March 4, 2008

MMA partners with Informa Telecoms & Media to extend reach and impact of mobile marketing knowledge and influence world-wide
London, UK & Denver, CO – February 26, 2008 — The Mobile Marketing Association )MMA) ) today announced its Mobile Marketing Forum series for 2008, which spans seven events on four continents.  Already a widely popular event in North America, Europe and Asia Pacific, 2008 adds Latin America to its agenda as the region picks up momentum in mobile marketing. The MMA has also announced a partnership with Informa Telecoms & Media as the association’s event logistics partner.
The first MMF will be held on March 26 in São Paulo, Brazil and will feature speakers from the global community. Current corporate sponsors for the event include: Jinny Software, MobX, Microsoft )MSN Mobile) and Yahoo! as well as publication and association sponsors: dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International,, Mobile Marketer, Mobile Marketing Magazine, Mobillion, and Tele-Semana.
With over 2.6 billion mobile devices world-wide, mobile is poised to become the “first screen,” the most widely utilized media channel in the world.  For those new to mobile, the Mobile Marketing Forums provides the opportunity to learn how to effectively engage the mobile channel. For companies who have successfully deployed campaigns, the MMF provides opportunities to expand the existing knowledge base. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their knowledge on how to leverage this “hot” new media channel.
“The Mobile Marketing Forum event is the only event of its kind to focus exclusively on how to engage the mobile channel. The MMF has become the ‘place to be’ regardless of your level of expertise and features a who’s who of the industry’s leaders,” said Laura Marriott, president of the MMA.
Carolyn Dawson, Events Director, Informa Telecoms & Media said, “Where Industries have a representative organization, it is key for an event organization company to work with this representative industry for the success of the event and the benefit of the whole Industry. We are happy to partner with the MMA to produce these very successful world series of events”
The 2008 line up includes:
  • March 26, São Paulo )Sofitel São Paulo)
  • April 15 & 16, London )Hilton London Metropole)
  • June 10 & 11, New York )Marriott Marquis Times Square Hotel)
  • September 2008, Latin America )City TBD)
  • October 7 & 8, Europe )City TBD)
  • November 13, San Diego )includes MMA Global Awards Ceremony)  )Loews Coronado Bay Resort)
  • Q4-2008, Asia Pacific )City TBD)
For more information, please visit
About Informa Telecoms & Media
Informa Telecoms & Media is the leading provider of business intelligence and strategic marketing solutions to global telecoms and media markets. Driven by constant first-hand contact with the industry our 90 analysts and researchers produce a range of intelligence services including news and analytical products, in-depth market reports and datasets focused to technology, strategy and content. Informa Telecoms & Media also organizes 125 annual events, attended by more than 70,000 executives. In addition to the GSM 3GWorld Series, our events cover subjects as diverse as fixed and mobile operator strategy, technology, TV, mobile music and games.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit
#  #  #
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
P:+1 949 608 0276
[email protected]
[email protected]
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444
Carolyn Dawson
Events Director, informa Telecoms & Media

Direct: +44 )0) 207 017 4246
[email protected]