Events, Webinars, Outreach Programs and Educational Materials Help Reduce the Cost, Risk and Time to Market for Agencies, Brands and Retailers as they Develop and Execute Mobile Marketing Strategies

Mobile Marketing Association – Luth Research Survey Finds 10 Percent of Cell Phone Owners Use Location Services at Least Once a Week

Industry commits to collaborating towards symbiotic growth

Singapore, April 15, 2010 – Day two of the Mobile Marketing Association Forum Asia 2010
(MMAF) brought some of the world’s largest brand, agencies and publishers together with
advertising networks and technology providers to discuss the growing importance of mobile
campaigns in the brands marketing mix. Over 200 delegates attended the MMAF at the Grand
Copthorne Waterfront Hotel this week, to learn, exchange information, share success stories as well as make connections.

More than 28% of all French, German and UK donors pledge financial support for Haiti via mobile

Leading brands and agencies set to share insights on creating successful mobile campaigns and increasing consumer engagement via mobile

Consumers Using a Variety of App Types, Most Downloading Free Apps

Mobile Marketing Industry Continues Growth and Advancement in Retail and Branding Sectors

New York – March 23, 2010 – Demonstrating the continued uptake in mobile marketing by leading brands and agencies, the  Mobile Marketing Association (MMA) today announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors.  Serving for the remainder of the 2009-2010 term, the newly appointed board members are:

MMA Announces “Adopt-A-Brand” Program and New Retailers Among Board Leadership

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

Tagga powers mobile marketing campaigns for Hearst advertisers

Vancouver, BC, February 22, 2010 – While the world’s spotlight is on Vancouver this month, the Mobile Marketing Association’s Spotlight was on Tagga Media today when the Vancouver-based company announced its partnership with Hearst Media Services.

Membership Offers Distinct Industry Leadership Opportunities and Benefits all MMA members

BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.

Mobile Web and SMS are the most common mobile banking technologies, but app-based banking will grow rapidly over the next 12 months