Greystripe Launches First Self-Service Mobile In-Game Advertising Portal Allowing Advertisers to Reach Mobile Gamers Worldwide | Mobile Marketing Association
February 12, 2007





Greystripe Launches First Self-Service Mobile In-Game Advertising Portal Allowing Advertisers to Reach Mobile Gamers Worldwide

It’s ready, set, bid as savvy advertisers explore mobile in-game advertising

(BARCELONA, SPAIN/SAN FRANCISCO, CA) – Live from the 3GSM Congress Tradeshow in Barcelona, Spain, Greystripe, the leading mobile in-game advertising network and creator of GameJump.com - the world's largest free, ad-supported mobile game portal - announces an entirely new opportunity for advertisers to place full screen ads into mobile games with the AdWRAP Marketplace portal. AdWRAP Marketplace is a bid-based, self-service ad purchasing tool available worldwide.

The new AdWRAP Marketplace provides worldwide targeting, real-time reporting, and streamlined ad creation. Advertisers can now instantly create and manage their own campaigns with easy-to-use wizards that support multiple ad formats with innovative click features and geographic targeting. A first for the mobile industry, it is a quick and easy way to launch mobile in-game ad campaigns. Now advertisers of any size have equal opportunity to reach mobile game players around the globe with engaging full-screen ads in mobile games and applications.

The AdWRAP Marketplace interface provides a simple step-by-step process that enables advertisers to launch mobile in-game ad campaigns within minutes:

1. Go to http://www.greystripe.com
<http://www.greystripe.com/> and click ‘Buy Now’ to signup as a new advertiser

2. Create your ad and select a campaign type:
· Branding: full-screen, graphical brand message
· Click-to-Browse: full-screen brand message with click-through to the advertiser’s mobile web portal
· Click-to-Call:  full-screen brand message with click-through to call the advertiser’s call -center
· Click-to-Jump:  full-screen brand message with integrated user survey

3. Set your CPM bid and optional geographic targeting

4. Upload your ad creative

5. Preview and launch your campaign, with funding via PayPal™ or Credit Card

“We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers,” said Jim Durrell, Greystripe’s Director of Product Management. “The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer.  It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”

Advertisers can sign up at http://www.greystripe.com
<http://www.greystripe.com/> to get started with AdWRAP Marketplace and reach out to Greystripe’s fast-growing worldwide mobile gaming audience.

About Greystripe
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP system enables publishers to gain advertising revenue by serving ads through their games, while advertisers reach a new mobile audience and consumers download great games for free. The AdWRAP system currently serves ads into more than 400 game titles from 46 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Program. Visit Greystripe at http://www.greystripe.com.
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