May 22, 2008
Global Brands Take Center Stage at Mobile Marketing Forum
Premier Brands Share Developments in Mobile Marketing Campaigns
What: The Mobile Marketing Forum )www.mobilemarketingforum.com), the world’s largest event focused on the global mobile marketing industry, will showcase case studies, exciting new mobile initiatives and much more. Among the line up of brands presenting at this year’s event are:
- adidas: a Case Study on the use of mobile marketing
- Fandango, Sears Holding Corp: a panel session on mobile marketing for retail
- CBS Corp: Opportunities for Mobile Marketing & Advertising in the US Market
- Univision, The Weather Channel Interactive, Handango: How multimedia in mobile marketing can improve response rates
- Anheuser-Busch: a Case Study: BudLight’s March Madness
Additional brand participation includes: MLB Advanced Media, The Coca-Cola Company, Delta Air Lines, Google, Yahoo! and more.
Who: The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 1-800-FREE411, 3CInteractive, Airwide Solutions, AmDocs, Buongiorno, Changing Worlds, Crisp Wireless, LiveWire Mobile, mBlox, Millenial Media, Motricity, Movius Interactive Corporation, Mozes, MX Telecom, NAVTEQ, Netbiscuits, Smaato, SnapTell, The Weather Channel, Third Screen Media and VeriSign.
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GoMoNews, GSMA, inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile Marketer, Mobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Yankee Group.
When: June 10 – 11, 2008 at the
New York Marriott Marquis Times Square
About the Mobile Marketing Association
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
# # #
FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]
EMEA:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
