Membership Offers Distinct Industry Leadership Opportunities and Benefits all MMA members

Barcelona, Mobile World Congress: Feb. 15, 2010 – During the Mobile World Congress held this week in Barcelona, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that Alcatel-Lucent (Euronext Paris and NYSE: ALU) has joined the MMA’s Premium Membership tier.   Launched in November 2009, MMA’s Premium Membership is an exclusive tier for a limited number of companies that have substantial influence and leadership in the mobile marketing industry.  

Alcatel Lucent will join Microsoft as Premium Members.  The Premium Membership tier brings together ‘market making’ companies with the scale, scope and resources to affect genuine change in the marketplace to the benefit of all MMA members. These companies can provide leadership by accelerating innovation, removing critical industry blockers and expanding industry awareness of the benefits of mobile advertising. Premier Members commit themselves to long term concerted and collaborative efforts through the MMA to build the industry.

“We are thrilled to have Alcatel-Lucent join as a Premium Member as the company’s leadership and global strength is beneficial to the entire ecosystem,” said Federico Pisani Massamormile, interim CEO of the MMA. “They have an outstanding ability to provide end-to-end communications solutions that can help to drive the mobile marketing industry to bring new services and capabilities to market.  Our members will significantly benefit from the MMA Premium Membership program, broadening our ability to support everyone worldwide.” 

“Alcatel-Lucent’s commitment to this level of sponsorship with the MMA demonstrates our intent to play a significant part in the success of the mobile media industry,” said Thomas Labarthe, VP of Mobile Advertising, Alcatel-Lucent. “This strategic collaboration with the MMA will enable us to jointly drive the development of mobile technologies, standards, and business models that can improve the value of the entire mobile marketing and advertising business.”

Simultaneously the MMA announced that Paul Berney, MMA’s managing director in EMEA, is leading the global responsibility for the Premium Member Program. Berney will act as the main point of contact for the Premium Members and will ensure their engagement with the MMA yields the expected benefits for all parties.

About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of service providers, enterprises and governments worldwide, providing solutions that to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]