MOBILE MARKETING ASSOCIATION HOSTS LATIN AMERICAN EVENT TODAY IN SAO PAULO
Sold Out Event In Region Showcases Industry Developments and Leadership
São Paulo, Brazil, March 26, 2008 — The Mobile Marketing Association )www.mmaglobal.com) today opened its first Mobile Marketing Forum )MMF) Latin America )LATAM) )www.mobilemarketingforum.com) at the Sofitel São Paulo. The event is the first time the MMA has hosted a MMF in LATAM and features speakers from across the globe and region sharing their successes stories and objectives for mobile marketing.
The SOLD OUT event features speakers from companies such as Abril, Brasil Telecom, HANZO, Microsoft )MSN & Windows Live), Mobile Dreams Factory, Oi, Playphone, Inc., The Coca-Cola Company, Yahoo! and Yavox. Topics of discussion include:
· Mobile Internet and Social Networking
· Mobile Marketing Opportunity Showcase
· Insights into the Brazilian Market
· Collaborating to Make Mobile Marketing Work
Corporate sponsors for the event include: Jinny Software, MobX – Mobile Marketing, Microsoft )MSN Mobile) and Yahoo! Media and association sponsors include dotMobi Advisory Group, 160 Characters, Enlace, Frecuencia, Mobile Communications International, MobileIN.com, Mobile Marketer, Mobile Marketing Magazine, Mobillion, Teleco.br and Tele-Semana.
The Mobile Marketing Forum provides an opportunity for attendees to learn how to engage the mobile channel – as well as share case studies from all regions of the world.
The MMA hosts a variety of regional Mobile Marketing Forums with the following upcoming events in 2008:
· April 15 & 16, London )Hilton London Metropole)
· June 10 & 11, New York )Marriott Marquis Times Square Hotel)
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com
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FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444