November 26, 2007


Global Agencies, Brands, Operators Relish in the Success of Their Mobile Marketing Experiences

Denver, CO and London, U.K. – Nov. 20, 2007 — The Mobile Marketing Association )MMA) ), which represents more than 500 member companies worldwide, reported that last week’s Global Mobile Marketing Forum successfully concluded attracting agencies, brands, carriers and more with representation from more than 10 countries.  For show details, the agenda and general information on additional upcoming Mobile Marketing Forums visit:

The Mobile Marketing Forum, held in Los Angeles, featured a wide variety of case studies reviewing real-world campaigns, presented by high-caliber speakers from companies including Clear Channel, CNN, The Coca-Cola Company, eBay, Playboy and Smirnoff.  In addition, the event concluded with the MMA Annual Global Awards Ceremony highlighting accomplishments for innovations and use of the mobile channel for marketing.  A complete list of the 2007 winners can be viewed at:

“The Mobile Marketing Forum and our annual Awards Program are the place for the ecosystem to share insights, provide networking opportunities and offer an open forum to discuss how to continue to drive the industry’s adoption of mobile marketing,” said Laura Marriott, president of the MMA. “We have moved beyond hype to really, making the mobile channel a viable alternative for marketers world-wide.  Forums, like the MMF, will continue to help evangelize how to leverage mobile effectively to achieve a brand’s objectives.”

The November Mobile Marketing Forum was sponsored by the following corporate sponsors:  Air2Web, Amdocs/Qpass, Crisp Wireless, FastCall411, JumpTap, Inc., Kikucall, Lightspeed Research, Limbo, mBlox, Inc., Medio Systems, Inc., Millennial Media, M:Metrics, Mobile Messenger, MX Telecom, Netbiscuits )formerly Dynetic), NeuStar, Nielsen Mobile )formerly Telephia), Single Touch Interactive, SnapTell, Inc., Sprint, The Media Trust, Third Screen Media, Thumbplay, Inc., U.S. Cellular Corp., VeriSign, Inc., Vindigo, Yahoo! Mobile and Zumobi.

The next MMF will be held in Hong Kong on December 6, 2007 and details on registration can be found at

About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe.  It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions.  The Latin American )LATAM) division will be launched in the coming months.  For more information, please visit

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]