TeriMobile Company Releases Its Mobile Flyers Project Mobile Flyers – Discount At Hand

TeriMobile has released its new solution for mobile marketing – the mobile flyers – onto the final Beta-testing stage.

Mobile flyer is the electronic version of a traditional printed flyer delivered to a customer’s or prospect’s mobile device. The mobile flyers are a good substitute and complementor to the printed flyers: creating an electronic flyer is less costly since it does not require the equipment for printing and it takes less time than it does for the paper flyers. Moreover, the company will have a chance to track the actual impact of the distribution of mobile flyers, which becomes very difficult with the printed analogue – you never know who and when picked up your printed flyer, you never know whether he/she has read it, and you don’t really get a clue of how many prospects have just passed by your flyer.

You can launch marketing campaigns using mobile flyers if you are in the retail business – offering discounts, you can deliver the mobile flyers if you own a café, a bar or a club to offer discount menus or free snacks and drinks. If you work at a cinema, then just send some flyers out to increase traffic to your place during low hours or for movies on low demand.

For further information please contact

Mr. Zalim Nastaev
Head of Marketing Department
Tel./Fax: +7 495 785 3385
[email protected]
http://www.terimobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Limbo 41414 RECRUITS NEW TALENT & PROMOTES WITHIN

(Burlingame, Calif.) – February 22, 2007 – Mobile entertainment company Limbo 41414 today announces the internal promotion of Stacy Geagan Wagner to VP of Communications, as well as the addition of three new directors: Richard Dumas – Director of Product Management, Rina Paguaga – Director of International Product Management, and Tracy Strom – Director of Technical Services.  

As VP of Communications, Stacy Geagan Wagner will oversee marketing and corporate communications as well as creative development for the country’s fastest growing mobile entertainment brand. Stacy joined Limbo 41414 as the company’s Director of Corporate Communications in July 2006 and is responsible for the successful public relations strategy that has achieved the company recognition on The Today Show, CNBC, NBC and Fox as well as in the pages of the USA Today, Wall Street Journal, Forbes and Business 2.0. Stacy’s career started 12 years ago at Ketchum Public Relations in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Atlanta. Since 2002, she has focused exclusively on consumer marketing communications for entrepreneurial ventures. Previously, she was the Director of Corporate Communications, spearheading the launch of two low-fare airlines, Virgin America and Delta Air Lines’ Song. A graduate of Emory University’s Executive MBA and Oglethorpe University, Stacy was named one of the “Top 10 to Watch” from PR News in 2001.  She currently resides with her beloved husband and four-legged, furry child in Burlingame, Calif.

As Director of Product Management, Richard Dumas will lead product management as well as manage the definition, development and release of Limbo 41414's next generation of mobile entertainment products. Richard brings a wealth of experience in both product management and marketing. Most recently Richard was the Director of Product Management and Marketing with SNOCAP where he led both the product and marketing teams. At SNOCAP, Richard spearheaded the efforts to define and launch SNOCAP's Digital Music Registry, which enables recording artists and record labels to sell music through online social networks and a growing list of online retailers. Richard also led the product management efforts for Nuance's Speech Recognition Platform, which has been deployed by wireless providers for voice activated dialing and financial institutions for customer support. A graduate of Wesleyan University and M.I.T.'s Sloan School, Richard currently resides in San Francisco.

As Director of International Product Management, Rina Paguaga will leverage more than 12 years of international experience in product management, marketing, business development and vendor management to spearhead the expansion of Limbo 41414’s global footprint. Previously, Rina led eBay’s Community and Online Help product lines enabling social networking and member-to-member help across 23 global markets. Also formerly of Engage | AdKnowlege, she led the international product strategy evaluating market opportunities and adapting its media management and analytics products to specific customer needs. Additionally, Rina has consulted for various companies including Vividence/Keynote where she developed a market penetration plan for their e-business performance management products. A graduate of Loyola University and the Global MBA program at Thunderbird - School of Global Management, Rina currently resides in Belmont, Calif.

As Director of Technical Services, Tracy will continue the strategic development and deployment of the company’s SMS- and web-based entertainment services. Previously, Tracy was Avvenu's Director of Network Operations where she also successfully launched their major partner initiatives with Motorola, Palm, Danger and Maxthon. Before joining Avvenu, Tracy led the information technology groups at both ChipX and 8x8/Netergy Networks. With more than 12 years experience, her background also includes working at start-ups that have developed content delivery, grid computing and automated provisioning platforms, as well as a business systems consultant role with McGladrey and Pullen LLP. Tracy currently resides in Los Gatos, Calif.

Headquartered in Burlingame, Calif., Limbo 41414 is actively recruiting in the following areas: advertising sales, creative and web design, web master, marketing, customer service, and account management. Candidates can submit resumes and cover letters to [email protected].

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

Media Contact
(650) 235-5980
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Donaton promoted to publisher of 'Ad Age' 

Former editor elevated from associate publisher as Jill Manee retires

February 8, 2007 - Advertising Age last week promoted Scott Donaton from associate publisher to publisher, an announcement that coincided with the retirement of Jill Manee.

Ms. Manee said the move had been in the works for a while. "When we promoted Scott to associate publisher in April 2006, it was not only in recognition of his tremendous leadership ability, but part of my succession plan for Ad Age in preparation for this day."

Before the associate-publisher role, Mr. Donaton was editor of Advertising Age, a role he held from October 1998 to April 2006. During his tenure, Advertising Age won various excellence awards. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Ms. Manee joined Advertising Age from Lebhar Friedman in 1996 as advertising director. She was later promoted to associate publisher, then publisher, and, in 2000, she was named a VP of Ad Age's parent company, Crain Communications.

"She skillfully handled the unprecedented changes buffeting the publishing world, and we will always be grateful for her management skills and her ability to build a great team," said Crain President and Ad Age Editor in Chief Rance Crain. "We are pleased and proud to have the leadership in place with Scott as we continue to evolve the brand during this unprecedented and exciting time for our industry."

SmartReply Launches Industry’s First CRM Loyalty Messaging Platform

Using the power of choice to help brands build customer loyalty

Irvine, California, February 14, 2007 – Today, at the 3GSM World Conference in Barcelona, Spain, SmartReply, the provider of voice and mobile messaging for over 80 major national and regional retailers in North America, launched the industry’s first CRM (customer relationship management) loyalty messaging platform that seamlessly integrates voice, mobile, and e-mail channels and enables SmartReply clients to give their customers a preferred choice medium through which they receive marketing messages. Companies can now reach unmatched levels of speed and flexibility in executing their CRM initiatives while ensuring their messages remain targeted, relevant and delivered in their customer’s most preferred manner.

The most sophisticated advertisers across <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America have identified the trend and challenges of customer-controlled marketing. What SmartReply calls the “Choice Generation” – customers that have high marketing value and little exposure to traditional advertising – has reached critical mass with TiVo-type DVRs, satellite radio, and the staggering decline of newspaper subscriptions. The result is weakened customer relationships and declining ROI from traditional marketing plans. Now with SmartReply’s solution, clients can begin to change the direction of their marketing from a push model to a preference-based dialog model – without sacrificing volume and ROI.

With SmartReply’s new CRM platform, consumers can opt-in to receive marketing messages or promotions from the brands they are loyal to, and they can select their preferred channel of communication, whether it is voice messages, e-mail or text messaging or any combination of the three. The system also provides a closed-end solution to deliver targeted incentives and measure customer response. And because the platform is paperless, interactive and ‘real time,’ clients can expect a high level of speed and flexibility while maximizing cost efficiencies.  

“We believe that the sovereignty of individual customer choice and the necessity of thoughtful marketing communications can finally align. This launch is a significant step toward our vision of bringing brands and people together in meaningful relationships,” states Eric Holmen, SmartReply’s president.  “Our team has worked intelligently and tirelessly to make this vision a reality.”

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact
Rosalie Berg
Strategic Vantage for SmartReply
(305) 971-5352
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

AT&T Selects QUALCOMM's MediaFLO USA for Mobile Entertainment Services

Monday February 12, 7:30 AM EST

SAN DIEGO and ATLANTA, Feb 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated ( QCOM), and Cingular, the new wireless unit of AT&T ( T), today announced they signed a definitive agreement to deliver mobile entertainment and information services to the wireless unit's subscribers. The two companies expect to make the service available to customers in late 2007.

AT&T will launch the high-quality mobile TV services from MediaFLO <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />USA on phones specifically designed with an intuitive, easy-to-use user interface that ensures customers receive the best live mobile TV experience possible. Additionally, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007. Designed to create a unique consumer experience, these features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services. The MediaFLO USA service complements AT&T's existing voice, data and video-on-demand services, enabling AT&T to offer a unique mobile entertainment experience to its wireless subscribers.

"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."

"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."

"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Dr. Paul E. Jacobs, chief executive officer of QUALCOMM. "This agreement -- the first of its kind between our two businesses -- goes a long way toward making that vision a reality."

MediaFLO USA aggregates popular content from some of the world's best- known brands, optimizes it for the mobile environment, and intends to deliver it to subscribers over the company's dedicated, nationwide network. In addition to TV-quality, full-length programming and short-form video clips, MediaFLO USA will provide an unmatched consumer experience with an intuitive user interface and fast channel changing without buffering.

About AT&T

AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its "three screen" integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom. This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.

About MediaFLO USA

MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA Inc. network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which AT&T integrates the MediaFLO service package, the speed with which MediaFLO introduces new service features, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. All other trademarks are the property of their respective owners.

QUALCOMM Contacts:
Julie Reynolds, MediaFLO USA Inc.
Phone:  1-858-845-3516
Email:  [email protected]

Kristin Atkins, Corporate Communications
Phone:  1-858-845-5959
Email:  [email protected]

John Gilbert, Investor Relations
Phone:  1-858-658-4813
Email:  [email protected]


AT&T Contact:
Mark Siegel
Phone:  1-404-236-6312
Email:  [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

9 Squared Announces 2006 Top Ringtone Downloads

With Over 21 Million Downloads in 2006, 9 Squared becomes the #1 Independent Distributor of Ringtones in the United States

Denver, CO – February 6, 2007– 9 Squared, a MonsterMob Group Company (GB:MOB) and global leader in mobile media solutions, today announced the top real music and polyphonic ringtone downloads for calendar year 2006. The 2006 top ringtone downloads are based on over 21 million mobile content downloads from 9 Squared branded solutions and distribution services which includes BREW™ applications, mobile content aggregation for WAP and Web on and off-portal offerings, as well as 9 Squared direct-to-consumer products. The 21 million mobile downloads includes content from the largest music labels and independent labels in the entertainment industry including Universal Music Group, Warner Music Group, Sony BMG Music Entertainment, EMI Music, Koch Records, and Curb Records.

“Universal’s partnership with 9 Squared produced impressive ringtone sales in 2006” said Julie Lee, Vice President of Sales and Licensing at Universal Music Group. “Of 9 Squared’s top 2006 real music ringtone downloads, Universal artists comprise 5 of the top 10 downloads. With the growth and success in 2006, Universal looks forward to an exciting 2007 with 9 Squared.”

A leading developer of applications based on QUALCOMM’s BREW technology, 9 Squared distributes ringtones through award-winning applications such as RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos, FlixTones and GAC Country Ringtones. In addition, 9 Squared aggregates ringtone and ringback content for a number of mobile storefront providers including T-Mobile USA, Telus Mobility, Ericsson, Motricity and Boost Mobile. Finally, 9 Squared’s successful direct-to-consumer offerings including “The Mob”, RingtoneJukeBox.com and 66555 premium short code programs produced increased ringtone download volumes in 2006.

“While we saw a number of our competitors struggle in 2006, 9 Squared’s business grew significantly which has propelled 9 Squared into the position as the largest independent distributor of ringtones in the United States”, says Brian Casazza, Chief Executive Officer at 9 Squared and Managing Director of MonsterMob Americas. “With the largest ringtone catalog in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Americas, best-in-breed wireless distribution technology, and content merchandizing and direct response marketing expertise; 9 Squared is positioned to have a tremendous 2007. We thank all of our music, wireless carrier, and distribution partners for an outstanding 2006. ”

Leading the 2006 top real music ringtone downloads was “Ridin” by highly successful Universal hip hop artist Chamillionaire. The 9 Squared top 10 real music and polyphonic ringtones for 2006 are:

9 Squared Top 10 REAL MUSIC RINGTONES 2006

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1)      “Ridin” by Chamillionaire

2)      “Lips Of An Angel” by Hinder

3)      “What You Know” by T.I.

4)      “Goin’ Down” by Yung Joc

5)      “Be Without You” by Mary J. Blige

6)      “Shoulder Lean” by Young Dro featuring T.I.

7)      “Walk It Out” by DJ Unk

8)      “Hustlin’” by Rick Ross

9)      “I Wanna Love You” by Akon

10)   “Lean Wit It, Rock Wit It” by Dem Franchize Boyz

9 Squared Top 10 POLYPHONIC MUSIC RINGTONES 2006

1)      “Super Mario Brothers Theme” from video game

2)      “Pink Panther” from theme song

3)      “Honky Tonk Badonkadonk” from Trace Adkins

4)      “Devil Went Down to Georgia” from Charlie Daniels Band

5)      “What You Know” from T.I.

6)      “Snap Yo Fingers” from Lil Jon featuring E-40 and Sean Paul

7)      “I Walk The Line” from Johnny Cash

8)      “Laffy Taffy” from D4L

9)      “Hips Don’t Lie” from Shakira featuring Wyclef Jean

10)   “Jesus Take The Wheel” from Carrie Underwood

9 Squared, Inc.
9 Squared, a MonsterMob Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct response marketing and content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.

MonsterMob Group PLC
Monstermob Group PLC is a global leader in mobile media solutions with operations in Europe, China, Southeast Asia and the Americas. Headquartered in the UK, MonsterMob Group is traded on the London Stock Exchange under the ticker symbol MOB. To learn more visit www.monstermobgroup.plc.uk

9 Squared families of marks, images and symbols include RealTone JukeBox, RingTone Jukebox, Musica Real, Zona de Tonos and FlixTones are trademarks of 9 Squared, Inc. All other brands, company names and marks are the property of their respective owners. 

9 Squared Contacts:
Megan Moody, Marketing Communications Coordinator
Phone: 1.303.567.6352
Email: [email protected]

Limbo 41414 TEAMS WITH  REDBOOK MAGAZINE TO launch year-long MOBILE MARKETING INITIATIVE

REDBOOK To Become Exclusive Women’s Lifestyle Print Partner of Mobile Entertainment’s Premier Limbo Auction Product

(Burlingame, Calif.) – January 31, 2007 – Mobile entertainment pioneer Limbo 41414 and leading women’s lifestyle publication REDBOOK are joining forces to launch a year-long mobile marketing initiative. The deal marks burgeoning Limbo 41414’s first-ever partnership with a <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. magazine and makes REDBOOK the exclusive women’s lifestyle magazine provider of promotional mobile sweepstakes for Limbo 41414. Starting in March 2007, the REDBOOK program — RED-BID — will offer exciting prizes, from priceless experiential events and opportunities to special offerings from advertisers.

The RED-BID Limbo Auction is an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A RED-BID Limbo Auction is distinct from any other experience in that it’s a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid, during the designated timeframe.  It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., “you’re the lowest unique bid,” “your bid is unique but not the lowest,” etc.).

REDBOOK’s RED-BID program will receive tremendous awareness in the magazine. Beginning with the March issue – which hits stands February 20 – the marketing initiative will receive prominent monthly coverage on the promotional pages of the magazine. Furthermore, Limbo 41414’s web site – www.41414.com – will prominently spotlight the REDBOOK RED-BID program on a daily basis.

“REDBOOK is the premier women’s magazine. To be able to enter into this type of partnership is truly outstanding.  This further proves the appeal of our Limbo Auction product and the belief by marketers that we’re offering a unique way for them to get target audiences engaged with their brands through creative mobile entertainment applications,” said Jonathan Linner, CEO, Limbo 41414.  

“We are excited to be the first U.S. magazine to expose our readers and advertisers to such cutting-edge opportunities made possible by this new mobile entertainment technology,” said REDBOOK VP/Publisher Mary Morgan. “The RED-BID program gives us a fun, new way to engage our audience.”

Since launching in December 2005, Limbo 41414 has run more than 400 auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo’s online store.

To start playing Limbo for free, send a text message with the word FUN to the number 41414.  Consumers can also play online and learn more about Limbo 41414 at www.41414.com <http://www.41414.com> .

About Limbo 41414:
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of mobile entertainment with its text-message based game play.  41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. In the Limbo Auction, consumers enter an auction where they bid on prizes via their mobile phones. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid <http://www.41414.com/lowest_bid.php> wins. Plus, with a Limbo Auction, nobody loses; for each bid placed, players receive Loot that can be redeemed for prizes in the Limbo store <http://www.41414.com/store.php?range=x> .

Limbo 41414 is a private corporation backed by two of the world’s top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com/> ).  This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.

About REDBOOK:
REDBOOK is a women’s lifestyle magazine that brings Health, relationship, money, work, home and emotional advice, as well as news about women’s choices, opportunities, and achievements to nearly 10 million readers every month. REDBOOK is published by Hearst Magazines a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

Media Contacts:
Stacy Geagan Wagner
Limbo 41414
(650) 235-5980
[email protected]

Shara Glickman
REDBOOK
(212) 649-2321
[email protected] <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Kikucall Announces the Latest Release of its Momix Platform

-- Mobile Marketing Platform Makes it Easier for Brands and Agencies to Reach Consumers Via Their Mobile Devices --

NEW YORK, January 31, 2007 –Kikucall, a leading mobile marketing agency, today announced the newest release of its Mobile Messaging Platform, Momix. This proprietary technology has been optimized to help Kikucall's clients seamlessly integrate mobile into the marketing mix.

The platform's latest release makes it easier for companies to develop mobile campaigns in a short turnaround time. This release also includes real-time client reporting for all campaigns to allow clients to adjust their marketing plans and keep abreast of key campaign metrics. Momix enables interactive campaigns that incorporate mobile into billboards, websites, WAP sites, and other technology-driven marketing initiatives.

"The newest release of Momix makes it even easier for brands and agencies to integrate mobile into the marketing mix," said Brian Hecht, CEO of Kikucall. "Momix has seamlessly integrated mobile tactics into a variety of client campaigns from interactive billboards in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Times Square to leading consumer websites. We look forward to enabling new, cutting-edge programs with our advanced Momix Platform."

Momix includes four service modules to reach consumers through a variety of mobile tactics:

Momix BLAST enables outbound text messaging from brands to consumers. Momix BLAST services include mobile applications such as targeted list blasts, mobile alerts, mobile coupons, and the delivery of mobile content via SMS.

Momix CLICK integrates mobile into online channels. Momix CLICK services include mobile applications such as one-way messaging from a website, online advertisement, or social networking profile. This module also includes mobile website (WAP) development.

Momix PLAY enables two-way text messaging between brands and consumers. Momix PLAY services include mobile applications such as text-to-win sweepstakes and contests, voting and polling, quizzes and trivia, and other two-way interactions.

Momix LIVE enables mobile solutions for interactive billboards, displays, and live events. Momix LIVE has been integrated with two digital billboards in New York's Times Square, and powers mobile applications such as text-to-screen, and event invitations.

About Kikucall:
Kikucall is a premiere mobile marketing agency that helps brands, agencies, and media companies create unique wireless programs. Kikucall offers innovative marketing strategies, hands-on campaign management and support, and cutting-edge technology. Kikucall programs are powered by Momix, the agency’s proprietary Mobile Messaging Platform. Kikucall is a member of the Mobile Marketing Association. To learn more, visit www.kikucall.com.

CONTACT:
Christian Cintron
Kikucall
212-548-2336
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> 

INDEX GROUP COMPANIES AND NEW MOTION, INC. TEAM UP WITH TWO MAJOR AGREEMENTS

Joint Venture for Asian-Themed Portal In Off-Deck North American Market Formed; Mobile Messaging Assets of Mobliss, Inc. Acquired

lRVINE, CA – Digital entertainment company New Motion, Inc. has entered into two agreements with two affiliate companies of Japan-headquartered Index Holdings (JASDAQ: 4835), one of the word’s largest interactive media corporations, it was jointly announced today. Under the terms of the agreements, New Motion, Inc. has formed a joint venture to create an Asian-themed off-deck mobile entertainment portal in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />North America with Index Visual & Games, Ltd. (IVG).  Additionally, New Motion has acquired the mobile messaging assets of Mobliss, Inc.

The joint venture agreement with IVG creates an Asian-themed mobile entertainment portal, the first major endeavor of its kind in the North American off-deck arena.  This new direct-to-consumer service provides a unique opportunity for New Motion, Inc. to tap into a new market with Asian-themed content, delivering some of the most sophisticated mobile products in the world.  The new company is a U.S.-based corporation registered under the name The Mobile Entertainment Channel Corporation, and will operate under a consumer brand name to be announced at a later date.  

The acquisition of the mobile messaging assets of Mobliss provides New Motion with a proven and scalable interactive messaging platform.   This expanded capability will provide New Motion with the ability to offer a broader range of interactive mobile services to media and entertainment companies.

Commenting on the deal, Burton Katz, chief executive officer of New Motion, Inc. said, “New Motion, Inc. is growing into a diversified, broad-based digital entertainment organization.  These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space.  Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, chief executive officer of IVG, said, “New Motion, Inc. is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues.  This capability, coupled with their newly expanded messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”

About Mobliss, Inc., Index Visual & Games, Ltd. & Index Holdings
Mobliss, Inc., an Index Group company, has become one of the most trusted names in mobile games and entertainment.  The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices.  Over the last five years, Mobliss has been recognized both for introducing some of the world’s biggest brands to the wireless gaming space, including Family Feud™, The Price is Right™ and The New York Times Crossword™.   Index Visual & Games, Ltd. (IVG) is focused on the U.S. mobile content industry, and is an intermediate holding company of Index Group.  Globally, Index Group is one of the largest Internet, mobile technology and digital media holding companies worldwide.  Additional company information may be found at www.mobliss.com and www.index-hd.com.

About New Motion, Inc.
New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:
Tony Byus for Index Holdings
011-813-5433-3051
[email protected]
[email protected]

Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]