Los Angeles, Mobile Marketing Forum – Nov. 14, 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 500 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in Los Angeles. Held at the Westin Bonaventure Hotel, this one-day event provides a rare opportunity to learn how major brands and wireless companies such as Clear Channel, CNN, The Coca-Cola Company, eBay, Microsoft, Playboy, Smirnoff and Verizon Wireless, are using mobile marketing to extend their brand message to the consumer.
The MMF )www.mobilemarketingforum.com) wraps up with the MMA Third Annual Mobile Marketing Awards, which recognize excellence and innovation in 12 categories, including Best Use of Mobile Marketing in Branding and Cross-Media Integration, and Innovation for Creativity in Technology.
The MMF features several case studies including mobile banking, radio, mobile advertising for the Hispanic market, off-deck content, mobile entertainment and participation TV. The event also includes several roundtables with industry leaders from across the mobile value chain, including operators, brands, agencies, entertainment and media companies. Keynote addresses include: Chris Lock, Head of Marketing GB – Smirnoff; Dan Rosen, Head of AKQA Mobile; and Henri Moissinac, Director Product Strategy, eBay.
“The Mobile Marketing Forum provides a rare opportunity to learn from the leaders and innovators in mobile marketing,” said Laura Marriott, President of the MMA. “Our event continues to differentiate itself by featuring stories of success from marketers who are realizing the potential of the mobile channel.”
“There is a lot of creativity and innovation in mobile right now and there is a great line up at the MMF this year. We will be giving guests a never seen before preview of a global mobile initiative of one of the world’s leading brands,” said Daniel Rosen, Head of Mobile for AKQA Mobile.
The next MMA Mobile Marketing Forum will be held Dec. 6 in Hong Kong, in partnership with Mobility World. For the agenda and other information, visit www.mobilemarketingforum.com.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com
FOR MORE INFORMATION:
Valerie Christopherson or
Global Results Comm. )GRC)
+1 949 608 0276