Mobile Marketing Association Increases Membership Reinforcing Importance of Mobile as Viable Media Channel | MMA Global

Mobile Marketing Association Increases Membership Reinforcing Importance of Mobile as Viable Media Channel

October 9, 2007
Mobile Marketing Association Increases Membership Reinforcing Importance of Mobile as Viable Media Channel
London, UK & Denver, CO. – 9th October 2007 — The Mobile Marketing Association )MMA) ), which represents more than 450 companies across the mobile ecosystem, today announced its newest member company additions from across the mobile ecosystem. The newest members represent member companies in the media, social communities and agency areas.
Laura Marriott, president of the MMA commented, “More companies than ever before are engaging the mobile channel as a marketing tool. Under the guidance of the MMA, hundreds of companies are working to deliver a positive and consistent mobile marketing experience for consumers. Mobile provides the opportunity for brands to engage their consumer in a dialogue, a new experience for many.”
In September 2007 the MMA released its EMEA mobile advertising guidelines building on the success of initiatives which the MMA has developed to help create a viable and consistent mobile advertising experience. Companies across the value chain are taking consumer brand engagement with mobile seriously, and realise the importance of industry-wide guidelines to ensure a consistent consumer experience. Organizations, including the GSMA, Yahoo! and dotMobi Advisory Group, have publicly endorsed these guidelines, and are looking to the MMA for further areas of collaboration.
“As advertisers look to the mobile platform more and more as a marketing device, it’s vital that we have industry standards that will ensure consistency and effectiveness,” said John Smelzer, SVP and GM of Mobile for Fox Interactive Media. “The guidelines set forth by the MMA are an important step forward in that regard and we’re proud to support their organization.”
The newest MMA members include:

1.       BLIP Systems A/S
2.       BSG Clearing Solutions 
3.       Celltick
4.       Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti.
5.       Ellow   
6.       Fox Interactive Media
7.       Gold Mobile
8.       Golden Gekko Ltd.
9.       innerActive
10.   ON2 Technologies, Ltd. 
11.   Pelago, Inc.
12.   Pliq LLC
13.   Project House
14.   Sennari Entertainment, Inc.
15.   Target Corporation

A complete listing of all MMA members can be found at For membership information, please contact [email protected].
The MMA also released its Introduction to Mobile Coupons guide today, which can be downloaded at
Join the MMA at one of its remaining events for 2007:
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched Q4 2007. For more information, please visit
N. America
Valerie Christopherson or Kirsten Woodard
Global Results Comms. )GRC)
+1 949 608 0276
Hinda Smith or Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444