February 22, 2007

Increased Brand Participation Sets Stage for 2007

BOULDER, CO, Feb. 22, 2007 — The Mobile Marketing Association (MMA) ( today announced the MMA 2007 North American Board of Directors. The new board members, representing 24 MMA member companies, will be chaired by Cyriac Roeding, executive vice president, CBS Mobile, who was appointed the MMA’s Global and North American Chairman for 2007.

Mr. Cyriac Roeding, executive vice president of CBS Mobile and a German native, previously held the position of European Chairman for the MMA (2001-2004) and is a proven industry leader in the United States mobile community. Mr. Roeding has extensive knowledge of the mobile marketing industry having also been a co-founder of 12snap, Europe’s leader in mobile marketing and mobile entertainment and he brings his broad base of expertise to the MMA.

Mr. Roeding comments, “I am excited to take on this role, not only because the MMA is the only global association bringing advertisers, carriers, media, technology and start-up companies together, but also because 2007 is looking to be the year mobile content and advertising come together in a substantial way to complete the ‘mobile ecosystem.’” Mr. Roeding continued, “MMA, which has more than 400 member companies, is perfectly positioned to play a key role in continuing to define the rules of the game.”

“The MMA Board of Directors plays a key role in the development of the industry by offering strategic oversight, which enables the MMA to set and define the existing benchmarks for moving the mobile marketing industry forward,” said Laura Marriott, executive director of the MMA. “The MMA thanks Louis Gump, our 2006 Global Chairman, and each of the 2006 board members for their contributions this past year.”

The MMA 2007 North American Board of Directors and Executive Committee consists of the following executives:

North American Board Executive Committee:

• Chairman: Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Corp.
• Vice-Chairman: Jay Emmet, President, mBlox, Inc.
• Treasurer: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
• Secretary: Mitch Feinman, SVP, Fox Mobile Entertainment
• Director at Large: Matt Champagne, Director, Mobile Product Management, Microsoft (MSN and Windows Live)
• Executive Director: Laura Marriott, Executive Director, Mobile Marketing Association

Other members of the MMA 2007 North American Board of Directors include:

• Chris Black, Director of Mobile Marketing and Interactive Media, Cingular, now part of the new AT&T
• Christine Loredo, Director, Marketing, AOL LLC
• Christopher Brunner, VP Mobile Content & Services, Univision Communications
• Chuck Mildes, Senior Manager - Off Deck Content Services, T-Mobile USA
• Chirag Bakshi, VP Mobile Messaging, VeriSign Inc.
• Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
• Craig Shapiro, Head of Content Strategy and Acquisition, HELIO, LLC
• David Oberholzer, Associate Director, Graphics, Community, & Off-Net Programming, Verizon Wireless
• Doug Busk, VP Industry Relations, SinglePoint
• Gene Keenan, VP of Mobile Services, Isobar
• Heidi Lehmann, VP Strategic Development, Third Screen Media
• John Lauer, VP Sales and Carrier Relations, Openmarket, a business of QPass
• John Styers, General Manager, Sprint Mobile Media Network
• Louis Gump, VP of Mobile, The Weather Channel Interactive (MMA Chairman Emeritus)
• Maria Mandel, Partner, Executive Director, Digital Innovation, OgilvyInteractive
• Michael Bayle, GM, Global Mobile Monetization, Yahoo!
• Michael Becker, EVP Business Development, iLoop Mobile, Inc.
• Soren Schafft, CEO, Qmobile, Inc.

In addition, Jim Manis, SVP, Mobile Media, VeriSign Inc., will become an honorary director of the MMA board for 2007.

MMA’s premier event for mobile marketing, the Mobile Marketing Forum, will be held June 6 - 7, 2007in New York.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]