Mobile Marketing Association Increases Membership Reinforcing Importance of Mobile as Viable Media Channel
London, UK & Denver, CO. – 9th October 2007 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, today announced its newest member company additions from across the mobile ecosystem. The newest members represent member companies in the media, social communities and agency areas.
Laura Marriott, president of the MMA commented, “More companies than ever before are engaging the mobile channel as a marketing tool. Under the guidance of the MMA, hundreds of companies are working to deliver a positive and consistent mobile marketing experience for consumers. Mobile provides the opportunity for brands to engage their consumer in a dialogue, a new experience for many.”
In September 2007 the MMA released its EMEA mobile advertising guidelines building on the success of initiatives which the MMA has developed to help create a viable and consistent mobile advertising experience. Companies across the value chain are taking consumer brand engagement with mobile seriously, and realise the importance of industry-wide guidelines to ensure a consistent consumer experience. Organizations, including the GSMA, Yahoo! and dotMobi Advisory Group, have publicly endorsed these guidelines, and are looking to the MMA for further areas of collaboration.
“As advertisers look to the mobile platform more and more as a marketing device, it’s vital that we have industry standards that will ensure consistency and effectiveness,” said John Smelzer, SVP and GM of Mobile for Fox Interactive Media. “The guidelines set forth by the MMA are an important step forward in that regard and we’re proud to support their organization.”
The newest MMA members include:
1. BLIP Systems A/S
2. BSG Clearing Solutions
4. Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti.
6. Fox Interactive Media
7. Gold Mobile
8. Golden Gekko Ltd.
10. ON2 Technologies, Ltd.
11. Pelago, Inc.
12. Pliq LLC
13. Project House
14. Sennari Entertainment, Inc.
15. Target Corporation