Board Provides Representation & Leadership in
World’s Largest and Fastest-Growing Mobile Market
Denver and Hong Kong – March 11, 2008 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced its 2008 Asia-Pacific (APAC) Board of Directors. The new board will be chaired by Jimmy Poon of Púca China. The Mobile Marketing Association established its APAC chapter in February 2007 and since then has launched Mobile Advertising Guidelines for APAC and is working on a Code of Conduct and Consumer Best Practices for the region. The goal of the MMA is to create a sustainable industry for mobile marketing world-wide.
The MMA APAC Executive Committee members for 2008 include:
Chairman: Jimmy Poon, Managing Director, Púca China
Vice-Chairman: Matthias Kunze, Director, Mobile Monetization, Yahoo!
Treasurer & Secretary: John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8
Director at Large: Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte. Ltd.
Laura Marriott, President, Mobile Marketing Association
The other Board of Director members, includes the following elected, founding, honorary and sustaining individuals and companies:
Barney Loehnis, Network Director, Asia, Isobar
Geoffrey Handley, Co-Founder, Director of New Business, Asia Pacific - The Hyperfactory
Joshua Maa, CEO, Madhouse Inc.
Ken Mandel, VP and Managing Director, Yahoo! Southeast Asia
Krishna Durbha, Head-VAS, Business & Marketing, Reliance
Leonardo O'Grady, Integrated Marketing and Communications Director, East, South Asia, and Pacific Rim, Coca-Cola
Linda Stanojevic, Regional Manager, Ericsson IPX
Marco Gavin, Digital Marketing Manager, Procter & Gamble
Rajiv Hiranandani, Co-Founder & Global Head of Revenues, Mobile2Win Pvt. Ltd.
Sean Rach, Managing Director, Hong Kong, OgilvyOne Worldwide
Sandy Agarwal, Director, Head Nokia Interactive APAC & Chairman Emeritus, MMA & Chairman Emeritus, MMA
Vinchi Cuyegkeng, Manager, Mobile Advertising, SMART Communications, Inc.
“The Asia-Pacific region is the world’s largest and fastest-growing mobile market, creating enormous opportunities for brands and marketers,” Poon said. “I’m honored to be able to serve in such a key role in helping MMA members capitalize on those opportunities in 2008 and beyond. 2007 was the first year for the MMA in the Asia Pacific region and I am committed to helping further build on the strong foundation that has been set by the 2007 Board of Directors.”
“Asia-Pacific continues to be a hotbed of mobile marketing innovation,” said Laura Marriott, president of the MMA. “The MMA is privileged to have so many of the companies responsible for that innovation serving on the MMA Board of Directors. The MMA thanks to Sandy Agarwal, our 2007 Asia-Pacific Chairman, and each of the 2007 board members for their contributions to the association as we launched our Asia Pacific chapter.”
The MMA’s next Asia-Pacific event for mobile marketing, the Mobile Marketing Forum, will be held in fourth quarter 2008. For more information, visit www.mobilemarketingforum.com.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
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