Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

April 16, 2008

 

Mobile Marketing Industry Continues to Grow; Reflected in MMA Membership Growth

Mobile Marketing Association Member List Reflects Global Reach

 

Denver, CO & London, UK – April 16, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) continues to experience record membership growth on the heels of its most recent Latin American chapter launch and continued growth of the mobile industry. Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry’s commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”

 

“The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”

 

The latest companies to join the MMA include:

 

·          Acxiom Corporation

·          Adweek Media

·          Arvato Mobile GmbH

·          Binbit México S.A. de C.V.

·          CPX Interactive

·          DeNA Global, Inc.          

·          Editora Abril SA.

·          Electric Agency

·          Fidelity Investments      

·          Fulano.com.br SA )F.Biz)

·          Future Mobile Interatividades Digitais LTDA

·          FUTURLINK

·          GroupM

·          IntegraClick, Inc.

·          Kahkaha Kom Internet Bilgi ve Reklam

·          MBmobile interactive, LLC

·          Media Contacts

·          MOMAIL

·          Movius Interactive Corporation

·          mVentix, Inc.

·          Neolane Inc.

·          Netomat, Inc.

·          Okto Tecnologia E Servicos De Informática Ltd.

·          Peermeta

·          Quigley-Simpson

·          RH Brands, LLC

·          RH Donnelley

·          Smarter Agent

·          Studiocom

·          TakeNET )CURUPIRA SA)

·          The Phorsite Group

·          TMN - Telecomunicacoes Móviles Nancionais        

·          TNS     

·          WAUMOVIL SA  

·          WIN plc

·          Wireless Media Consulting

·          Wunderman

 

A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact [email protected].

 

About the Mobile Marketing Association )MMA)

The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) divisions. For more information, please visit www.mmaglobal.com

 

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FOR MORE INFORMATION:

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. )GRC)
P:+1 949 608 0276
E: [email protected]
E: [email protected]

 

EMEA:

Jen Allen or Louise Amon

Mi liberty Ltd

P: +44 20 7751 4444

E: [email protected] 

E: [email protected]