Limbo 41414 and Spike TV Team Up to Separate the Pros From the Joes | Mobile Marketing Association
February 12, 2007



Limbo 41414 and Spike TV Team Up to Separate the Pros From the Joes

SPIKE TV Signs On as First Partner to Launch New Web Play Widget to Promote 2nd Season of 'Pros Vs. Joes'

BURLINGAME, Calif., Feb. 12, 2007 -- Mobile entertainment pioneer Limbo 41414 and SPIKE TV announce a hard-hitting new partnership to host an exciting series of Limbo Auctions to promote the second season of "Pros vs. Joes." Each week fans will have the chance to win a prize pack featuring multiple pieces of autographed merchandise from "Pros" such as Michael Irvin, Jose Canseco, Roy Jones Jr., Eric Dickerson, Claude Lemieux, Randy Couture, and many others.

Spike is promoting the Limbo Auctions on-air and on its website (www.SpikeTV.com) as a way to engage its audience in a fun, interactive gaming experience. Additionally, the partnership debuts an exciting new interactive feature from Limbo 41414 -- the Limbo Player. The Limbo Player allows fans of the show to place bids online, right from the Pros Vs. Joes web page, in addition to playing the mobile game by sending a text message with the word SPIKE to 41414.

"We're excited to see how fans receive the new Limbo Player because it's more interactive, more intelligent and frankly, more fun," said Jonathon Linner, CEO of Limbo 41414. "We're happy to have Spike as a partner and thrilled to roll out this innovation with such a forward-thinking media property."

The Limbo Player is a new feature that revolutionizes Limbo 41414's interactive gaming experience by adding intelligent features, such as the tracking of bids placed, unique bids held, Limbo Auction tips, and Limbo Loot prizes. Designed in-house by Limbo 41414's team of engineers, this powerful new feature also provides the ability for third parties -- advertising partners and consumers -- to host and initiate play through the Limbo Player on their sites, as well as paves the way for Limbo 41414 to offer video content during web play. Consumers simply go to www.41414.com to add the Limbo Player to their site within moments.

Limbo 41414 is defining a new category of mobile, as in "take it with you", entertainment with its text-message based game play. The company's premier product -- the "Limbo Auction" -- is an engaging, cell phone-driven and text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that it's a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). Limbo Auction play is now available via the web as well at www.41414.com.

Since launching in January 2006, Limbo 41414 has run more than 500 Limbo Auctions, awarding more than $450,000 in prizes. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.

About Limbo 41414

Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).

Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.

The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744

CONTACT:  Limbo 41414           
Media Contact
Stacy Geagan Wagner
650-235-5980
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