Hearst Media Services Partners with Tagga for Mobile | MMA Global

Hearst Media Services Partners with Tagga for Mobile

February 23, 2010

Tagga powers mobile marketing campaigns for Hearst advertisers

Vancouver, BC, February 22, 2010 – While the world’s spotlight is on Vancouver this month, the Mobile Marketing Association’s Spotlight was on Tagga Media today when the Vancouver-based company announced its partnership with Hearst Media Services.

Hearst selected Tagga’s technology platform to power mobile marketing opportunities for their advertisers.  Hearst publishes several daily newspapers and online properties in major US cities, including Houston and San Francisco. Staying in step with their audience’s changing news consumption habits, Hearst is also a major news content creator and aggregator in the online and mobile space. The newspaper giant offers a comprehensive portfolio of online, mobile and traditional print advertising, allowing their advertisers to keep pace with their consumer.

“The Tagga platform enables us to offer a new form of engagement marketing to our advertisers,” commented Dan Lovelace, Hearst Newspapers Strategic Partnerships and Products Manager. “Mobile provides instant interaction and access to information for readers who may not have immediate access to a computer.  Tagga puts our advertisers’ information on the handhelds and in the pockets of their customers.”

Hearst has leveraged Tagga to integrate SMS marketing and mobile-optimized Websites into their sales offering. A positive mobile web experience is fast becoming an important differentiator for consumers and a must-have for local businesses. Web-connected mobile devices will exceed 1 billion this year, and a direct effect of this massive surge in adoption is that people are moving a growing portion of their Internet browsing, searching and shopping to their phones.

“Mobile provides instant interaction with all media channels and access to relevant information on-the-go," says Amielle Lake, CEO at Tagga Media.  “Hearst is doing a great job of leveraging mobile to provide powerful, integrated marketing channels for their advertisers.”

About Hearst Media Services

A division of media giant Hearst Corporation, Hearst Media Services publishes about a dozen daily newspapers in major markets, including the Houston Chronicle, the San Antonio Express-News, and the San Francisco Chronicle. It also owns a small portfolio of weekly papers serving small markets, and it operates a newswire service that distributes news and features to some 600 subscribing publications. In addition to traditional publishing, Hearst Newspapers publishes news online through companion Web sites for its daily papers as well as other specialty online sites.

About Tagga Media Inc.

We take you mobile. Tagga Media delivers relevant and effective mobile marketing tools to professional marketers across North America. The marketing industry’s first agency-grade solution, Tagga provides everything marketers need to create, execute and track mobile SMS marketing, build mobile websites and run mobile advertising campaigns. Easy to use tools, rich analytics, and high ROI. Find out more about Tagga at www.tagga.com.