAC Ad Guidelines Reflects Significant Milestone for MMA APAC Chapter!

 HONG KONG – Mobile Marketing Forum APAC – Dec. 6, 2007 — The Mobile Marketing Association )MMA), )www.mmaglobal.com), which represents more than 500 member companies worldwide, today announced the release of its Mobile Advertising Guidelines tailored specifically for the Asia-Pacific )APAC) region. The guidelines are designed to foster the uptake of mobile advertising by brands and marketers throughout the region, as well as enhance and ensure a positive and consistent consumer experience.

The guidelines make it easier for global and regional brands and marketers to develop mobile advertising campaigns while ensuring the campaigns are delivered consistently on the majority of mobile devices.

The APAC Mobile Advertising Committee is chaired by Joshua Maa, founder and Chief Executive Officer of Madhouse, Inc.  “As brands and marketers throughout the APAC region look to harness the mobile channel, they’ve been asking for clear, timely guidelines to help guide their strategies and decisions,” Maa said. “The MMA APAC Mobile Advertising Guidelines directly address that need by providing detailed, step-by-step guidelines designed to help create effective campaigns that provide a consistently good user experience, regardless of each customer’s device and network.”

“The APAC region has a history of being a worldwide leader in mobile technologies and usage,” said Laura Marriott, president of the MMA. “The MMA APAC Mobile Advertising Guidelines are designed to offer a consistent set of formats for the broadest range of devices in the region in order to provide a framework to ensure consistency for both marketers and mobile users.  The guidelines will help to drive even faster development of mobile advertising in the region. The MMA has been leading in the development of mobile advertising guidelines for the global marketplace, having released guidelines for both North America and EMEA previously.”

The guidelines are supported by the GSM Association, the global trade association for the mobile industry representing more than 700 mobile operators. “These guidelines are an important step in the development of the mobile advertising market in Asia Pacific,” said Bill Gajda, chief commercial officer of the GSMA. “We are working with the MMA to create a sustainable advertising environment so that mobile advertising will quickly reach its potential to the benefit of all players in the ecosystem.”

Produced by the MMA APAC Mobile Advertising Committee, the guidelines provide detailed, hands-on information about creating, formatting and using Mobile Web banner ads. Topics include:

•  Design principles and style guides

•  Technical requirements and considerations, such as handset display capabilities

•  Advertising units, such as banner dimensions and aspect ratios

The MMA founded the APAC Mobile Advertising Committee in early 2007 to create a library of format and policy guidelines for advertising within content on mobile devices. Like MMA Mobile Advertising Committees for other regions,  the APAC committee works to ensure that the industry is taking a proactive approach to keep user experience, content integrity and deployment simplicity as the driving forces behind all mobile advertising programs. 

The MMA APAC Mobile Advertising Guidelines can be downloaded from http://www.mmaglobal.com/apacmobileadvertising.pdf.

About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched in Q1-08.  For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:

Valerie Christopherson or

Kirsten Woodard

Global Results Comm. )GRC)

+1 949 608 0276

[email protected]

[email protected]

Los Angeles – Mobile Marketing Forum –  Nov 16, 2007 — In order to help brands and marketers identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing in the United States, the Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications. The study is available immediately, free of charge, to all current MMA Global members.

The study’s key findings include:

• Interest in mobile marketing remains as high as it was in the previous two surveys. One in four respondents in the 2007 survey expressed interest in mobile marketing. Although some respondents had difficulty readily associating benefits with mobile marketing, those who do say that they value the ability to receive highly relevant information, the coupons and rewards received and the convenience of accessing the desired applications quickly and easily.
• The number of consumers who have experienced mobile marketing continues to grow. One out of 20 respondents had participated in mobile marketing. The highest participation is among respondents age 25-44.
• Sweepstakes and voting campaigns are the most widely used types of mobile marketing. The second most common type is receiving alerts about products, services, accounts. Ten percent of respondents have used their mobile phones to receive and redeem coupons.
• Ethnic groups are key audiences for mobile marketing. For example, African Americans and English-dominant Hispanics indicate stronger interest in mobile marketing than Caucasians. These findings suggest that the mobile channel can be highly effective for reaching specific ethnic groups.

Teens and young adults use text messaging more than any other demographic. People ages 13-24 send and receive the most – more than 50 messages per week – while half of all survey respondents use text messaging at least once a week. This usage shows that most mobile users are at least familiar with text messaging, if not regular users, making it an effective tool for mobile marketing campaigns.
 
“The 2007 Mobile Attitude and Usage Study reinforces that the mobile channel remains one of the most powerful tools available for brands and companies,” said Laura Marriott, president of the MMA. “U.S. consumers continue to use more of their phones’ features, creating additional opportunities for marketers to reach them with coupons and other relevant, exclusive to mobile information.”

“What’s exciting about this year’s study is the continued escalation in adoption of the camera phone with 58% )up from 35% in 2006) of all consumers now saying they use this feature,” said Gene Keenan, vice president mobile strategies for Isobar.  “This dove tails perfectly with the coming cross-carrier interoperability of picture messaging via a short code.  We expect to see some very innovative campaigns this coming year using picture phoning.”

Keenan also noted, “The really exciting news is the importance that mobile plays in the daily lives of consumers, as we’re experienced through the use of text messaging for social interactions.”

Also noteworthy is that 54 percent of 13-34 year olds use SMS for social networking, while 44 percent of 13-34 year olds said they use text messaging for flirting or dating, and 10 percent of 13-34 year olds said they have broken up with a boy or girl friend using text messaging.

The 2007 study, conducted by Synovate, consisted of 1,405 online interviews using a nationally representative consumer online panel of over 1.5 million households. The sampling plan for the main study sample was identical to the 2005 and 2006 survey waves, in order to ensure maximum compatibility between studies and allow for accurate trending. In addition to the main study sample, the 2006 and 2007 surveys included a booster sample of African-American and Hispanic interviews )18+ years of age).

The study focuses on the U.S. market. The MMA also conducted similar studies in Asia-Pacific and Western Europe, results will be released later in 2007.
 
About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
 
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

Los Angeles, Mobile Marketing Forum – Nov. 14, 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in Los Angeles. Held at the Westin Bonaventure Hotel, this one-day event provides a rare opportunity to learn how major brands and wireless companies such as Clear Channel, CNN, The Coca-Cola Company, eBay, Microsoft, Playboy, Smirnoff and Verizon Wireless, are using mobile marketing to extend their brand message to the consumer.

The MMF )www.mobilemarketingforum.com) wraps up with the MMA Third Annual Mobile Marketing Awards, which recognize excellence and innovation in 12 categories, including Best Use of Mobile Marketing in Branding and Cross-Media Integration, and Innovation for Creativity in Technology.

The MMF features several case studies including mobile banking, radio, mobile advertising for the Hispanic market, off-deck content, mobile entertainment and participation TV. The event also includes several roundtables with industry leaders from across the mobile value chain, including operators, brands, agencies, entertainment and media companies. Keynote addresses include: Chris Lock, Head of Marketing GB – Smirnoff; Dan Rosen, Head of AKQA Mobile; and Henri Moissinac, Director Product Strategy, eBay.

“The Mobile Marketing Forum provides a rare opportunity to learn from the leaders and innovators in mobile marketing,” said Laura Marriott, President of the MMA. “Our event continues to differentiate itself by featuring stories of success from marketers who are realizing the potential of the mobile channel.”

“There is a lot of creativity and innovation in mobile right now and there is a great line up at the MMF this year.  We will be giving guests a never seen before preview of a global mobile initiative of one of the world’s leading brands,” said Daniel Rosen, Head of Mobile for AKQA Mobile.

The next MMA Mobile Marketing Forum will be held Dec. 6 in Hong Kong, in partnership with Mobility World. For the agenda and other information, visit www.mobilemarketingforum.com.

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched Q4 2007.  For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

Mobile Marketing Forum Findings: Industry Collaboration Key To Success Of Mobile Marketing

London, UK & Denver, CO. 18 October 2007 – The Mobile Marketing Association’s )MMA) Mobile Marketing Forum, )www.mobilemarketingforum.com) held in Barcelona on 9 & 10 October, attracted over 200 industry delegates from across Europe, Asia, North America and Latin America.  The event saw industry leaders speaking about the latest developments in mobile marketing including; advertising, search, communities, and commerce.  Keynote sessions from Acision, Coca-Cola, Enpocket and AKQA Mobile confirmed the mobile marketing industry is gaining traction with brands world-wide. 

Common themes emerging from the event included:

1.    Collaboration & integration; Fundamental to the broad scale adoption of mobile marketing will be industry wide collaboration. By companies pooling together their knowledge and experiences, the industry can advance quickly.

2.    Measurement and Metrics; The development of common currencies and definitions across the mobile ecosystem will help the integration and acceptance of mobile as a key part of the media mix. 

A survey conducted by Airwide Solutions and launched at the Mobile Marketing Forum )Oct. 07) demonstrates the need for more metrics and found big brands claimed that up to 10% of recipients of mobile marketing campaigns requested more information as a result of receiving a mobile marketing message grew from 32% in 2006 to 58% in 2007. The survey also found that more brands are looking to spend a greater proportion of their marketing budget on mobile campaigns in the near future with 71% of brands projecting to spend up to 10% of their budget on mobile marketing within two years' time.

3.    Consumer privacy; is key to growing the industry. Relevance and consumer pull are the foundation elements for a positive consumer experience. Developments such as the MMA EMEA mobile advertising guidelines help to ensure a clear and consistent interaction.

Leif Fågelstedt, Chief Operating Officer, Blyk, “When brands can see how mobile can be used successfully within marketing and advertising campaigns, then we will see them invest in mobile.  This will shape the future of the industry.” 

Laura Marriott, President, MMA commented, “Ensuring a positive consumer experience is paramount for all players in the ecosystem.  All attendees at this event understand the need for consumer privacy and protection in order to protect the long term sustainability of mobile as a viable media channel.  The goal of the MMA is to lead in the development of guidelines and best practices to ensure consistency, rapid deployment and ease of access.”
The intersection of mobile search and advertising was highlighted by Richard Siber, Interim CMO and Board Member, JumpTap, “Search plays a pivotal role in enhancing the user experience. By intersecting search with advertising, it becomes highly relevant to the consumer and effective marketing messages can reach the intended audience.”   

Daphne Loukas, CEO, Out There Media said, “This was one of the best events I have attended in Europe with a whole range of industry players to learn from.  It’s been apparent from the Forum’s sessions that the industry needs to collaborate to progress this industry forward.  We see the EMEA mobile advertising guidelines the MMA launched recently as essential to progress the industry and will be implementing them.”

Join the MMA at one of its upcoming 2007 events:
•    Mobile Marketing Forum, Nov. 14, Los Angeles
•    Mobile Marketing Forum, Dec. 6, Hong Kong

ENDS

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched Q4 2007.  For more information, please visit www.mmaglobal.com

The MMA would like to thank its event partners for MMF EMEA including: 160characters, BERG Insight, GoMo News, Informa Telecoms & Media, MobiAd Network, Mobile 2.0 Analyst, Mobile Communications Europe, Mobile Communications International, Mobile Entertainment, Mobile Marketing Magazine, Mobile Messaging Analyst, Mobile Media, Interactiva, El Periódico de la Publicidad, Anuncios, EL Publicista, Acision, Amdocs, Ericsson, JumpTap, Medio Systems, dotMobi )mTLD), Sports.comm, Velti, WIN PLC and Yahoo! Mobile, dotMobi Advisory Group, GSMA – GSM Association and MDA – Mobile Data Association.
 
FOR MORE INFORMATION:
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
[email protected]
[email protected]


Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]

2007-09-05
My ringtones, my wallpapers and the help of a nice octopus - dynetic mobilizes eBay promotions

ebay fans from Germany can now download wallpapers and ringtones from the new eBay marketing campaign. Using dynetic’s emoveo UAP™ platform, eBay promotion themes are perfectly displayed on every mobile device – annoying scrolling is a thing of the past. On the mobile promotion site, users have access to a variety of interesting content such as audio data or special promotion themes. They could order the content by typing a short code on their mobile phone. Afterwards they are able to experience the new promotion site with the help of an interactive animal. The octopus Pia Pulpo guides you through the menu and invites you to try the various activities.

Online activities are very popular. And more and more, the users would not like to miss any bargain hunting even on the go and so they bid via their mobile phones. But that is not enough: They also like to download content such as wallpapers and ringtones from the same site. emoveo UAP™ makes it possible that the content is optimized for every mobile device. And always there: The octopus Pia helping with tips and giving advice while searching for TV spots or ringtones.

dynetic’s emoveo UAP™ technology converts any type of content automatically for delivery to virtually any mobile device – texts, images, video and audio. The content is adjusted to the right format and in the highest quality for each mobile device's display and is presented accordingly.
Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones – whether they want to display their traditional online material in a mobile way or develop new business ideas - from mobile portals to social community sites.
With the mobile promotion site, eBay and dynetic continue with their close cooperation. Furthermore, dynetic implements the mobile eBay offerings such as WAP sites, SMS rebidding or clients for more than 12 countries like the US, Germany, France and the UK.

“eBay offers now content and themes of their German marketing campaigns for mobile devices. Users can download and personalize a variety of content of their phones. Whether wallpapers or ringtones of TV spots, our emoveo UAP™ technology makes it possible. So eBay gets tailor-made promotions”, says Michael Neidhoefer, CEO of dynetic

DYNETIC AND OLX PARTNER TO BRING CLASSIFIEDS TO MOBILE
Homes, Apartments, Jobs, Cars – Even Personals – Now Available on Mobile Devices

RESTON, VIRGINIA – Dynetic Mobile Solutions, Inc., a mobile platform provider that optimizes any kind of Web application for a wide range of devices, today announced that its software technology has been used by OLX to create a mobile portal to deliver classified advertising to mobile devices of urban area consumers in over 40 countries and 9 languages.

OLX is a next-generation global online classifieds listing provider. OLX is the first classifieds provider to offer a mobile service that allows users to post ads, search and reply to listings from their cell phone.  The mobile portal, which can be accessed through a wireless device or phone’s Web browser at mobile.olx.com, is based on Dynetic’s emoveo UAP software, and provides consumers with the ability to post rich HTML classified ad listings, and search and participate in online auctions, sales and community services on-the-go.  The categories of listings include Jobs, For Sale, Services, Vehicles, Real Estate, Personals, Community, Classes, and Resumes. Users searching for listings can narrow their search by country, state/region, and city, and for searches in the United States, users can also search by distance from a zip code.

“Our users were clamoring for a mobile service and we answered their call,” said Simon Berger-Perrin, Director of Mobile of OLX.  “With the aid of Dynetic’s emoveo platform, the new mobile OLX portal gives consumers the tools and network of information they need to find homes, electronics, jobs and dates -no matter how, where or when they choose.”

Dynetic’s emoveo UAP™ mobile application development platform offers the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer.   The Dynetic developed solutions can also be accessed across multiple network operator portals

Dynetic Mobile Solutions, Inc.
Dynetic developed a mobile platform technology, which allows companies in the mobile market to transcode any kind of content automatically and to deliver it to nearly any mobile device. Content and applications for more than 4,800 types of mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 150 companies deliver mobile content including audio, video, advertising and full-service portals via the platform. Dynetic’s North American operations are based in Reston, Virginia and the company headquarters is in Kaiserslautern, Germany. The company has 70 employees.

About OLX
OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside.OLX is used in over 40 countries in 9 languages. The company was founded in March 2006 and is privately held.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Lisette Kwong
Edelman
phone: +1 212 642 7753
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
Phone:  +1 703 435 9008
[email protected]  
Fabrice Grinda
OLX, Inc.
Phone: +1 212 894 4601
[email protected]