October 5, 2007



Mobile Consumers in the United Kingdom and Ireland Gain Access to New Mobile eBay Portal and SMS Rebidding Service

KAISERSLAUTERN, GERMANY – June 14, 2007 – Dynetic, a mobile platform provider that transforms and optimizes any kind of application for a wide range of devices, today announced further collaboration with eBay to deliver the eBay WAP portal and SMS Bidding Services. These services allow consumers in the United Kingdom )UK) and Ireland to quickly browse the eBay.co.uk and eBay.co.ie catalogs, observe, bid and buy items
on-the-go using their mobile phones.

Mobile access to online offering like eBay is rapidly gaining popularity.
The online marketplace extends its service continuously, thereby fulfilling customer demand. One of the new mobile phone functions is the SMS Rebidding Service. The user can bid via SMS and will be notified if he has been outbid. He simply needs to register on the British and Irish eBay sites and the bidding can start. That way, auction-style listing fans do not miss either current bids or the newest eBay auction-style listings. In addition the eBay WAP portal is becoming the centre of mobile auctioning in the United Kingdom and Ireland and allows users to access My eBay, search, bid and more highly comfortably from their mobile phone any time and place.

Based on Dynetic’s emoveo UAP™ mobile application development platform, the eBay portal and SMS Bidding Services offer the flexibly for mobile content to be displayed on any screen, regardless of its size or device manufacturer. The dynetic developed solutions can also be accessed across multiple network operator portals including on-deck  portals such as Hutchinson, O2 or Vodafone, and off-deck sites such as wap.ebay.co.uk.

eBay’s mobile portals, Java applications and SMS services are based on dynetic’s content adaptation software emoveo UAPTM in most European countries as well as the United States. That was reason enough for eBay to extend this collaboration and to implement dynetic’s solution in the UK and Ireland as well. eBay’s mobile platform is being refreshed automatically via software updates. The application can then also be used with any newly introduced mobile device.

“Today’s announcement further demonstrates dynetic’s collaborative efforts with eBay to bring consumers a seamless online experience – whether they’re at home using their PC, or on-the-go using their mobile devices,” Michael Neidhoefer, Chief Executive Officer of dynetic. “With this latest announcement, bargain shoppers are better equipped with all of the tools and functionality they need to be one step ahead of their competitors as they look to make bids and secure discounted deals.”

dynetic solutions GmbH
dynetic developed a mobile platform technology, which allows companies in the mobile market to transfer any kind of content automatically and to deliver it to nearly any mobile device. Applications for more than 4,400 mobile devices can be developed, managed and maintained via the emoveo UAPTM platform. Over 100 companies deliver mobile content like audio, video, advertising and full-service portals via the platform. dynetic is headquartered in Kaiserslautern, Germany, with a subsidiary in Reston, Virginia, US. Overall, the company has 50 employees.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected] Joey Marquart
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
[email protected]