Denver, CO & London, UK– Nov. 1, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 member companies worldwide, today announced the finalists for the MMA’s Third Annual Mobile Marketing Awards, which recognize leaders and innovators in the mobile marketing industry world-wide. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on November 14 in Los Angeles, following the conclusion of the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe in 12 different categories. Finalists were selected by the MMA Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

“The sheer volume and quality of submissions for our awards program continues to climb each year.  This year’s submissions reflect the growing expenditures in the mobile channel as well the increase in consumer adoption and brand successes leveraging mobile,” said Laura Marriott, president of the MMA. “These finalists demonstrate leadership, excellence and innovation in growing the mobile marketing industry, which continues to provide marketers with new opportunities to reach consumers anytime, anywhere.”

The 2007 MMA awards finalists are:

Best Use of Mobile Marketing, Branding
•    AKQA Mobile
•    The Hyperfactory and Saatchi & Saatchi LA
•    Motricity
•    Quattro Wireless
•    Universal McCann

Best Use of Mobile Marketing, Cross-Media Integration
•    adidas, Isobar and Neighborhood America
•    Aerodeon Turkey
•    Bravo to Go
•    The Hyperfactory and Saatchi & Saatchi New Zealand

Best Use of Mobile Marketing, Direct Response
•    Affle & Aviva
•    MindShare Interaction India and ICICI Prudential Life Insurance
•    Mobile Dreams Factory
•    Reliance Communications Ltd.
•    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel
•    Vibes Media

Best Use of Mobile Marketing, Product/Services Launch
•    The Hyperfactory and Saatchi & Saatchi LA
•    Microsoft
•    MindMatics AG
•    Mobile Dreams Factory
•    RATP - The Parisian Tube, Aerodeon France (an Isobar company)

Best Use of Mobile Marketing, Promotion
•    Limbo & Verizon Wireless
•    The Hyperfactory
•    Mobiento, Médecins Sans Frontières Sweden, Telenor Sverige AB
•    SoLow, a division of SendMe Mobile, Inc., MobiTV, Fathom Online, Discovery Channel 

Best Use of Mobile Marketing, Relationship-Building
•    GOSUB 60, Inc.
•    The Hyperfactory
•    R/GA

Innovation
•    Affle
•    Gotuit
•    Hill Holliday & VeriSign
•    iLoop Mobile, Inc.

Innovation for Creativity in Media
•    AirPlay
•    Hearst Digital Media
•    The Hyperfactory and Saatchi & Saatchi New Zealand
•    The Hyperfactory and Ogilvy Hong Kong
•    Mobile Dreams Factory

Innovation for Creativity in Technology
•    Celltick Technologies
•    RATP - the Parisian Tube, Aerodeon France(an Isobar company)
•    Scottish Power and Incentivated
•    Velti

The MMA will also announce the winners of the Outstanding Individual Achievement in Mobile Marketing, the MMA Award for Overall Excellence (Company or Committee) and the MMA Academic of the Year at the MMA Awards ceremony. No award will be presented in the Search Marketing category in 2007.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association(MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched Q4 2007. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
NA & APAC
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

EMEA
Hinda Smith or Jen Allen
Mi liberty Ltd
+44 (0) 20 7751 4444
[email protected]
[email protected]