Kikucall Announces the Latest Release of its Momix Platform | Mobile Marketing Association
January 31, 2007






Kikucall Announces the Latest Release of its Momix Platform

-- Mobile Marketing Platform Makes it Easier for Brands and Agencies to Reach Consumers Via Their Mobile Devices --

NEW YORK, January 31, 2007
–Kikucall, a leading mobile marketing agency, today announced the newest release of its Mobile Messaging Platform, Momix. This proprietary technology has been optimized to help Kikucall's clients seamlessly integrate mobile into the marketing mix.

The platform's latest release makes it easier for companies to develop mobile campaigns in a short turnaround time. This release also includes real-time client reporting for all campaigns to allow clients to adjust their marketing plans and keep abreast of key campaign metrics. Momix enables interactive campaigns that incorporate mobile into billboards, websites, WAP sites, and other technology-driven marketing initiatives.

"The newest release of Momix makes it even easier for brands and agencies to integrate mobile into the marketing mix," said Brian Hecht, CEO of Kikucall. "Momix has seamlessly integrated mobile tactics into a variety of client campaigns from interactive billboards in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Times Square to leading consumer websites. We look forward to enabling new, cutting-edge programs with our advanced Momix Platform."

Momix includes four service modules to reach consumers through a variety of mobile tactics:

Momix BLAST enables outbound text messaging from brands to consumers. Momix BLAST services include mobile applications such as targeted list blasts, mobile alerts, mobile coupons, and the delivery of mobile content via SMS.

Momix CLICK integrates mobile into online channels. Momix CLICK services include mobile applications such as one-way messaging from a website, online advertisement, or social networking profile. This module also includes mobile website (WAP) development.

Momix PLAY enables two-way text messaging between brands and consumers. Momix PLAY services include mobile applications such as text-to-win sweepstakes and contests, voting and polling, quizzes and trivia, and other two-way interactions.

Momix LIVE enables mobile solutions for interactive billboards, displays, and live events. Momix LIVE has been integrated with two digital billboards in New York's Times Square, and powers mobile applications such as text-to-screen, and event invitations.

About Kikucall:
Kikucall is a premiere mobile marketing agency that helps brands, agencies, and media companies create unique wireless programs. Kikucall offers innovative marketing strategies, hands-on campaign management and support, and cutting-edge technology. Kikucall programs are powered by Momix, the agency’s proprietary Mobile Messaging Platform. Kikucall is a member of the Mobile Marketing Association. To learn more, visit www.kikucall.com.

CONTACT:

Christian Cintron
Kikucall
212-548-2336
[email protected]
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