April 15, 2008


-MMA Opens EMEA Headquarters and Appoints EMEA Managing Director-
London, April 15th 2008 – The Mobile Marketing Association )MMA) ), which represents close to 600 member companies worldwide, today opened its Mobile Marketing Forum )MMF) in LondonTaking place over the next two days at the Hilton London Metropole, the MMF ) will showcase the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands including BMW,, AOL Europe and Google.
The MMF features industry leaders from across the mobile value chain including operators, brands, agencies, content providers, technology and media companies. Keynote addresses include:
·          A Researcher’s Perspective on the European Market from M:Metrics
·          An Agency’s Perspective on Mobile Marketing: Show me the Money by Mindshare
·          Critical Success Factors for Mobile Marketing presented by Out There Media
·          How to Generate and Run Mobile Youth Communities for Operators from MOBILERA
The MMA also announced the unveiling of its new EMEA headquarters in St James’ Park, London and the appointment of Paul Berney as Managing Director )MD) of its EMEA Branch.
“Mobile marketing continues to see significant growth in the EMEA region, making the Mobile Marketing Forum an ideal occasion to bring together the leaders in the industry,” said MMA Global President Laura Marriott. “The appointment of a dedicated MD for EMEA with the depth of experience that Paul Berney possesses will further aid the development of the mobile marketing industry and the association. We look forward to working with Berney and our EMEA members to offer even greater benefits for our membership in region.”
Recruited to lead association activities in the EMEA region, Berney joins the MMA from Response Mobile Ltd, a mobile marketing and service solutions agency where he was Founder and Managing Director; prior to this he was Business Development Director for mobile marketing agency Marvellous. Berney will continue to promote  the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and will promote the MMA as the leading association for region-wide consultation on the key industry issues.
Other MMA events in 2008 include:
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit
# # #
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444
Valerie Christopherson or Kirsten Woodard
Global Results Comms )GRC)
P: +1 949 608 0276