Mobile Marketing Forum Showcases Global Marketing Success
Brands Take Center Stage at MMA Event Demonstrating Mobile Marketing Leadership
Mobile Marketing Forum, New York – June 10, 2008 — The Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com
) officially opened this morning in New York, hosting delegates from around the world to network and discuss the latest trends and developments in mobile marketing.
Hosted by the Mobile Marketing Association )MMA) )www.mmaglobal.com
), this year’s event showcases the globalization and collaborative efforts of the mobile marketing ecosystem with representatives from leading agencies, brands, carriers, entertainment, media and more.
“Mobile marketing is the new advertising model and allows us to enable brands to reach a mass consumer base that desire the information,” said Gene Keenan, VP of Mobile Services, Isobar and MMA North American Vice Chairman. “We are now able to create a personalized dialog with our clients’ consumers to engage them when they want, where they want, and how they want. We are very excited about the developments being shared during this week’s event and look forward to the ever-changing and dynamic mobile marketing space.”
Serving as opening keynote this morning, Chris Murphy, director of Digital Marketing for adidas U.S. commented, “we’re thrilled at the marketing potential of the mobile channel and have already began to implement mobile marketing campaigns, receiving tremendous success. We view mobile as a potent way to move beyond the engagement model we have with online into one that focuses on participation, and to do it in a way that activates all of our marketing channels.” Murphy will guide the audience through the evolution of mobile at the world’s premier athletic shoe company, and will discuss how adidas thinks of mobile, how they use it and what the future is.
Today, the MMA boasts regional branches in Europe, Latin America, Asia Pacific and its global headquarters based in North America. The MMF New York serves as the association’s flagship global event, bringing together leaders from around the world to share their experiences in their global mobile marketing efforts. Among the global brands present during this year’s event are:
- American Eagle Outfitters
- American Express
- Comcast Spotlight
- Disney and ESPN Media Networks
- Fox News Channel
- General Mills
- Quaker Oats
- Ralph Lauren
- Western Union
“We’re pleased to be back in New York today for the annual Mobile Marketing Forum,” said Laura Marriott, president of the MMA. “Our ability to attract an increasing number of global brands to this event clearly demonstrates the importance of, and investment in, the mobile channel. In a relatively short time, we have globalized our efforts and continue to lead the industry in the development of guidelines and best practices for sustainable industry growth. The MMF has become the place for our industry leaders to share their experiences.”
In addition to the various panels, discussions and keynotes, the MMF will offer delegates the opportunity to interact via mobile text-based polls. Provided by Mozes, the two-day conference will feature live, real-time text-2-screen commenting and poll questions to enhance attendee interaction during the conference.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com
FOR MORE INFORMATION:
Jen Allen or Louise Amon
Mi liberty Ltd
P: +44 20 7751 4444