The Hyperfactory Launches World’s First Next-Generation Mobile Media Network | Mobile Marketing Association
January 31, 2007






The Hyperfactory Launches World’s First Next-Generation Mobile Media Network

Companies around the globe can tap into multi-touchpoint mobile media network generating over 1 billion impressions per month in mobile video-on-demand, mobile TV, in-game advertising, mobile search and mobile Web

NEW YORK, NY
– Jan. 29, 2007 – The Hyperfactory, a full-service mobile ideas and media company, today unveiled the first global, next-generation Mobile Media Network. With six years of experience creating and executing more than 1000 global mobile marketing campaigns across four continents, The Hyperfactory is uniquely positioned to take mobile advertising to the next level. The company will offer this platform globally for contextual media planning leveraging cross-media ad planning, buying, integration and execution across any mobile technology. As part of this launch, The Hyperfactory is also offering holistic, unified technology analytics and detailed reporting services for media buyers targeting the mobile channel.

Never before has there been a medium where the understanding of the media and its technical capabilities is more critical to the ability to develop creative and effective campaigns. In today’s burgeoning mobile advertising marketplace, brands and agencies have unique needs for creative, technical execution and media placement that best suit their marketing and advertising objectives. The Hyperfactory formed its global mobile media network to address these individual needs by integrating the most compelling consumer touchpoints available to mobile devices, leveraging the appeals of mobile TV and video-on-demand, mobile Web, in-game advertising, click-thru performance-based options and more to bring an array of choice mobile media channels to advertisers around the world.

“The Hyperfactory is launching the world’s first unified, multi-channel mobile media planning, buying, enabling and analytics experience,” said Derek Handley, CEO of The Hyperfactory. “We have the world’s largest mobile media footprint, attracting the most innovative brands and agencies generating mobile campaigns. It’s about moving forward, from WAP banner ad campaigns right through to search, video and beyond, offering value from generating ideas, campaign execution, detailed analytics and reporting across multiple mobile media touchpoints. It’s also about providing one source for a unified mobile media network backed by award-winning creativity and proven technology execution – it’s what we do everyday.”

Leading the creation and growth of the Mobile Media Network is The Hyperfactory’s Vice President of Mobile Media Worldwide, Gil Martinez. With deep expertise in mobile and online ad-serving and delivery, Gil brings tremendous mobile ideas and technology experience, having helped define the ad-model and pioneering mobile sales team efforts at ESPN Mobile Publishing.

“We have created a truly unique experience through our Mobile Media Network that will help make mobile part of the mainstream for advertisers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Martinez. “We built this platform based on exploding industry demand and look forward to working closely with leading agencies and brands to create and execute highly unique, personalized campaigns leveraging mobile, the fastest growing medium the world has ever seen.”

About The Hyperfactory

The Hyperfactory is the most experienced full-service mobile ideas and media company responsible for the most award-winning innovative mobile campaigns seen anywhere in the world. Founded in 2000, The Hyperfactory creates, executes and analyzes long-term mobile strategies for brands and agencies, regardless of the technology. The Hyperfactory is trusted by a portfolio of notable brands that include Toyota, Motorola, Vodafone and Coke, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies. Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. The Hyperfactory has a US Headquarters in New York, International Headquarters in Auckland and sales and operations offices in Los Angeles, Shanghai and Hong Kong and India.

Contact:
Jennifer Abelson
Abelson Group for The Hyperfactory
917-445-4454
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