MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA | Mobile Marketing Association
March 17, 2008
 
 
MOBILE MARKETING ASSOCIATION HOSTS SERIES OF ACTIVITIES IN LATIN AMERICA

MMA Responds to Significant Regional Growth and Opportunities!
 
Who:    The Mobile Marketing Association )www.mmaglobal.com), which sets consumer best practices and advertising guidelines for the mobile marketing ecosystem, is hosting a series of activities in Latin America this month. 
 
What:   Designed to provide regional wireless operators, marketers, agencies and brands with detailed information on the Association’s Latin American plans, current successes and future developments, the MMA and its members will be in Argentina, Brazil and Mexico hosting the following events:
 
Buenos Aires, Argentina:
  • The MMA will host an informational event for current and prospective MMA members in Buenos Aires. The event will be held from 2:00 - 4:00pm on Tuesday, March 25 at Buenos Aires Sheraton Hotel. Attending will enable all delegates to hear the MMA’s plans for Argentina – please register through an email to [email protected]. Attendance is free of charge. 
São Paulo , Brazil:
  • Mobile Marketing Forum: The MMA will host a Mobile Marketing Forum in São Paulo at the Sofitel on Wednesday, March 26, 2008.  The Mobile Marketing Forum will feature many speakers from throughout the region – as well as from abroad.  If you are interested in attending this event, please register at www.mobilemarketingforum.com 

  • The MMA will hold a MMA LATAM launch event on Thursday, March 27, 2008, from 1:00 - 3:30pm, at the Sofitel in São Paulo.  The event will feature a discussion around the prioritization of key initiatives for the region, guest presentations from MMA member speakers from the United States and Europe, as well as a discussion around establishment of the LATAM Board of Directors.  Attendance is free of charge.
Mexico City, Mexico:
  • The MMA will host an informational event for current and prospective MMA members in Mexico City.  The event will be held from 9:00am - 12:00pm on Friday, March 28 at the W Hotel in Mexico City.  At this event, the MMA will outline their plans for the region as well as discuss next steps in Mexico.  Registration for this event can be made through an email to [email protected] and is free of charge.
 
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA) and Asia Pacific )APAC) divisions. The Latin American )LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com
 
 
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FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm.
)GRC)
P:+1 949 608 0276
E:
[email protected]
E:
[email protected]
 
EMEA:
Jen Allen
Mi liberty Ltd
P: +44 20 7751 4444