January 22, 2008
MOBILE MARKETING ASSOCIATION ADDRESSES
CONSUMER BEST PRACTICES AT ANNUAL INDUSTRY FORUM
Industry Leaders Met to Discuss 2008 Initiatives and Future Plans for U.S. Industry.
Industry Leaders Met to Discuss 2008 Initiatives and Future Plans for U.S. Industry.
Denver, CO, Jan. 22, 2008— The Mobile Marketing Association )MMA) )www.mmaglobal.com) recently held its Consumer Best Practices )CBP) Industry Forum in Denver, Colorado hosting more than 140 delegates. The event was led by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers, and addressed topics that will be at the forefront of the industry for the coming year.
Topics of discussion at this year’s event included Multi-Media Messaging )MMS), adult content and age verification, binary free content downloads, user-generated content and communities, marketing to children, location-based services and compliance )monitoring and health measurement).
The Consumer Best Practices document was recently published in December 2007 and is updated twice a year. The MMA Consumer Best Practices Guidelines Committee is comprised of participants from the following member companies: Alltel Wireless, AT&T Mobility, Bango, Buongiorno S.p.A., Chapell & Associates, denuo Group )a Publicis Company), Jamster, Lavalife Mobile, Limbo Mobile, mBlox, Inc., MMA, MTV Networks, MX Telecom, NeuStar, Inc., Qmobile, Inc., SinglePoint, Sprint, Sybase 365, Telescope, Teligence, The Walt Disney Company, T-Mobile USA, Twistbox Entertainment, VeriSign, Inc. and Verizon Wireless.
The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
* Product and service names mentioned herein are the trademarks of their respective owners.
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For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
