October 9, 2007


Sessions Delivered by Acision, Telenor, DIAGEO and Ericsson  
Barcelona, Spain: 9th Oct. 2007 – The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 450 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in Barcelona, which takes place today and tomorrow at the Barcelo Hotel Sants. The event will demonstrate the new developments in mobile marketing and showcase the latest case studies from brands including Coca-Cola, Microsoft and Diageo and how they are incorporating mobile into their global marketing initiatives.
The MMF )www.mobilemarketingforum.com) features industry leaders from across the entire mobile value chain including operators, brands, agencies, content providers, entertainment and media companies. Keynote addresses include; Steven van Zanen, VP Marketing, Intuitive Messaging, Acision, Cyriac Roeding, EVP Mobile, CBS Corp., Richard Saggers, Head of Mobile Advertising, Vodafone Group, Prinz Pinakatt, Manager of Interactive Marketing Europe, The Coca-Cola Company, Alvise Zanardi, CEO, Buongiorno Marketing Services and Elin Elkehag, Head of Portfolio Marketing, Ericsson.
“The expansion of mobile as part of the marketing mix is already bearing fruit. Companies are beginning to see the value in mobile and moving beyond experimentation, into a new phase of mobile marketing,” said Herve LeJouan, Managing Director, M:Metrics. “Our research shows that as many as three out of four mobile subscribers received text based adverts on their mobile device during July in Europe, with Spain having the largest audience.” 

Alvise Zanardi, CEO, Buongiorno Marketing Services, added, "Mobile marketing is not a new concept by any means, but we are now beginning to see more companies willing to integrate mobile into their campaigns.  Buongiorno has been working with some of the world's most prominent operators and media houses to deliver campaigns which successfully bring together consumer acceptance and participation.  The MMA's event is an ideal opportunity to meet and learn from the industry's leading marketers."
“This year’s Mobile Marketing Forum, our fifth consecutive year running the event in Europe, continues to showcase the creativity and innovation we see as more marketers engage the mobile channel as a means of driving brand awareness and consumer engagement,” said Laura Marriott, president of the MMA.  “The MMA has been at the forefront of this development world-wide as we seek to drive consistency of consumer experience through our global guidelines and best practices.”
Join the MMA at one of its remaining events for 2007:
The MMA also released its Introduction to Mobile Coupons guide today, which can be downloaded at www.mmaglobal.com/mobilecoupon.pdf 

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
The MMA would like to thank its event partners for MMF EMEA including: 160characters, BERG Insight, GoMo News, Informa Telecoms & Media, MobiAd Network, Mobile 2.0 Analyst, Mobile Communications Europe, Mobile Communications International, Mobile Entertainment, Mobile Marketing Magazine, Mobile Messaging Analyst, Mobile Media, Interactiva, El Periódico de la Publicidad, Anuncios, EL Publicista, Acision, Amdocs, Ericsson, JumpTap, Medio Systems, dotMobi )mTLD), Sports.comm, Velti, WIN PLC and Yahoo! Mobile, dotMobi Advisory Group, GSMA – GSM Association and MDA – Mobile Data Association. )THIS DOES NOT INCLUDE EVERYONE)
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]