Mobile Marketing Forum Opens in Hong Kong Showcasing Asia Developments | MMA Global

Mobile Marketing Forum Opens in Hong Kong Showcasing Asia Developments

December 5, 2007

Mobile Marketing Forum Opens in Hong Kong Showcasing Asia Developments

MMA Asia-Pacific Industry Leadership Continues as Leaders Discuss
Mobile Marketing Advancements


Hong Kong, Mobile Marketing Forum  – Dec. 6, 2007 — The Mobile Marketing Association )MMA) ), which represents more than 500 member companies worldwide, today opened its Asia Pacific )APAC) Mobile Marketing Forum ), which takes place in the Hong Kong Convention Centre, in partnership with Mobility World Congress & Exhibition. The day-long event brings together global industry leaders to discuss advancements in mobile marketing and emerging opportunities for marketers as well as the latest case studies from companies such as Acision, Isobar, mBlox, Mobile2Win, Turkcell, Yahoo! Mobile and more. 


The APAC Mobile Marketing Forum represents the final MMA event of the 2007 calendar year providing delegates the opportunity to hear about the year’s successes.  Commenting on the event, opening keynote presenter Gene Keenan, vice president mobile strategies for Isobar stated, “APAC is an advanced mobile market with consumers already utilizing the feature-rich capabilities of today’s phones.  And, now we’re starting to see brands and marketers in the region maximize the potential of mobile for marketing purposes in Asia through consumer desired opt-in and opt-out campaigns.”


President of the MMA, Laura Marriott added, “We launched the MMA Asia chapter in February this year and have achieved several significant milestones including the development of regionalized advertising guidelines to ensure consumer’s interests remain at the forefront of all mobile marketing campaigns.  During today’s Mobile Marketing Forum we will review the progress made in both the industry and the association as well as highlight growth opportunities for Asia in 2008.”


Sponsored by 160 Characters, Acision, Charged, Digital Media Magazine, Media Magazine, Telecom Asia, Wireless Asia and Yahoo! Mobile, the Mobile Marketing Forum has become the premier event for mobile marketing world-wide which attracts industry leaders from across the ecosystem and globe.  For complete details and registration information for the Mobile Marketing Forum APAC please visit:


About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched in the coming months.  For more information, please visit



Valerie Christopherson or

Kirsten Woodard

Global Results Comm. )GRC)

+1 949 608 0276

[email protected]

[email protected]