AT&T Selects QUALCOMM\'s MediaFLO USA for Mobile Entertainment Services (MediaFlo)
February 12, 2007
AT&T Selects QUALCOMM's MediaFLO USA for Mobile Entertainment Services
Monday February 12, 7:30 AM EST
SAN DIEGO and ATLANTA, Feb 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated ( QCOM), and Cingular, the new wireless unit of AT&T ( T), today announced they signed a definitive agreement to deliver mobile entertainment and information services to the wireless unit's subscribers. The two companies expect to make the service available to customers in late 2007.
AT&T will launch the high-quality mobile TV services from MediaFLO <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />USA on phones specifically designed with an intuitive, easy-to-use user interface that ensures customers receive the best live mobile TV experience possible. Additionally, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007. Designed to create a unique consumer experience, these features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services. The MediaFLO USA service complements AT&T's existing voice, data and video-on-demand services, enabling AT&T to offer a unique mobile entertainment experience to its wireless subscribers.
"Our relationship with AT&T will redefine expectations of mobile media for millions of wireless subscribers," said Gina Lombardi, president of MediaFLO USA. "MediaFLO USA is looking forward to delighting those customers with familiar, high-quality content in a compelling, intuitive, mobile media environment."
"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."
"We share with AT&T an exciting vision of a world in which consumers have access to a high-quality mobile media experience wherever they are, whenever they want it," said Dr. Paul E. Jacobs, chief executive officer of QUALCOMM. "This agreement -- the first of its kind between our two businesses -- goes a long way toward making that vision a reality."
MediaFLO USA aggregates popular content from some of the world's best- known brands, optimizes it for the mobile environment, and intends to deliver it to subscribers over the company's dedicated, nationwide network. In addition to TV-quality, full-length programming and short-form video clips, MediaFLO USA will provide an unmatched consumer experience with an intuitive user interface and fast channel changing without buffering.
AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to business and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. As part of its "three screen" integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom. This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss.
About MediaFLO USA
MediaFLO USA Inc. aggregates and intends to deliver premium, TV-quality entertainment and information services to mobile phones over its dedicated nationwide wireless network. Offering an unprecedented combination of full-length programming, short-format clips and realtime information and entertainment feeds, MediaFLO USA will deliver a uniquely compelling mobile viewing experience. MediaFLO USA intends to partner with world-class content providers, wireless operators and advertisers to make its service available to U.S. consumers in the first quarter of 2007. Based in San Diego, Calif., MediaFLO USA is a subsidiary of QUALCOMM Incorporated.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the ability of MediaFLO USA to form timely and profitable partnerships with content providers, wireless operators and advertisers, the extent and speed to which FLO technology and the MediaFLO USA Inc. network are deployed, the extent and speed of adoption by consumers of MediaFLO USA's service, the speed with which AT&T integrates the MediaFLO service package, the speed with which MediaFLO introduces new service features, change in economic conditions of the various markets MediaFLO USA serves, as well as the other risks detailed from time to time in QUALCOMM's SEC reports, including the report on Form 10-K for the year ended September 24, 2006, and most recent Form 10-Q.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO and FLO are trademarks of QUALCOMM Incorporated. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. All other trademarks are the property of their respective owners.
Julie Reynolds, MediaFLO USA Inc.
Email: j[email protected]
Kristin Atkins, Corporate Communications
Email: [email protected]
John Gilbert, Investor Relations
Email: [email protected]
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