Top brands and industry pioneers from around the globe to gather in Singapore for 2010 Mobile Marketing Association Forum Asia | MMA Global

Top brands and industry pioneers from around the globe to gather in Singapore for 2010 Mobile Marketing Association Forum Asia

February 18, 2010

To be held in Singapore for the second time, the annual Forum is the industry’s premier event and will bring together diverse parts of the mobile marketing eco-system

Singapore, February 18, 2010 – Building on the success of the inaugural event in 2009, the Mobile Marketing Association (MMA) is pleased to announce the return of the MMA Forum Asia to Singapore on April 13 to 15, 2010 at the Grand Copthorne Waterfront, Singapore. The theme of this year’s forum is “Now and Next”, a chance for participants to analyse and review the year just past as well as forecast what is to come. This year's Forum will bring together over 250 participants from all over the globe, uniting members of the mobile marketing eco-system including regulators, brands, agencies, content aggregators, carriers, device manufacturers, technology developers and other major players in the mobile marketing industry. The focus is squarely on brands and agencies, and the event is open to members and non-members alike.

“After the tremendous success of the MMA Forum Asia in Singapore last year, we are confident that this year’s event will be even bigger and better. The mobile device is bringing about a revolution in marketing communications, providing a personal, targeted and highly effective way of engaging with the consumer. The MMA Forum Asia will provide a one of a kind opportunity for industry leaders to converge and share their experiences and insights on this extremely exciting phase in the growth of the industry,” commented Rohit Dadwal, Managing Director, Asia Pacific, Mobile Marketing Association.

The 2010 MMA Forum Asia will see high profile speakers and experts from across the globe sharing their insights into mobile marketing and related topics. Speakers this year include: Anand Chandrasekaran, Director of Product Management, Openwave Systems Inc; Anne Meilhac, Mobile Marketing Director, Gemalto; Anuj Khanna, CEO & Chairman Executive Committee, Affle; Brad Ellis, Product Manager Mobile services, Google; Charles Johnson, General Manager, Mobile Advertising, Microsoft; Dr. K F Lai, COO, Buzzcity; Henry Stevens, Director of Media and Entertainment, GSMA; Jim Manis, Mobile Giving Foundation; Kerstin Trikalitis, CEO, Out There Media; Konny Zsigo, President, Wireless Developer Agency; Neeraj Roy, Managing Director & CEO; Hungama Digital Media Entertainment Pvt Ltd; Rahul Welde, Vice President, Media, Unilever Asia, Africa, Middle East and Turkey; Sandy Agarwal, Director, APAC, Nokia Interactive; and Salvador Carrillo, Founder and CEO, Mobile Dreams Factory.

The event sessions will include discussions on the current state of the industry and the growth it has seen in the past year. Leading brands and agencies will take audiences through current industry trends, key factors needed for further growth of the industry and examples of some truly exciting campaigns from across the globe. Some of the topics to be discussed at the event include: Global Successes in Mobile Marketing; What Marketers REALLY Want From Mobile Media!; Usage Trends in Asian Markets and its Key Implications for Mobile Marketers and Advertisers - Targeting, Creative and Measurement; Opportunities for Mobile Marketing & Advertising in Asia vs. the West; Mobile Analytics; Social Media - Mobile is Critical to Social Media, but is it Vice-Versa?; and The Mobile Search Opportunity.

“With innovations from industry leaders such as Apple, Google and Research In Motion (RIM), mobile marketing has seen considerable advancement in the past year. If those in the mobile marketing eco-system focus on delivering remarkable consumer experiences, building industry best practices and developing globally accepted guidelines, consumers in this decade will not only accept mobile marketing and advertising on their devices, but embrace it. The 2010 MMA Forum Asia in Singapore will bring together key players to help set the roadmap for the coming years,” said Sean Rach, Chairman, Asia Pacific, Mobile Marketing Association.

The Forum is presented by MMA and supported by the Infocomm Development authority (IDA), Singapore Infocomm Technology Federation (SiTF) and the Singapore Exhibitions and Conventions Bureau (SECB). This year’s MMA Forum Asia sponsors include Alcatel Lucent, Microsoft Advertising, Affle, Openwave, Buzzcity, Gemalto and Google among others. It is being produced in partnership with Informa Telecoms & Media.

Interactive Live Stream Webcast
The MMA is partnering with to Live Stream the 2010 MMA Forum Asia via a live interactive webcast., a subsidiary of Winmax Trading Group, Inc., will be on location in Singapore filming sessions and conducting in-depth interviews with speakers. Live Stream participants will also have the opportunity to engage with leading mobile marketing experts by tweeting real-time questions to speakers and moderators via the Forum’s Twitter handle, @MobileMktgForum.

The Forum will also be covered extensively using social media: on Twitter, follow @MMA_apac, @MobileMktgForum and @MobileMktgAssn; on Facebook, see the Pages for MMA APAC and MMA; and on LinkedIn, check out MMA Forum (APAC – Singapore) and MMA.

To see the full agenda, and find out about registration, go to

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. Thetrade MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit

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Shruti Soni
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