BALTIMORE, MD. April 7, 2010 — Millennial Media, the leading independent mobile advertising platform, announced that it is releasing an SDK and the PadMedia Creative Suite™, with new creative ad formats, built specifically for the iPad™. The PadMedia creatives will be formatted and available on other tablet devices later in 2010.
Millennial Media’s iPad SDK is code complete, and will be deployed after testing with beta publishers on-device is finalized this week. Developers will be able to download the SDK through the developer portal, mmDev™; in the interim, the iPad SDK is available for private beta through the portal as well. For advertisers, Millennial Media is releasing its PadMedia Creative Suite, which includes standard mobile ad units and new unique ad formats for the iPad, including, but not limited to:
“This new set of creative units have been created specifically to help everyone in the new iPad ecosystem of application developers, publishers and particularly, advertisers, maximize the media capabilities of this new device,” said Erin (Mack) McKelvey, SVP of Marketing, Millennial Media. “Our iPad SDK and creative ad units are more validation that the iPad is a new class of mobile device that delivers an experience as good in the home as it is on the road.”
In 2010, eMarketer reported that consumers will spend a projected $6.2 billion in mobile application stores, and ad revenues derived from those apps is expected to generate $600 million worldwide, according to Gartner. In addition, Gartner estimated that mobile application stores will see more than 4.5 billion downloads in 2010. Apple alone reported 3 billion downloads from the App Store as of January 5, 2010, and 26% of US Internet Users said they were likely to download apps from the iTunes App Store on the iPad (comScore, March 2010).
In January, Paul Palmieri, Millennial Media’s president and CEO, published his initial thoughts about the iPad on the company’s blog, here is an excerpt:
The iPad is a big mobile device, not a stripped down PC. Tablet devices would ultimately be based on mobile platforms:
In February 2010, Millennial Media announced that it acquired TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. TapMetrics’ software suite provides detailed analytics to enable developers to better manage their application sales and revenue. Since adding $16M to its already strong cash position in November, Millennial Media has expanded its offerings to key customer segments, to include OEM and platform partnerships that seek to access its strong base of developers and publishers.
Reporters/Analysts: View Millennial Media Press Resources: www.millennialmedia.com/press, or read more about our initial thoughts on the iPad at www.millennialmedia.com/blog. Millennial Media’s developer portal with full information on our developer capabilities and community is available through the company’s website, at http://developer.millennialmedia.com/.
About Millennial Media, Inc.
Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, serving, and mediation platforms are powering some of the largest companies in the media business today. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter @millennialmedia.
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