Mobile Marketing Association Launches Canadian Council | MMA Global

Mobile Marketing Association Launches Canadian Council

March 23, 2010

New Council Delivers Regional Focus With Local Appeal To Grow Mobile Marketing In Canada 

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) ( today announced the formal launch of its MMA Canada Council.  The launch reflects the latest in the MMA’s efforts to establish regional presence with local focus across the globe.  MMA Canada is led by Michael O’Farrell, country manager for the MMA, along with Canadian council co-chairs Ross Buchanan, Director, Digital & Relationship Marketing at MolsonCoors and Andrew Osmak, SVP, Business Development  & New Ventures at LavaLife.

MMA Canada joins already established councils in Austria, Germany, India, Philippines, South Africa, Spain, Turkiye and the United Kingdom.  The MMA Canada Council is a factor in the acceleration of the adoption of mobile marketing for its members as part of the North America region.  

Today’s news comes on the heels of MMA’s organizational restructure to focus its efforts on a localized, regional basis operating on a global scale.  O’Farrell joins the MMA as Country Manager, Canada. He provides a wealth of expertise including leading a full spectrum of mobile industry initiatives globally over the last 15 years, and is co-author of Mobile Internet For Dummies.

“The launch of our MMA Canada Council is a reflection of the continued growth of mobile marketing and demands for localized focus,” said Federico Pisani Massamormile, MMA’s Global Chairman.  “In the past few years, the MMA has been able to build a global organization removing barriers to market development allowing for our members to meet regional needs.  Canada represents a significant market for mobile and a growing membership base. The MMA is pleased to have a formal presence in the country.”

With more than 25 members in Canada, the MMA will leverage its success in North America and other regions to help MMA Canada members speed the launch of their initiatives as well as educate the already mobile savvy market on the power of mobile marketing.
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“We’ve been working in Canada to create a strong national presence and properly launch the MMA Canada Council,” said Michael O’Farrell, Country Manager, Canada for the MMA.  “I’m pleased to be working with the MMA and all the founding members who are eager to work with industry, academia and alliances to maximize the opportunities for mobile marketers in Canada.”

Established with over 25 founding member companies, MMA Canada launches with a full complement of mobile marketing innovators and anticipates more than doubling its membership presence before the end of 2010. The founding members include: ADO Strategies, Alcatel-Lucent, AllScenes, Atimi Software, Carlson Marketing, Comscore, Fjord Interactive (Cossette), VoCoMo (First Media Group), iLoop Mobile, Impact Mobile, LavaLife, Maritz Canada, Microsoft, Mobi Marketer, MolsonCoors, MyThum Interactive, Olive Media, Ontario College of Art & Design, The Weather Network (Pelmorex), Proximity (BBDO), Remedy Communications, Sybase 365, TAGGA Media, Transcontinental Media, Wavefront AC, Western Union, Wmode, Yellow Pages Group and Yahoo! Canada.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit


Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]